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Your soulful brand

by Alison Barker

You have a biz vision in your heart that you want to share with the world. But, when it comes to communicating that with your audience, you don’t know where to start. You want to be wildly successful, but the limiting stories you tell yourself hold you back from shining your light. It’s time to create your soulful brand on your terms. Alison Barker, a brand strategist and copywriter for female-founded wellness brands, discusses how you can create your soulful brand with mindset, messaging and magic. Alison is here to support you to own your message by embracing all of you.

Copyright: © 2023 Your soulful brand

Episodes

Episode 56- Don't let this one thing hold you back.

11m · Published 19 Feb 18:00

There is something which may hold you back from sharing your message. You not be aware of it. This is why I wanted to bring it to the pod. The online world can be harsh, in many ways. People waiting to trip one another up for any minor mistake. This is why I want to reflect on why mistakes along the way are inevitable. I talk about why they are not a big deal when you look at the bigger picture. And why you can choose to embrace mistakes so you can do the work you're here to do.

What you'll learn:

  • Why the fear of mistakes may be holding you back from sharing your message.
  • A real talk perspective on mistakes.
  • How you can move forward in sharing your message to embrace your business as a human-run business.
  • How failure to make mistakes can hold your business back from growing and hiring team members.
  • How you can own your mistakes from a place of power and align with your values.



Links/resources

  • Alison’s Instagram
  • FREE RESOURCE: 5 ways to craft copy in your authentic voice 
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Active Campaign affiliate link
  • Kajabi affiliate link



Share the love on social


When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_



While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 



Leave a review, if you love the show 


Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 




Episode 55 - Does this label hold you back?

17m · Published 26 Jan 08:00

You may feel that dread in the pit of your stomach when you come to share your message publicly. My daughter calls it the fizzy tummy. You know the drill.

Being seen in your biz can bring up all of the things. 

Why do so many of us feel this way? Observe kids. They love to dance, sing and cavort around with wild abandon. So, what goes wrong as we move into adulthood?

This gets to the root of why so many of us feel we don't have a voice. Little wonder, really.

In today's show I talk about a label which I hear used *all of the time* to describe children. This label, when used consistently, then sticks. It becomes an identity. The result is it impacts how you show up in the world. Maybe it has defined you, too?

Tune in to find out what label this is and how you now have a choice to redefine who you are. It's time to stand in your power.


By the time you have finished listening, you’ll discover:

  • How labels given to us in childhood can become the voice in our heads that define our identity as an adult.
  • How you can reclaim your power and cast off any labels given to you. You can then share your message from a place of inner strength.


Links/resources

  • Alison’s Instagram
  • FREE RESOURCE: 5 ways to craft copy in your authentic voice 
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Active Campaign affiliate link
  • Kajabi affiliate link


Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 54 - How to avoid building your brand on your own

14m · Published 23 Sep 15:00

Do you ever feel alone as you build your brand? Or, you launch something. The excitement builds. Then? It falls flat.

There is another way..... you can build community AS you go. If you stay true to the whole 'build it and they will come' mantra, you miss the journey that is available to you, and your community, on the way to becoming. 


In this week's show, I discuss how I launched this podcast WITH a pod team. If you were part of this, thank you for being part of it. It made the whole thing such a vibe. 

And I'm about to launch the next thing in my brand in the same way. 

 

By the time you have finished listening, you’ll discover:

  • The option that is available to you to invite your community along with you as you create and birth things in your brand.
  • The benefits of having a community with you in this way, for them and you.
  • An exciting invite for you to be part of the next thing in my biz.


Links/resources

  • Alison’s Instagram
  • FREE RESOURCE: 5 ways to craft copy in your authentic voice 
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Active Campaign affiliate link
  • Kajabi affiliate link

 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 


Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 



Episode 53 - How to create your first online course

11m · Published 19 Sep 06:00

You may dream of launching your first course. A vision board goal, only. It's time to give life to your goal and launch the course you have in your head and heart.

It can feel a lot. I get it. You don't want to get it wrong. The perfectionist in you is coming out to play. Meet her where she is. And then?  Choose again. Choose to put your offering out into the world even though it's not perfectly perfect.

In this week's show, I talk you through how I launched my first online course, Wellness Copy Queens, and lessons you can apply to launch yours.

What you'll learn:

  • The timeline of launching an online course
  • You can't do it alone and how to get support
  • How to share interest in your course before it is ready



Links/resources

  • Alison’s Instagram
  • FREE RESOURCE: 5 ways to craft copy in your authentic voice 
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Active Campaign affiliate link
  • Kajabi affiliate link

 

Share the love on social


When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_



While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 



Leave a review, if you love the show 


Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 52 - How to unlock your uniquely you factor in your brand

13m · Published 27 Aug 17:00

The wellness and holistic space may lead you on a path of always seeking the next level of you. A thirst for something that you may never satisfy. This feeling of always searching can come through in your messaging and energy.

A search for the best logo, the perfect brand photos, the expertly crafted elevator pitch. The result? You never get your message out there to the world. Or you start to put it out there in a way which lacks the potency that is available to you.

What you'll learn:

- How to stop seeking what is already here. It's time to start to identify the uniquely you factor that is already here
- A better way to use your energy in creative mode, rather than in a state of lack and deficiency.
- How to build a brand being you.


Links/resources

  • Alison’s Instagram
  • FREE RESOURCE: 5 ways to craft copy in your authentic voice 
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Active Campaign affiliate link
  • Kajabi affiliate link

 

Share the love on social


When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_



While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 



Leave a review, if you love the show 


Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 51- Your message doesn't have to be this way.

