365 Driven

What if the secret to business growth was staying true to your unique story and sharing it consistently? Tony’s guest today, Brian Hess, CEO and president of Pavement Group and founder of Top Contractor School, has proved it to be true. With over 630 podcast episodes churned out since 2019, Brian's dedication to consistency and authenticity has become a testament to the potential success that can be achieved.

In this episode, Brian dives into the role that content creation plays in business. Every successful business has a unique narrative to share, and content can be an efficient tool to attract customers, grow faster, and build valuable networks. You know we are all about authenticity here, and this episode is no different. Brian emphasizes the vitality of authenticity and the potential success that comes from consistent content creation.

Navigating the social media landscape can be tricky. There are benefits and drawbacks, and it's easy to get caught up comparing yourself to others. However, Brian and Tony have learned that the key is playing the long game. It's not about investing in shortcuts or buying followers; it's about authenticity, integrity, and serving others. This episode is full of insights that reaffirm the importance of persistence, commitment, and being genuine as pivotal ingredients for success. So tune in, take notes, and let's grow together.

Key highlights:

• The Power and Impact of Podcasting
• Content's Role in Successful Trades Business
• The Value of Consistent Content
• Integrity and Long-Term Success
• Authenticity in Building Relationships
  
  

Connect with Brian Hess:

• Website:thepavementgroup.com
• Instagram:@realbrianhess
• Facebook:Brian Hess
• Twitter:@realbrianhess
• LinkedIn:Brian Hess

Connect with Tony Whatley:

• Instagram:@365driven
• Facebook:365 Driven
• LinkedIn:Tony Whatley

Ever found yourself in debt and felt like there's no way out? Tony’s guest, Scott Oldford, who was once $1 million in debt, shares his inspiring journey of resilience and entrepreneurial spirit. He dives into his upcoming book, "Million in the Red," which offers hope and practical guidance for those finding themselves in debt and wanting out.

In this episode, Scott dissects failure, highlighting its transient nature and the invaluable role of a support system. He also opens up about the cycles of success and failure, and how they expose our true companions. Scott and Tony stress the dangers of complacency in success and the unpredictable role of luck in business. They share personal stories, emphasizing the importance of forming bonds with supportive and genuine individuals.

Scott also delves into the realm of investing and entrepreneurship, debunking the myth that higher revenues translate to success. Scott and Tony discuss the value of constructive criticism and the role of mentors, and how success and wealth can sometimes strain friendships. They encourage you to cultivate authentic relationships and distance yourself from pessimistic people. Tune in for a no-holds-barred conversation on entrepreneurship, resilience, and personal growth.

Key highlights:

• Scott’s Journey Through Debt and Resilience

• Overcoming Failure and Finding True Supporters

• Navigating Career Reinvention and Personal Growth

• Investing, Entrepreneurship, and Finding Fulfillment

• Importance of Honest Feedback

• Navigating Wealth and Friendship
  
  

Connect with Scott Oldford:

• Website: scottoldford.com

• Instagram: @scottoldford

• Get Scott’s free guide: The 21 Laws Of Scaling A Profitable Business

Connect with Tony Whatley:

• Instagram: @365driven

• Facebook: 365 Driven

• LinkedIn: Tony Whatley

Alan Belcher is a career fighter and a man with an impressive 10-fight winning streak. He has a very interesting backstory that began with a love for martial arts and kung fu movies as a child. You’ll hear about how a pivotal encounter with a bully during his middle school years sparked a fierce determination to become a formidable fighter. Alan shares his impressive record in various forms of martial arts and his business ventures beyond the fighting arena. This episode offers a wealth of insights into the mindset of a successful fighter and the business side of fighting.

You’ll hear about the mental and emotional aspects of combat sports from a seasoned fighter who has more than 60 fights under his belt. Alan shares how the pursuit of trophies and titles has cultivated his emotional intelligence and deepened his self-awareness. Tony and Alan talk about the significance of realism and understanding oneself and one's opponent in making the decision to win. The wisdom Alan has gained from fighting applies to various areas of life and business and can teach us a lot about success, failure, and getting back up when you’re knocked down.

Key highlights:

• Alan’s Path to Martial Arts and Fighting

• Emotional Control and Emotional Intelligence in Martial Arts

• Mental Aspect of Winning and Losing

• The Evolution of Mixed Martial Arts

• The Connection Between Athletics and Financial Success

Connect with Alan Belcher:

• Instagram: @alanbelcherofficial

Connect with Tony Whatley:

• Instagram: @365driven

• Facebook: 365 Driven

• LinkedIn: Tony Whatley

The countdown to year-end has begun! Tyler McBroom is back on the 365 Driven Podcast to discuss some killer tax strategies to maximize your year-end tax savings.

