Your Podcast Consultant
by Dave JacksonSmall Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson
Copyright: 2023 Dave Jackson
Episodes
Steps for Properly Shutting Down Your Podcast and Moving Forward
7m · PublishedIn this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I offer practical advice on handling the decision to shut down your podcast and ways to retain your audience's support during this transition.
- What happens if you quit paying your podcast host?
- How to shut down one show and move to another
- How to rebrand your show
- How to archive your files for free.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Leveraging Your True Fans for Podcast Revenue Growth
9m · PublishedI want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedicated audience and multiple streams of income can lead to a financially sustainable career. From ticket sales to merchandise and personal interactions at their merch booth, Pure Prairie League makes a living and has done so for 50 years.
I'll highlight the importance of passionate fans and the idea that even 1,000 true fans can make a significant difference.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Mentioned In This Episode
Pure Prairie League Aimee
1000 True Fans
Profit From Your Podcast
Networking over Pitching: The Smart Podcast Strategy
5m · PublishedWelcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart.
I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity.
Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Are You Accidentally Lying To Your Audience?
8m · PublishedToday I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Mentioned In This Show
Castmagic
Capsho
Swell
Podsqueeze
Chapter Markers:
00:00:00 - Opening
00:00:52 - AI is Handy BUT
00:02:17 - Your Episode Title is a Promise
00:04:57 - Who is Asking for Information About Your Mom?
00:05:18 - What is the Benefit of This Episode?
00:07:23 - Join the School of Podcasting
Buy a Podcast Microphone You Won't Have to Send Back
5m · PublishedAre you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones!
In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality microphones like the Samsung Q2U, Audio Technica ATR2100X, and the versatile Rode PodMic USB, plus a fantastic recording interface, the Zoom PodTrak P4.
I emphasize having the right equipment and recording setup is essential for ensuring high-quality sound and flexibility for your podcasting endeavors. So, whether you're podcasting solo or recording a group conversation, my 19 years of podcasting experience will guid and help you make the best choices for your show.
Don't miss out on the opportunity to elevate your podcasting game and avoid the hassle of returning equipment. Click play and follow.
Topics:
USB microphones vs. XLR microphones
USB microphones are suitable for solo shows and remote guests
Challenges of using multiple USB microphones, such as plugging them into a computer
Benefits of having microphones with both USB and XLR capabilities
Zoom PodTrak P4 as an interface and recorder at the same time.
Items Mentioned
Samson Q2U
ATR 2100X
Rode Podmic USB
Zoom Podtrak P4
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Engaging Captive Audiences to Expand Your Podcast's Reach
6m · PublishedIn this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast.
Use a QR Code
I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story with a similar offline approach.
If you're curious to learn more and explore unconventional ways to connect with your target audience, this episode is a must-listen. Tune in to discover how to maximize your podcast's visibility and reach new listeners in unexpected places.
And if you're looking for personalized support with growing or launching your show, I offer valuable guidance through the School of Podcasting. Plus, you can benefit from a worry-free 30-day trial to explore the extensive resources and community available.
So, take a chance and uncover potential listeners where you least expect them. Listen to the full episode now and start exploring the possibilities for your podcast.
Stay tuned and keep podcasting.
Mentioned In This Episode
Switchy Link Shortener and Tracker
The School of Podcasting
www.schoolofpodcasting.com/booklaunch
Don't Let Your Podcast Die With Your Editor
6m · PublishedToday I help you avoid a podcasting headache such as finding out you don't own your show.
Summary
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Podcast ownership and control. 0:00
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David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards.
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Starting a podcast for a big company with IT control issues. 1:39
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Company faces challenges when starting a podcast due to embezzlement by former employee Joey.
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Control of podcast shows and COVID-related challenges. 3:37
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David Jackson discusses the importance of control over one's show in the audio transcript.
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Trust and payment in podcast editing. 4:39
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David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls.
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Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Unveiling the Truth About Programmatic Ads in Podcasting
7m · PublishedToday's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Mentioned In This Episode
School of Podcasting
Profit From Your Podcast
Programmatic Income Calculator (Advertisecast)
Supercast
Patreon
Substack
Timeline
00:00 A Better Strategy Than Reruns
00:34 30 Percent Chance
00:58 Raised on Radio
01:33 Host Read Ads
01:45 Programmatic Ads
02:13 400 Downloads
02:35 ADD MORE ADS!
02:57 There are Other Options "Supercast"
04:07 Brand Alignment
04:38 Profit From Your Podcast "Profit From Your Podcast"
04:54 Substack "My Substack Site"
05:40 Be Careful With Free Stuff
This show originates from https://www.podcastconsultant.com/165
Podcast Stats Unraveled: Key Metrics to Focus on and Ones to Disregard
6m · PublishedIn this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how they can impact the success of your show.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/consultant
Timeline
00:00:03 - Opening
00:00:32 - Obsessing Over Stats
00:01:12 - Monthly Stats Are Crap
00:03:13 - What are Good Stats?
00:04:09 - What Stat To Pay Attention To
00:05:35 - Join the School of Podcasting
Mentioned In This Episode
podcastsconnect.apple.com (Apple's Dashboard)
podcasters.spotify.com
When You SHOULD NOT Start a Podcast
7m · PublishedHey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the value of developing compelling podcast ideas first. I share real-life examples and offer practical advice on how to approach podcast planning, launching, and monetization. Plus, we feature a testimonial from Mark Lawley of Practical Prepping that underscores the impact of strategic podcasting. Join me, Dave Jackson, as I guide you through the essential steps to podcasting success.
Avoid this mistake!
Save Money, Start Smart: The Essential Steps Before Buying Podcast Equipment
Key takeaways:
1. Starting a podcast? Don't underestimate the power of planning. Instead of rushing to buy expensive gear, take the time to identify 10 potential topics you're passionate about. Let your enthusiasm guide your direction.
2. Mark Lawley's success story from the Practical Prepping podcast is a testament to starting small and growing steadily. From humble beginnings with a $30 recorder to upgrading to the PodTrak P4, their gradual approach reaped long-term rewards.
3. Seek guidance from a seasoned mentor like Dave Jackson who provides tailored support for podcasters. Whether you need help with planning, launching, or monetizing your podcast, a trustworthy consultant can make all the difference.
Mentioned In This Episode
School of Podcasting
Practical Prepping Show
Zoom Podtrak P4 Recorder
Follow the Show and Never Miss an Episode
Apple - Spotify - Pocket Casts - Amazon Music
Your Podcast Consultant has 148 episodes in total of non- explicit content. Total playtime is 17:05:42. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on May 31st, 2024 06:45.