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Your soulful brand

by Alison Barker

You have a biz vision in your heart that you want to share with the world. But, when it comes to communicating that with your audience, you don’t know where to start. You want to be wildly successful, but the limiting stories you tell yourself hold you back from shining your light. It’s time to create your soulful brand on your terms. Alison Barker, a brand strategist and copywriter for female-founded wellness brands, discusses how you can create your soulful brand with mindset, messaging and magic. Alison is here to support you to own your message by embracing all of you.

Copyright: © 2023 Your soulful brand

Episodes

Episode 28- Why I made Wellness Copy Queens for you

22m · Published 10 Sep 08:00

The intention behind your creations in your biz (and life, generally) is so important. This is why I want to share with you the reason I created Wellness Copy Queens.

There are so many online programmes and courses right now. I think they can be an amazing way to move our biz forwards. BUT... only if they are right for you.

I don't play in the energy of needing to persuade you to join by fear tactics. It has to be a felt decision. If it resonates. If it feels good for you. If it feels like a big YES. Then, it is for you.

To support you with that decision, I want to share the story behind the programme and the energy I bring to the transmissions in the programme.

The doors will open soon for new members - you can jump on the wait list here.



By the time you have finished listening, you will discover:

  • Why I created my online brand messaging and copy programme Wellness Copy Queens
  • Why I changed my biz from wellness for mothers to focus on messaging for the female-founded wellness brands, like yours.
  • The intention and vision I have for this programme.
  • Whether Wellness Copy Queens is right for you.
  • The value in stepping into your creative power to share your medicine with the world. 



Links/resources

  • Alison’s instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 25- What to do when you feel stuck in your biz

11m · Published 03 Sep 13:00

You may feel like you’re stuck in a rut in your biz. Or maybe you’re in your flow, but you have periods of feeling meh. I hear you. We all feel like that at some point.


I recently had a break from social media, and this podcast, because I had some health challenges. 


In this episode I share how to get back into your flow with content creation, based on what worked for me. I also dispel one of the myths I believe is pushed out in the marketing world.

By the time you have finished listening, you will discover:

  • What to do to when you feel stuck in your biz.
  • The mindset shifts you need to stay in the flow.
  • A different perspective on consistency and the need to show up in your biz.
  • How to check your perfectionist tendencies to find work-arounds in your biz.


Links/resources

  • Alison’s instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 24- What you need to know before your first online launch

14m · Published 26 Aug 19:00

You may be planning your first launch in your head. Or, it may be an idea glaring at you from your vision board. Either way, this is the episode for you.

By the time you have finished listening, you will discover:

  • What you really need before launching your online programme.
  • How to give yourself permission to launch before you are ready.
  • How not to fall into this one trap that keeps your medicine from the world.


Links/resources

  • Alison’s instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 


Episode 23- Are you making this mistake with your copy?

15m · Published 19 Aug 13:00


This week I'm bringing to the show a conversation on the one mistake I see many people make with their copy. 

Once you know this, you may think: can it be this simple? The answer is, YES.


By the time you have finished listening, you will discover:

  • How to avoid this one mistake with your copy.
  • Why keeping people’s attention is so important with copy.
  • Why your readers do not want to go on a treasure hunt to understand your message.


Links/resources

  • Alison’s instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 22- Why you are an influencer - even if you don't feel like it - and how to leverage this

14m · Published 12 Aug 19:00

The accepted term of *influencer* or *big* names can eclipse your own magic.  Don’t let that happen.

You are an influencer, even if you don’t see it. When you embrace the power of your stories, you can make a big impact. This way, you take back your power and weave your own circle of influence. 

By the time you have finished listening, you will discover:

  • Why you are an influencer, even if you don't feel like one.
  • How to use the power of story to create your circle of influence.
  • Why big names and influencers aren't the only path to make an impact
  • Mindset shifts to keep you sharing your message.


Links/resources

  • Alison’s instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 21- The one thing that is more important than likes on social media

20m · Published 06 Aug 07:00

Do the vanity metrics of likes and swipes on social media leave you feeling like what is the point? You’re not alone. I hear this ALL of the time. It’s time to take your power back.