Are you leaving money on the table? Tyler McBroom is a CPA and tax strategist, and he explains the significance of precise bookkeeping and dives into the critical distinction between a tax preparer and a tax strategist - it's all about proactive advice and maximized savings. Tyler lends his expertise, sharing a plethora of tax-saving maneuvers that can be implemented before the year ends. From the benefits of prepaying for services, setting up retirement plans, to the little-known Augusta rule, this episode is full of tax wisdom, but Tyler breaks it down in an easy-to-understand way.

Tyler unravels the complex world of taxes by explaining deductions for business vehicles and real estate professionals. Tyler warns against the common pitfall of purchasing a vehicle solely for the tax deduction, stressing the importance of factoring in certain aspects. Real estate professionals, on the other hand, can harness the power of accelerated depreciation on qualified improvements for substantial savings.

Switching gears, Tyler dives into tax planning benefits for individuals and families. Did you know that even children and pets could be part of your tax-saving strategy? Tyler explores these unconventional (and completely legal) ideas along with more traditional ones like the standard deductions. Lastly, he delves into tax-free and investing strategies for small business owners. With an explanation on defined benefit plans, cash balance plans, profit sharing plans, and setting up a Roth IRA, this episode promises to offer a wealth of knowledge. So, don't miss the chance to keep more money before 2023 is over!

Key highlights:

• Tax Planning Strategies for Business Owners

• Understanding Tax Deductions for Vehicle Purchases

• Real Estate and Business Tax Strategies

• Tax Planning and Deductions for Children

• Tax-Free Accounts and Investing Strategies

Connect with Tyler McBroom:

• Get a FREE copy of Tyler’s book: Cash Flow and Grow

• Instagram: @tylermcbroom

Connect with Tony Whatley:

• Instagram: @365driven

• Facebook: 365 Driven

• LinkedIn: Tony Whatley

Unlock the potential of YouTube as a platform for your business with this insightful chat with Aleric Heck, founder of AdOutreach. Aleric takes you through his inspiring entrepreneurial journey, from his lemonade stand days, to successfully growing his YouTube channel, App Find, to over 577,000 subscribers. You will learn the secrets of YouTube ad campaigns, strategic targeting, and the importance of high-quality content in creating a powerful online presence.

Aleric’s expertise in monetizing YouTube content and his unique insights into YouTube's algorithm can be your key to long-term success. Aleric dissects the role of ads in generating revenue, explains the strategy of running ads for instant results, and explores the key aspects of organic growth for a channel. Aleric shares his invaluable tips on optimizing YouTube ads for maximum ROI, highlighting the importance of split testing, effective budgeting, and understanding the difference between in-stream and in-feed ads.

Don't miss the chance to learn from Aleric’s tips on creating effective YouTube strategies for success. He will guide you through the process of creating high-quality videos, harnessing YouTube's algorithm, and utilizing paid advertising to amplify your reach. To top it off, Aleric generously offers a free 19-page PDF guide to set up a winning YouTube ad campaign. So tune in and turbocharge your YouTube journey with the power of strategic ad campaigns and effective content creation.

Key highlights:

• YouTube's Potential for Monetization and Ads

• Maximizing YouTube Channel Growth Through Ads

• YouTube's Algorithm and Long-Term Growth

• YouTube Strategies for Success

• Optimizing YouTube Ads and Calculating ROI

• YouTube Ad Strategies for Maximizing Engagement

Connect with Aleric Heck:

• Website: aleric.com | adoutreach.com

• Get Aleric’s Free 19-page YouTube Ad Strategy Guide: adoutreach.com/gift

Connect with Tony Whatley:

• Instagram: @365driven

• Facebook: 365 Driven

• LinkedIn: Tony Whatley

In this episode, host Tony Whatley gets you caught up to speed with technology, and unveils the latest news on OpenAI and ChatGPT. There have been several amazing updates in the last few weeks, and these latest ones will certainly disrupt some industries.

Connect with Tony at

https://365driven.com

https://instagram.com/365driven

https://www.facebook.com/tony.whatley.1

Ever found yourself staring at the steep path ahead, unsure of making that uphill climb? What if you knew the view from the top was worth the struggle? Tune in to this solo episode as Tony shares his experiences in Europe, the uphill climbs to magnificent castles, and draws parallels with the journey to success. As he takes you through his travels across countries and cultures, you'll also discover how to explore the world without breaking the bank.

Drawing parallels between the uphill climb to the castles and cathedrals in Europe and our journey to success, Tony explains why anything worth having is always uphill. It's about putting in the effort, even when the path is clearly laid out. It's about not shying away from hard work and understanding that success doesn't come easy. If you're struggling, feeling stuck, or unsure of your next step, this episode is for you. As Tony shares his experiences and thoughts on life and success, you'll be inspired to take that next step, no matter how small, toward your goal.

