365 Driven

A former Navy SEAL and entrepreneur, Ryan Williams joins the 365 Driven Podcast to unravel his remarkable journey from a high school dropout to the founder and CEO of Industry Threadworks. Ryan's story is one of daring choices and the relentless pursuit of self-respect, offering a unique perspective on life's challenges and the drive to overcome them. He opens up about his motivations for joining the SEALs pre-9/11 and his transition into entrepreneurship, providing a candid look into the daring mindset that propels individuals towards such demanding paths.

This conversation takes you through the grueling trials of Navy SEAL training and how they shape the resilient mindset needed for successful entrepreneurship. As the longest-serving BUD/S and SQT instructor, Ryan has seen firsthand the unpredictability of who makes it through and who doesn't, and he draws striking parallels between surviving SEAL training and thriving in the competitive business world. Ryan's personal evolution, from a young man searching for his place in the world to a seasoned business owner, underscores the transformative power of facing and embracing challenges.

Finally, Ryan and Tony shift gears to discuss the intricacies of entrepreneurship, from fostering meaningful conversations among business leaders to the art of negotiation. Ryan shares his experiences in the apparel industry, offering valuable insights into problem-solving and the significance of understanding both the creative and logistical sides of a business. He also reveals some hard-earned lessons on financial decisions and the importance of strong contracts. Tune in for an enlightening look at the intersection of mental fortitude, physical endurance, and entrepreneurial spirit that defines success in both military and civilian life.

Key highlights:

• Navy SEAL Training and Entrepreneurship Mindset
• Evolution and Growth Through Challenges
• Pushing Through Mental Barriers in Fitness
• Entrepreneurship, Business, and Problem-Solving
• Negotiating Deals and Contracts

Connect with Ryan Williams:

• Instagram:@invictus5326|@industry_threadworks
  
  

Connect with Tony Whatley:

• Website:365driven.com
• Instagram:@365driven
  
  
• Facebook:365 Driven

When Greg Kerr traded guitar riffs for the gleam of custom belt buckles, little did he know it would pave the road to a multimillion-dollar side hustle. In this episode, Greg shares his extraordinary transition from musician to entrepreneur, as he explains how tapping into a niche market, and using his creativity, lead to building his brand, Alchemy Merch.

Greg and Tony reflect on the complexities of manufacturing, the revelation of hiring to streamline workflow, and the 'learn and burn' approach to continuous education. This episode is not just about the mechanics of business growth, but also the personal evolution that's instrumental in sculpting a mindset for success.

Greg opens up about the profound impact of his mindfulness practices, especially in times of personal loss, and the continuous pursuit of self-awareness that has been enhanced by fatherhood. From stoic philosophies to the importance of open communication, this episode is an important reminder of the internal development that's as crucial as external success.

Key highlights:

• From Musician to Million-Dollar Side Hustle
• Entrepreneurship and Product Market Fit
• Importance of Personal Development in Business
• Exploring Old and New Business Books
• Core Values in Business and Personal Growth
• Streamlining Production Processes

Connect with Greg Ker:

• Website:alchemymerch.com
• Instagram:@alchemy.merch
• Facebook:Alchemy Merch
• LinkedIn:Alchemy Merch
• YouTube:Alchemy Merch
  
  

Connect with Tony Whatley:

• Instagram:@365driven
  
  
• Facebook:365 Driven
• LinkedIn:Tony Whatley

Dave Ferguson is an internationally respected executive coach, speaker, facilitator, and author, in the areas of leadership and personal development. In this episode, Davepeels back the layers of what truly makes a a great leader. He’s not just talking about the corner-office execs; this conversation goes into the heart and soul of leadership, pulling from the wisdom of generations and the humility required to really serve and empower others.

Dave and Tony swap stories that reveal the core of leadership development—stories that reflect the shift from being a learner to a teacher, and then merging the two as a staple of good leadership. Dave covers the importance of self-education, the vitality of fostering a leadership culture within organizations, and the empowering strategy of 'leading up.'

Dave emphasizes the critical role of feedback in honing one's leadership skills, the art of building confidence through genuine connections, and the ever-present need for authenticity—especially in the age of social media. This episode is packed with the kind of truths that serve as the guide for anyone looking to lead with integrity and a relentless drive for personal growth. Tune in for these powerful insights that will leave you contemplating not just how to lead, but how to live.