19m · Published 11 Aug 10:00

You don't have to stay in a limited box. You may feel that you have a lot to share. Yet you may also feel everything needs to be 'on message'. You may clip your wings in the process. The result? You limit the flow of what needs to come through you.

I used to think you had to be a master of the one thing. You will have heard the quote that does the rounds (more on that in this week's episode).

I changed my mind. And a little reminder that you can change your mind at ANY point. On anything.

I now believe you can be deeply rooted in your personal brand and sell anything the feck you want. More on that in the show.

By the time you have finished listening, you’ll discover:

  • What I believe a personal brand is and how that can build flexibility into your offerings.
  • How being of service to your creative potential is being of greatest service to your community.
  • How your values speak through you to build your brand.

Links/resources

  • Alison’s Instagram
  • FREE RESOURCE: 5 ways to craft copy in your authentic voice 
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Active Campaign affiliate link
  • Kajabi affiliate link

 

Share the love on social


When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_



While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 



Leave a review, if you love the show 


Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 



Episode 50 - How to call out your own BS and make quantum leaps

20m · Published 04 Jul 05:00

Do you aim for perfectionism in everything you do in your biz? Maybe you don't recognise it as perfectionism. You may feel justified in delaying your launch. You may feel the hours (and hours) of research into the best podcast mic, or the best website hosting platform is a good investment of your time.

Your first step is to recognise this. Often delay, procrastination and excuses of any kind are driven by perfectionism. A desire to do it the best. To be the best. A fear of making a mistake.

Having high standards is great. To a point. If it keeps you from moving your biz forwards....if it keeps your message stuck in your head....if you aren't out there serving your community, then it's time to  bring an awareness to it.  Then? Move through the messy middle and own the imperfect actions.

I walk you through how perfectionism can show up in your biz and how to break free from this.

By the time you have finished listening, you’ll discover:

  • How perfectionism can show up in your biz.
  • How to move through perfectionism to share your message.

Links/resources

  • Alison’s Instagram
  • FREE RESOURCE: 5 ways to craft copy in your authentic voice 
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Active Campaign affiliate link
  • Kajabi affiliate link


Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 49- Try this one thing if you feel stuck

14m · Published 10 Jun 03:00

This is one thing which you have the choice to change. You may overlook this when you feel stuck, or lacking creative downloads.

By making new choices, you can increase your vibration, feel more vibey and more aligned. It can easily be overlooked. I share my experience of this in this week's episode.


By the time you have finished listening, you’ll discover:

  • How your environment looks and feels influences your vibe.
  • How you can tap into your creative flow and messaging downloads.
  • How you can make your work time more joyful and easy
  • How to break free of the traditional ways of being and doing work. Your Brand. Your biz. Create in a way that serves you to your highest potential.


Links/resources

Enrolment for Wellness Copy Queens is open. Find out more about payment, testimonials + FAQs https://alison-barker-2b32.mykajabi.com/wellnesscopyqueens

  • Active Campaign affiliate link
  • Kajabi affiliate link
  • Alison’s Instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 


Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 



Episode 48- Don't limit yourself in this box

13m · Published 25 May 16:00

You may feel stuck on this point. What title to call yourself. It seems to be a sticking point for so many people.

Society loves to stick us in a box. How many times do people ask 'what do you DO?' As in, what is your job title. They can then feel they have you nailed. With a title or profession, subconscious assumptions fall into place. Like how much money you make. Where you may have gone to school/college. The usual superficial points. Typically they're assumptions that don't relate to you as the beautiful human that you are. Or the impact you make in this world.

I talk about how you can be more expansive than a title as a personal brand. It comes back to what we regularly talk about on the show: owning ALL of you. That includes all aspects of you as you grow and evolve.

This may be the pep talk you need to embrace all aspects of you.

By the time you have finished listening, you’ll discover:

  • Why giving yourself a title is not important to your soul mate clients
  • Why you may find it a challenge to capture your medicine in a title.
  • What to focus on instead
  • How to give yourself permission to evolve and grow as a personal brand.
  • Why honouring expansive potential can be more exciting than being a one trick pony.

 

Links/resources

Enrolment for Wellness Copy Queens is open. Find out more about payment, testimonials + FAQs https://alison-barker-2b32.mykajabi.com/wellnesscopyqueens

  • Active Campaign affiliate link
  • Kajabi affiliate link
  • Alison’s Instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_



While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 



Leave a review, if you love the show 


Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 




Episode 47- The real reason writing for your biz feels hard and how to change it

14m · Published 12 May 07:00

How do you feel when it comes to writing for your biz?

Do you feel it in your body? That sense of dread. You don’t know what to write. You worry what people will say. You worry if you will be judged by other people. 

Awareness of anything is key to changing it. I shine a light on why you may find writing hard. And what you can do to move through this to a place of ease when you write for your biz. It’s all available to you.


By the time you have finished listening, you’ll discover:

  • Why you may find it hard to write for your biz.
  • How you can make peace with this and move through this to share your message.
  • The freedom of expression that is available to you.

 

Links/resources

  • Active Campaign affiliate link
  • Kajabi affiliate link
  • Alison’s Instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Waitlist for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 


Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 



Your soulful brand has 56 episodes in total of non- explicit content. Total playtime is 16:09:40. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on August 7th, 2023 05:06.

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