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Content Performance Culture
by Christoph Trappe40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/
Copyright: Christoph Trappe
Episodes
23 - Mobile and other final content thoughts
10m · Published
Mobile content creation has gotten easier and here are some tips on how to create content quicker from your mobile devices. On the flipside mobile usability needs to work for our consumers. We are addressing both of these in this episode. --- Send in a voice message: https://anchor.fm/content-perf/message
22 - How to be audience first
18m · Published
In this chapter from my book I talk about how to be audience first in all of your campaigns to drive long-term results. The book can be found here: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message
21 - The importance of going into the weeds for leaders
11m · Published
In this chapter from the Content Performance Culture book I talk about the importance of diving into tasks and rolling up your sleeves. Even for leaders. At least from time to time. Here are my tips and stories on why that’s important. --- Send in a voice message: https://anchor.fm/content-perf/message
20 - How to not get in a rut (Content Performance Culture)
12m · Published
Getting into a rut in a content performance culture or just any marketing culture is so easy to do. Let’s talk about how to notice that you have gotten into a rut and how to get out of it to drive performance. --- Send in a voice message: https://anchor.fm/content-perf/message
19 - How to keep up with all this content
11m · Published
For executives, team leaders and team members it can be hard to keep up on all the content that’s being produced. In this episode I’m talking about my favorite tools on how to accomplish the task. Find the book here: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message
18 - Content Performance Culture: How to handle corrections
13m · Published
This chapter of my new content marketing book talks about how to handle corrections to mistakes in web content. Don’t forget you can also get the book here: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message
17 - Content Performance Culture: SEO
19m · Published
This episode talks about how to build on accidental SEO success, how long it actually takes to rank for a term, how social media and podcasts play into search and voice search. Find the book for more here: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message
16 - Content Performance Culture: Using automation
14m · Published
In this chapter from the Content Performance Culture book I talk about how to learn automation, what are the most common ways marketers can use automation and how to learn the tools that matter.. The book: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message
15 - Content Performance Culture: Avoiding duplicate content
10m · Published
In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message
14 - Content Performance Culture: The tools I use to cover just about all stories
10m · Published
What tools to use is often an interesting debate among content creators. In this episode I share how I spend the least amount of money to get the most out of my equipment. From my book: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message
Content Performance Culture has 26 episodes in total of non- explicit content. Total playtime is 5:44:31. The language of the podcast is English. This podcast has been added on August 2nd 2022. It might contain more episodes than the ones shown here. It was last updated on March 20th, 2024 17:14.
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