Key highlights:

• Lessons in Leadership and Learning
• Leadership Development
• Developing Leaders Through Critical Feedback
• Building Confidence Through Authentic Leadership

Connect with Dave Ferguson:

• Website:livingtolead.com
• Instagram:@askcoachdave
• Facebook:Dave Ferguson
• X:@askcoachdave
  
  

Connect with Tony Whatley:

• Instagram:@365driven
  
  
• Facebook:365 Driven
• LinkedIn:Tony Whatley

Dan Coughlin is the co-founder of Get Hyped Media, and in this episode, he unravels the intricate world of influencer marketing. Dan tackles the industry's surprising lack of structure, despite its multi-billion dollar stature, and debunks the myth that bigger influencers are always better. Dan shares his unique transition from electrical engineering to leading an influencer marketing agency and provides valuable insights for businesses on how to navigate this space with limited budgets.

This conversation goes beyond just influencer size, shedding light on the importance of authenticity and strategic A/B testing with micro and mid-tier influencers. Dan also delves into the recent FTC guidelines, stressing the significance of transparency in sponsored content and the potential pitfalls of reposting without proper permissions. As Dan explains the intricacies of legal agreements and the impact of content choices on brand safety, he offers a personal perspective on the power of repurposing content for your marketing needs.

Dan and Tony also discuss the importance of aligning influencer personalities with brand values and the role of foundational digital marketing strategies in the success of influencer campaigns. From discussing bot followers to advocating for a data-driven approach in content promotion, this episode leaves no stone unturned. If you're keen on maximizing business potential through collaboration and influencer marketing, or looking to build your personal brand, this episode with Dan Coughlin is a valuable resource.

Connect with Dan Coughlin:

• Website: gethypedmedia.com

• Instagram: @dangethyped

• Facebook: Danny Coughlin

• TikTok: @dangethyped

• LinkedIn: Dan Coughlin
  
  

Connect with Tony Whatley:

• Instagram: @365driven
  
  

• Facebook: 365 Driven

• LinkedIn: Tony Whatley

Heather Parady is the host of the podcast “Unconventional Leaders”, which has over a million downloads, and in this episode, she candidly shares her journey. Heather veers from the traditional entrepreneur archetype and leans into her passion of being a creative. She brings a unique perspective on tenacity, the art of character development, and the importance of following your passion. This conversation brings hope for anyone struggling to align their career with their true calling and showcases the strength in embracing one's creative instincts over conventional success metrics.

This episode is a testament to how embracing humor and playfulness can turbocharge the creative process. Heather opens up about her early struggles to find a balance between making ends meet and nurturing innovation and creativity. With Heather's insights into crafting content that catches attention, this episode covers the laugh-out-loud side of creativity that can turn even the driest topics into learning and entertainment.

If you enjoy this episode, you can see Heather speak in person at the upcoming 365 Driven Advance in Costa Rica June 8-13. Details here:365driven.com/advance7

Episode resources:

• Check out episode 259 with Heather

Connect with Heather Parady:

• Website:heatherparady.com
• Instagram:@heatherparady
  
  

Connect with Tony Whatley:

• Instagram:@365driven
  
  
• Facebook:365 Driven
  
• LinkedIn:Tony Whatley

Jason Sisneros is a titan of entrepreneurship who has successfully navigated the high-stakes world of scaling, selling, and exiting businesses. Jason's journey is nothing short of inspirational, as he takes you through the rollercoaster ride from his initial setbacks to becoming a master of turnarounds and private equity. But it's what he does with his hard-earned freedom that truly captivates, as he delves into his philanthropic endeavors, his fight against domestic violence, and his passionate mission to eradicate child trafficking. His story is a powerful testament to the remarkable difference one individual can make in the world after achieving financial independence.

Jason and Tony reflect on the deeper meaning behind entrepreneurship and the vital role it plays in shaping a purpose-driven life. They shed light on the intersection of business and personal values, discussing how true fulfillment often stems from helping others and standing up against societal control.

In a powerful call to action, Jason spotlights the necessity of civic engagement, particularly in the global fight against human trafficking. He provides an inside look at the commendable success of CERT Ministries in rescuing individuals from exploitation, underscoring the critical role of public awareness and intervention. This episode concludes with an empowering message of personal responsibility, urging listeners to remain vigilant and proactive in protecting our communities. This is an invitation to consider the expansive impact of financial freedom – an opportunity to create positive change and leave your mark on the world.

Episode resources:

• Check out episode 224:Become an Avenger Against Authority - with Jason Sisneros

Connect with Jason Sisneros:

• Website:jasonsisneros.com
• Instagram:@thejasonsisneros
  
  

Connect with Tony Whatley:

• Instagram:@365driven
  
  
• Facebook:365 Driven
  
• LinkedIn:Tony Whatley

Hunter Ballew returns to the 365 Driven podcast, bringing with him a story of triumph, faith, and entrepreneurial spirit that's sure to capture your attention. From acquiring Cornerstone Construction to the exploding success of RoofCon, Hunter's journey is a testament to what's possible when vision meets purpose. This conversation takes you behind the scenes of these monumental changes, showcasing the hard-earned lessons and strategies that have shaped his path from the outset of the pandemic to the present day.

