Dan Ashendorf Internet Marketing Savvy

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Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.

First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold: 

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.” 

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

Does SEO really increase sales?
Yes, the right SEO strategy can boost your conversion rate and increase sales if it's implemented strategically. Using a good SEO strategy will help you reach potential customers, bring the right users to your website, and streamline the sales process.

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The dream of becoming an entrepreneur is extremely common. Putting the plan in action requires many things, most importantly -  a really great idea.

While this is a noble dream, for many, it is just a dream that will never be a reality.

The good news is anyone can be an entrepreneur - from millennials to baby boomers— if they’re willing to put in the work. 

Becoming an entrepreneur will give you more flexibility, more freedom, more joy, more recognition, more meaning and hopefully on the long run, more money.

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People want the Christmas spirit without the hassle of putting up their own lights. That’s where a Christmas light business come in.

 Christmas light business  can be a very profitable business, and even an enjoyable one.

 There is a ton of money to be made in this industry. You are providing an essential service that people will use year after year.

Like Tim, who started a Christmas lighting Company and now produces a million dollars in revenue annually and continues to grow each year.. 

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What is Google in simple words?

Google is a popular internet search engine. It scans the Web to find Web pages that are relevant to the words you have typed in the search box.
People are searching for businesses like yours on Google.

Turn those searchers into your customers by personalizing your Business Profile on Google with photos, offers, events, and by responding to reviews and messages, all with your Google My Business account (google.com/business).

Google My Business can be very beneficial for businesses that want to increase their visibility and reach more customers. It is a great platform for businesses to showcase their products and services, as well as for customers to learn more about them.

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In order to keep your business running, you have to continually generate leads. And by leads, we mean people who are actually interested in your products and services.

Lead generation is the initiation of consumer interest or inquiry into the products or services of a business. A lead is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.

3 Top Selling Methods / Principles to Make Money

1. Building your audience - we have to know who would relate to us as    people. 

2. Step in to the engagement - with the help of the Social media it is much easier today to engage with people.
   -  Engage and listen.
         
3. Make an Offer 

Lead generation is one of the most overlooked skillsets you can have as a sales and business development person.

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One of the most common question about Podcasting:
How to grow your audience?
- The people you need to attract are the people that don't know you and the people not part of your circle.

What's does podcast mean?
The term Podcast is actually a portmanteau of iPod and Broadcast. Podcasting started as mostly an independent way for individuals to get their message out there and build a community of people with similar interests.

Podcasts are hardly new, but emerging platforms and easy-to-use tools mean they’re quickly becoming an increasingly popular way to consume content. Many creators are starting podcasts to share educational information and give a behind-the-scenes look at what it’s like to run their business.

Podcasts can not only be a great way to build your content, they can also be a good source of revenue.
By leveraging business podcasting, you will instantly establish a community of listeners who tune in to hear you discuss various topics. As time goes on, your audience will share your content with their friends and family, allowing you to exponentially grow the reach that your podcasts have.

Getting people interested in what you have to say comes with a large number of benefits. By capturing the attention of your audience through your podcasts.

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Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.
Keypoints on the video
Process of Making money
- Strategy
    It really starts with understanding what we are working with? what's our goal? What kind of budget do we have? and reverse engineering that back to come up with the best strategy.
   Because anything can be profitably regardless of the budget or profit margins or whatever you have.
- Content Marketing - start with Facebook and Instagram - their ability and targeting features are still good.
  Tiktok - there's a lot of opportunity especially from an organic perspective.
   Youtube still has a lot of opportunity for any business.

** The more that somebody sees your brand, the more places they see it, the more often they see it the more likely they are to start to trust it, build a relationship with it. Look at it as credible and as an authority in the industry and then ultimately want to do business with it.
- Budget 
   People  just want to interact and engage and feel like it's authentic. As if they are just listening to you, talking to them directly one on one.
  By having a smartphone, just shooting a quick video and posting it, and then going posting it somewhere else, and even if  you can put hashtags on there that allow you to get into something or group of people that follow those hashtags and doing that consistently without spending  on ads you will see growth.

Building a community takes time, strategy and a whole lot of heart and hard work. It means showing up and delivering content that’s less about you and more about others.
In the last decade or so, online communities have emerged as a place for people to connect around a variety of topics, no matter where they are in the world.
Building your online brand is hard without a strong community. There are many ways to grow your community. You can grow slowly or you can start growing your online community fast. 

Keypoints on the video:
1. Niche - find something that you're doing anyway, something that you are passionate about that really resonate into your life
2. There is no excuses
3. The power of live. You jumped on live, and that create a connection.

The key to building a successful community is to create a space that's fun and engaging where people feel a sense of belonging.

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Selling online involves more than setting up a website and uploading product images. To be successful, you need passion, expertise and marketing skills.

The internet is huge, and selling online means that your competition can be global in scope. One of the key ways to build a solid ecommerce strategy is finding a niche where you are competing with relatively few businesses.

The main advantage of online selling is you can sell to consumers anywhere, anytime. It doesn't matter if they're sitting at home on the couch, on their lunch break at work, or even using your app in a physical store they can complete a purchase online.

When it comes to social media, few platforms have the reach of Facebook. Even if  there is a rise of trendier social apps, Facebook users still easily outnumber users of other platforms, meaning that no matter what business you’re in, chances are there’s a lot of potential customers on Facebook.

Selling on Facebook Marketplace is easy to do, and can help you make more money. 

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What Is User-Generated Content 

User-generated content is basically content created for or about a brand by anyone other than the brand itself. These content creators can be consumers, internal employees, contractors, vendors or anyone familiar with the brand. User-generated content is changing the way people create and consume content, and brands can either fight the shift — or embrace it.
How Can It Help Your Business?
 UGC content is a tool that brands use in social media marketing to grow. Content Creators on TikTok, Instagram, and really any social media marketing platform can get in on user generated content creation!

UGC can be anything from photos to a product review. We all know it's the best type of content, because it has an authenticity about it that is hard to replicate. It's coming straight from your customers. 

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Social audio is the new way to use social media for your business. It's an exciting opportunity to create content that can be used on all of your social channels, and ultimately boost the reach of your business. 

Social audio is a subclass of social media that designates social media platforms that use audio as their primary channel of communication. This can include text messages, podcasts, tools for recording and editing audio in addition to virtual audio rooms.

Club House App is regarded as the first social audio app. Where, it's main focus is only on audio based content. 
Clubhouse creates a place where people can meet up to host, listen to, and in some cases, join conversations within the app's community. When a user opens the app, he/she will be presented with a list of rooms, as well as a list showing who is in each room.

The concept is fairly straightforward, but the dynamics of each room varies wildly depending on who is in control and how many people are listening. Rooms can have just a couple of people or a few thousand, and can last a few minutes or several hours. 

Everything is live — conversations aren’t saved or viewable after the fact — and people are free to jump from room to room.

"Visibility leads to Credibility. Credibility leads to Profitability."