If you’re here to build a soulful brand, you want to go deeper than the shiny object allure of likes on social media. It’s time to change the story around what you focus on. Your point of focus is so important. This is because the potency of your energy goes to your point of focus. This is where the magic happens. 

When you focus on this one thing I talk about today, everyone benefits. It’s more heart led, rather than other led. It feels good. You stay in your creative zone. You continue to share your message and reach the people you are here for. 


By the time you have finished listening, you will discover:

  • The one thing that can build a more meaningful brand.
  • How you can integrate this into your biz.
  • Ways to take your power back from the vanity metrics of social media.




Links/resources

  • Alison’s Instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 20- 10 things to know about you to create a soulful brand

20m · Published 29 Jul 18:00

I get so excited about supporting female founded wellness brands. Why? Because you get to create a brand you love. This means you get to do *the* work you're here to do on earth.

You may hear other advice that starts with your dream client avatar - or soulmate client, as I refer to them over here. 

But, YOU are the CEO. 

YOU are the dreamer, the visionary, the voice. 

You have the medicine which helps to transform people’s lives. 

So, I always start with you.

This is why this episode is so important. Nail these 10 things and you will build a solid foundation for your brand.


By the time you have finished listening, you will discover:

  • The 10 things to nail to create a soulful brand that works for you.
  • Why coming back to what feels good in your body and soul is your North star.
  • A reminder that your heart and soul drive your biz strategy.




Links/resources

  • Alison’s instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 19- The mindset shift which changes everything

22m · Published 22 Jul 15:00

I told someone recently that I had a biz mentor. They were surprised. Why? I asked. The answer: they thought I knew everything. Er, no. Big no. This is why I wanted to bring this mindset shift to the show as I think it’s key to moving forwards in a way which is in line with your soulful brand.


By the time you have finished listening, you will discover:

  • Why this mindset shift can allow you to remain open and curious to your life and biz.
  • What happens when you are the rule breaker and challenge existing norms in the wellness niche.
  • Why you don’t need to defer to experts or guroos. 
  • The benefits of adopting this mindset shift for your biz and why it can keep you moving forwards in a way which is aligned AND feels good.



Links/resources

  • Alison’s instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Episode 18- How to know what to invest in next for your biz

19m · Published 09 Jul 12:00

Do you feel like you don’t know what you need next to support your growth and expansion in your biz?

OR 

Maybe you make loads of investments in courses, coaches and programmes.

You know, the shiny object syndrome.

But, are the investments serving you

- AND moving the needle in your biz?
​​

This episode offers some clarity around this
​so that you can make decisions based on
​​YOUR brand strategy
​{not strategies you borrow from others which don't make your soul light up}

- but also ​​in alignment with your heart.

Yes, your strategy and your heart can co-exist.

By the time you've finished listening, you'll discover:

  • What you need to consider before you make the next investment in your biz


  • Why your head does not have all of the answers.


  • Why you are your best investment as a personal brand



Links/resources

  • Alison’s instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

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Published: Jun. 14, 2021 @ 8PM Edit

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Episode 17- How to own your boundaries in your biz

24m · Published 14 Jun 19:00

How confident are you with saying NO in your biz? Or do you say yes, when your heart feels it is a no? 


To create and sustain a biz built from your soul, owning your boundaries is sooooo important.


In this week’s show I discuss actionable steps of how you can begin to own your boundaries for the biz long game. 


  • What boundaries mean in the context of your biz.
  • The impact of neglecting your boundaries.
  • Why knowing yourself is the first step to owning your boundaries. 
  • How you can start to own your boundaries with actionable steps.


Links/resources

  • Alison’s instagram
  • Alison's website
  • Copy Queens’ Facebook Group
  • Wait list for Wellness Copy Queens
  • Free resource: 5 ways to craft copy in your authentic voice 



Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_


While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 


Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].


I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 


Thank you so much for being here. 


I’ll see you in the show next week…..


Own your message and be you x 

Your soulful brand has 56 episodes in total of non- explicit content. Total playtime is 16:09:40. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on August 7th, 2023 05:06.

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