Connect with Tony Whatley:
Instagram: @365driven

Facebook: 365 Driven

LinkedIn: Tony Whatley

Ken Eslick is a seasoned entrepreneur and a leadership expert in the recruiting industry. In this episode, Ken shares his remarkable journey from a kid with a knack for leadership to a professional recruiting leader. His experiences range from an epiphany in a Carl's Jr. parking lot that led him to the military, to 14 years in the corporate world, and ultimately a decade in recruiting. Ken candidly discusses his personal struggles as well as his distaste for corporate red tape.

Ken also shares his experiences in the military and how they shaped him into the leader he is today. Ken and Tony talk about the lessons learned from basic training, the importance of military values, and why we shouldn't dismiss the corporate world's merits. Then, Tony and Ken share how they utilized their corporate experience in their own businesses. They stress the importance of organizational charts, balance sheets, communication strategies, and the value of "shamelessly stealing" best practices from large corporations to ensure success in small businesses.

The discussion further explores two models for recruiting professionals - retained and contingent, the concept of leadership, and how it creates an environment for people to perform at their highest level. Listen in as they discuss the importance of not paying in advance for anticipated results and the necessity of personal growth, a thirst for knowledge, and an openness to change. Don't miss when they cover the power of a growth mindset and the importance of taking action to overcome fear.

Key highlights:

• Leadership and Recruiting for Success
• From Desperation to the Army
• Corporate Experience in Small Business
• Leadership and Developing Potential
• Belief in Self and Growth Mindset
• Taking Action and Overcoming Fear

Connect with Ken Eslick:

• Website:theleaderslab.co
• LinkedIn:Ken Eslick
• Instagram:@kenjeslick

Connect with Tony Whatley:

• Instagram:@365driven
• Facebook:365 Driven
• LinkedIn:Tony Whatley

What if the spark of a lifelong passion could ignite the journey of your dreams, guiding you to a career you never envisioned? Today’s guest is here to inspire you to take big risks and follow your passion. Steven Rupp is the Technical Editor for Motor Trend Group (motortrendgroup.com), which includes magazine brands such as Hot Rod and Automobile Magazine, and TV shows such as Top Gear America and Road Kill.

Swapping corporate confines for the open road, Steven pursued his love for cars and carved a unique path in automotive journalism. With over 20 years experience as an automotive journalist, photographer, and car builder, Steven brings keen insights about pivoting careers, creative work and marketing, and doing what you are passionate about.

Steven talks about the power of networking and how it steered him towards success. He also shares about the challenges of creating a balanced magazine like Super Chevy, highlighting the importance of continuous improvement, mentorship, and the art of listening more than note-taking. Steven offers insightful perspectives on the popular EV trend, sharing why converting your classic car to an EV may not always be the best financial decision.

Steven also confronts the reality of businesses that fall victim to ego-driven decisions and discusses the importance of keeping your audience's needs at the forefront. He explains the value of understanding your customer base to effectively market your product or service. Tune in for invaluable insights, lessons, and stories.

Key highlights:

• Taking Risks and Pursuing Passion
• The Importance of Building a Network
• The Importance of Adaptation in Business
• Marketing to the Right Customers
• The Importance of Taking Risks

Connect with Steven Rupp:

• Website:motortrendgroup.com

Connect with Tony Whatley:

• Instagram:@365driven
• Facebook:365 Driven
• LinkedIn:Tony Whatley

We're cracking open the playbook to success with Josh Kosnick, founder of Kairos Coaching and Consulting, as we discuss how to lead and coach with integrity. Josh shares his rollercoaster ride from the world of finance and wealth management to the field of business coaching, giving us a front-row seat to his encounters with corporate nepotism and the silver lining he discovered by tweaking his business model amidst the COVID storm.

This episode pushes the boundaries as we challenge the credibility of self-declared coaches who've never been in the trenches themselves. We take on the influencer marketing phenomenon, and stress the significance of organic and authentic content. Josh opens up about his decision to sell his companies, and how he redirected his focus towards recruiting and developing people.

We share our top tips to becoming an effective coach, from selecting your tech stack to identifying and bridging skill gaps. We underline the need for entrepreneurs to step out of their comfort zones on social media and invest in public speaking skills. This is a conversation all about enhancing your business, your life, and your bottom line in finances, so tune in for more!

Key highlights:

• Coaching and Influencers in Business

• Leadership and Avoiding Narcissism

• Tips for Becoming a Coach

• Credibility and Authenticity in Business

• Importance of Being Uncomfortable on Social Media

• The Importance of Public Speaking Skills

• Opportunities for Business Growth and Support
  
  

Connect with Josh Kosnick:

• Website: joshkosnick.com

• Instagram: @joshkosnick

• Podcast: Spartan Leadership

Connect with Tony Whatley:

• Instagram: @365driven

• Facebook: 365 Driven

• LinkedIn: Tony Whatley