Reel Talk: The Customer Insights Show

Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights. 
Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how leaders can ensure insights teams stay connected and drive the best possible results together. 
Join us and grab a copy of Ryan's book "Connectable" here: https://lnkd.in/gfDxBMAt

Read next:

From the start: The Essential Guide to Building a Market Research Team https://site.voxpopme.com/building-a-market-research-team/

Unlocking Consumer Insight Trends: Analysis and Making Sense of It https://site.voxpopme.com/consumer-insight-trends/

Revolutionize Your Brand for More Customer Centricity with Centralized Data https://site.voxpopme.com/centralized-data/

Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.” 
Let’s find out what is a customer-led strategy and how you implement it.
Grab a copy of the book here: https://amzn.to/3NElC4w

Related content:

What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/

How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/

How to develop continuous discovery habits https://site.voxpopme.com/how-to-develop-continuous-discovery-habits/

Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights? 
To dive into that topic, I'm joined by Karen Kraft, associate director of consumer insights and analytics at Johnsonville.
Join us for this episode of our market research podcast "Reel Talk: The Customer Insights Show."

Connect with Karen here: https://www.linkedin.com/in/karen-kraft-5b038610/

Other content mentioned:

What’s new product innovation and how does it happen?

How to run advertising testing for better campaigns

The importance of genuine relationships to understand customers

We discussed the empathy gap before on “Reel Talk.” And it’s good to know that empathy can be in short supply, but how do we close the gap and become an empathetic researcher?
To discuss that topic, we are joined by Reggie Murphy, senior director, UX research at Zendesk, who has been an empathetic researcher for two decades.

Human Connection: Why Customer Empathy Matters

Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset. 
Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind in her work. 
Let’s talk about that on this live episode of the market research podcast "Reel Talk: The Customer Insights Show."

Connect with Diane: https://www.linkedin.com/in/dianehaluszka/

Read next:

Creating Loyalty with a Customer-Centric Mindset

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Consumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its customer.
How the company trims those insights to make decisions is something we’ll get the down low on from Monica Aguilo, who leads consumer insights, strategy, and social impact at MANSCAPED.

How Voxpopme power users get the most out of this qualitative research software

Create Products Customers Crave: Design Thinking 101

What business growth strategies are best for my business?

--- Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-show/message

Who doesn’t want customer loyalty? Of course, we all want customers to love our products, stay with us, and be positive brand promoters. This episode discusses how the right market research strategies and teams can help drive loyalty. 
Jenn Mancusi is joined by Greg Ambrose, a Toronto-based strategy, loyalty, and research professional, to discuss the topic.
Join us. Connect with Greg here: https://www.linkedin.com/in/gregambrosecpx/

More relevant content you don't want to miss:

Make the right business decisions with actionable insights

Presenting data in research in a way that makes sense

Why your mom is not going to give you actionable insights

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All products must evolve, and brands can stay ahead of the curve by creating useful product roadmaps based on customer insights. 
But what are the best practices for doing that, and how can companies use insights to make the right decisions? To discuss the topic, Jennifer Mancusi is joined by Steven Snell, Principal Survey Methodologist at Goldman Sach.
Join us and connect with Steven here: https://www.linkedin.com/in/steven-snell/

More market research content:

Master the Art of Proper Data Quality in Research

Guaranteed Customer Connection: 17 ways to understand your customer

Explore customer understanding through online research communities

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Data quality issues distract us from truly understanding what matters - our customers. So the data quality problem is worth fixing. 
To discuss that topic, Jennifer Mancusi (Vogel) is joined by Vignesh Krishnan, CEO of Research Defender.
Join us and check out Research Defender here: https://lnkd.in/gxBeTFji

"Reel Talk" is presented by Voxpopme, the leader in conversational insights. Learn more here: http://voxpopme.com

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Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX

Finding the right participants for your quant and qual studies

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The research industry certainly has evolved and continues to evolve. So does consumer behavior, and one way to stay connected to the consumer is to use advanced research methods.

To discuss this topic, Jennifer Mancusi is joined by Laura Eddy, VP of Research and Insights at Realtor.com, who has led teams to implement advanced research methods.

Join us and for more insights content and to learn about conversational insights visit http://voxpopme.com

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