Hunter emphasizes the significance of having a clear vision and surrounding yourself with influential thinkers, a philosophy that has deeply impacted the roofing industry. Hunter explains how the introduction of personal development into professional spaces has cultivated a new breed of leadership, transforming the way the industry approaches growth and success. The presence of motivational speakers at industry events, a strategic move by Hunter, has sparked a cultural shift towards self-improvement and leadership.

The core of Hunter's mission is to lead a revolt against mediocrity in all facets of life. Whether it's health, wealth, faith, growth, relationships, or legacy, this episode is an invitation to join a movement of community leadership that prioritizes purpose over profit.

Episode resources:

• Check out episode 134:Don’t Let Your Latest Remain Your Greatest with Hunter Ballew

Connect with Hunter Ballew:

• Website:hunterballew.com
• Instagram:@redwhiteballew
  
  

Connect with Tony Whatley:

• Instagram:@365driven
  
  
• Facebook:365 Driven
• LinkedIn:Tony Whatley

Tony Whatley shares his practice on visualization, and how it has helped him achieve his own success and results. In this episode, we'll talk about

• The influence my mother had on me as a child
• Creating "Dream Boards" to visualize goals
• The science behind how your brain processes goals and why you need goals
• The story of the blue Dodge Viper
• A review of my 2018 vision board (see cover artwork)

Connect with Tony

https://Instagram.com/365driven

https://365driven.com

This special episode features Tony’s recent speech at the Movement Maker Live 2024 event in Nashville, TN hosted by Mike Fabber. In this speech, Tony talks about how he conquered the ever-looming shadow of self-doubt. He once grappled with the fear of stepping into the light, hesitant to share his thoughts and ideas with the world. Tony recounts how he turned an online forum into a multi-million dollar success, and unpacks the essence of personal reinvention. As he draws from the 'Choose Your Own Adventure' books of his youth, Tony delves into a world where mere survival is not the goal—heroism is. He recalls a pivotal moment, a close call with mortality on the race track, that set his life on a course of audacious change, reminding us of the risks that lace the path to our dreams.

Tony peels back the layers of his own transformation, from a hidden figure behind corporate giants to a voice that resonates with humor and vulnerability. He shares proven strategies for overcoming the terror of the spotlight, highlighting the triumphs of maintaining a victory log, and the potency of the ABCs of achievement: Action, Belief, and Consistency. This isn’t just a story; Tony is extending an invitation—to seize the pen, to make life not just an adventure, but your adventure. So, as we chart these untraveled roads, let's author a tale of purpose, potential, and the power of being the hero in your own story.

Connect with Tony Whatley:

• Instagram:@365driven
• Facebook:365 Driven
  
• LinkedIn:Tony Whatley

Laurie Barkman is known as the “Business Transition Sherpa”, and in this episode, she dives into the terrain of building, valuing, and selling your business. Laurie brings her expertise to the table, sharing strategies from her book "The Business Transition Handbook" to help entrepreneurs mitigate risks and enhance their company's worth. Her experiences as a CEO provide a practical backdrop, stressing the importance of maintaining focus during major transitions and preparing for the rigor of due diligence and integration. Laurie also peels back the emotional layers owners face when parting with their business, emphasizing the need for a thoughtful exit plan for all parties involved.

Listen in as Laurie and Tony unpack the nuances of creating enterprise value, especially through strategic marketing. Reflecting on the evolution of retail in the digital age, this episode emphasizes the critical role of metrics such as Customer Acquisition Cost and Lifetime Value, retention, and churn rates. These indicators are not just buzzwords; they're vital to a company's financial narrative and can dramatically influence its market value. Whether you're a tech startup guru or a small business owner, this discussion offers actionable insights on harnessing data to build a more resilient and valuable business.

In this comprehensive discussion, Laurie and Tony also tackle the personal and pragmatic aspects of selling a business, from the initial readiness to the emotional aftermath. Laurie's tales of entrepreneurs post-sale highlight the transformational nature of these transactions. Don't miss out on these vital conversations that could shape the future of your business legacy.

Key highlights:

• Creating Enterprise Value Through Strategic Marketing

• Building Valuable and Sustainable Businesses

• Understanding Business Valuation Multiples

• Navigating the Business Sale Process

• Private Equity Buyouts and Acquisitions

• Legacy and Entrepreneurship Transition Strategy

Connect with Laurie Barkman:

• Website: thebusinesstransitionsherpa.com

• Instagram: @lauriebarkman

Connect with Tony Whatley:

• Instagram: @365driven

• Facebook: 365 Driven

• LinkedIn: Tony Whatley