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Turn Knowledge to Profit

by Michael McCauley

This is where entrepreneurs like you find the insights, ideas and tools they need to earn more, make a bigger impact and create the freedom to live the life others only dream about. Join your hosts Michael McCauley and Johnell McCauley, each week for conversations with successful entrepreneurs where they reveal their secrets, identify the key market trends, and share the success tips that you can use to grow your business, serve more clients and earn what you’re truly worth.

Copyright: Copyright Michael McCauley

Episodes

Turning Your Passion into a Business, The Best Price Points for Your Programs

53m · Published 27 Sep 22:45
Segment 1: Our Success Interview is with the founder of Fitness Design Solutions, Jennifer Cochran. Jennifer knows the effects of both serious injury and sidelining illness. Her business grew out of overcoming her own health challenges and her desire to help others do the same. We talk with Jen about how she turned her passion into a business.

Segment 2: In our Business Builder Segment we talk about pricing your products and services. How do you know which price points are best for you and your clients? Setting prices that reflect the value you bring as well as the market you serve is key to your success.

Leaving the Corporate Life Behind, What the Most Successful Business Coaches Do

1h 0m · Published 20 Sep 22:45
Segment 1: Our Success Interview is with Bernadette Joy. Have you ever thought that your only option was to go to college, work 45 years and wait until retirement to follow your dreams? Bernadette quit her job, started her own business, and never looked back. We talk with Bernadette about how you can do it too!

Segment 2: In our Business Builder Segment we are talking about how the most successful coaches leverage their coaching into a range of products and services to serve clients at a variety of price points.

Making Your Marketing Count, Strategies for Scaling Your Business

50m · Published 13 Sep 22:45
Segment 1: Our Success Interview is with the founder and president of Inspired Media Communications, Diane Dennis. Diane creates memorable brands along with messaging that makes an impression while educating your customers. Media exposure is especially important for start-up companies and solopreneurs, and Diane shares her secrets for getting the best media exposure on a limited budget.

Segment 2: Our Business Builder Segment focuses on scaling your business. We tell you how to know when the time is right, what strategies to use and how to go big.

The Voice of Women in Business, The Importance of Having a Branded Process

54m · Published 06 Sep 21:45
Segment 1: Our Success Interview is with the founder and editor-in-chief of The Business Magazine for Women, Monica Antohi. Her magazine is THE voice for women in business and covers everything from business and technology to culture and lifestyle. Monica shares her strategies to help you gain clarity and purpose in your business and your life.

Segment 2: Our Business Builder Segment focuses on why it’s so important to have your own branded process. We also give you tips for leveraging your process into products and services that will engage your clients and grow your business.

Getting the Most from Your Marketing, Selling from the Stage

48m · Published 30 Aug 22:45
Segment 1: Our Success Interview is with marketing expert and founder of Moxie Tonic Marketing, Natalie Gowen. Natalie believes that most businesses spend too much time and money on marketing, only to get lackluster results. It doesn’t have to be that way. Natalie talks with us about how you can create marketing that produces results.

Segment 2: Our Business Builder Segment gives you some of the insider tips for selling from the stage, even when speaking at events that restrict sales.

Being Present and Learning to Trust, Turning Your Book into a Money-Making Machine

51m · Published 23 Aug 22:45
Segment 1: In our first segment we talk with speaker, best-selling author and founder of Divine Navigation, Ronda Renee. Ronda is a passionate leader and innovator in guiding women to reach their true potential and attain their ultimate fulfillment.

Segment 2: In our Business Builder Segment we’re talking about how you can monetize your book by quickly turning it into a course.

How Your Vision Attracts Opportunity, Choosing the Best Media for Your e-Course

53m · Published 16 Aug 22:45
Segment 1: In our first segment we’re mixing it up a bit and talking with you about how your vision actually attracts opportunity. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and “Vision Attracts Opportunity” is one of the secrets. We will give you our tips and strategies for both creating a vision for your business and then using that vision to help you focus on those opportunities that are important.

Segment 2: In our Business Builder Segment, we talk about the options available for delivering your e-courses, the pros and cons of each option, and which one might be right for your business.

Creating Brand Consistency, Repurposing Your Content

47m · Published 08 Aug 22:45
Segment 1: Our Success Interview is with creative branding expert, Tracy Frank. Tracy describes her company, Frank Haus Design, as a boutique brand management and marketing studio that focuses on small businesses and entrepreneurs. We talk with her about why she started her company and what it means to be a “boutique” business in today’s market.

Segment 2: In our Business Builder Segment, we talk about how to repurpose your content so that it appeals to different audiences and sells at a variety of price points.

Leveraging Your Network, Identifying What Your Clients Want

51m · Published 02 Aug 22:45
Segment 1: In our first segment we’re talking with you about how networks create leverage for your business. We are previewing our new Amazon Best-Selling book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and “Networks Create Leverage” is one of the secrets. We will give you our tips and strategies for networking as well as give you some ideas for ways to leverage your network that you might not have though of.

Segment 2: Our Business Builder Segment will help you identify what your ideal clients really want. By having a clear vision of your clients’ desires, you can create products, programs and services that have immediate appeal.

Creating Smart Success, Selecting the Best Media for Your Message

54m · Published 26 Jul 22:45
Segment 1: In our first segment we talk with the founder of Bright Outside the Box, Kricket Harrison. Kricket recognizes that many talented and innovative individuals don’t fit within traditional business practices and systems. Instead, she leverages the learning style of each individual to help them create success in their own way.

Segment 2: Our Business Builder Segment we talk about how to determine which media is right for you and your business. There are so many ways of delivering your message today and we will give you our tips for selecting the best media for your message and your clients.

Turn Knowledge to Profit has 148 episodes in total of non- explicit content. Total playtime is 130:34:19. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on February 26th, 2024 19:17.

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