Dan Ashendorf Internet Marketing Savvy

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Social media is a great way to express your feelings, knowledge, and experience. It is also a great source of traffic generation if you use social media effectively.

Many marketers have claimed that social media help them to achieve their respective targets within less time.
The social web is huge, from Facebook to Pinterest, when you combine them all, it's over billions of eyeballs per year. 

How often should I post content? In general, posting more should drive you more traffic. It's important to only post high-quality content and not mediocre content.  If you can produce five amazing pieces of high-quality content a week, then do five. If you can only 10 a month, then only do 10 a month, but limit your number based on the quality of the content that you're producing. 

Keypoints on the video:
"If you have a successful business but you are not telling people on social media, you are dead".

Share from a business page to your personal page.
Share the stories
Build relationships and tell stories

Facebook term and conditions- you cannot sell anything on your personal page. 
Post your things to a business page and then share it to your personal page and link back to the business page.

1. Stop doubting yourself
2. If you are worried that no ones gonna comment on the post or comment. Use stories on Instagram and Facebook

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The Story Funnel is to build a growth flywheel that aligns your entire brand behind a story that not only works but also is scalable. It help business owners tell inspiring Stories, and share your stories in a powerful and heartfelt way that grows your community and impact.

Keypoints on this video:

Your PRESENCE Affects
Your PROSPERITY  

Real + raw Talk for Experienced...
- Entrepreneurs
- Coaches
- Therapists
- Speakers
- Consultants 

2 Basic Laws of Marketing

People must know you exist.

They must believe you. 

The 1 resource we all have but
few of us use:
our voices. 

Speechless in Brooklyn,
1963  

Finding My Voice
So That You Can
Find Yours Too.

Giving Voice to 
Your Story.   

2 Cornerstones of Success.

1. Communication
2. Self-Confidence 

Myth #1
There's too much 
online noise.

I feel like I'm 
shouting into
a void + abyss.

I feel invisible. 

Getting Real:

When you have a deep
conviction that you are
valued and you have VALUE,
you show up unabshedly in
the marketplace.

You don't feel worthy
enough to share your story
(or you don't even think you
HAVE a story).  

Myth #2

It's definitely the funnel.
I think.

I need different lead magnets.
content, rebranding + offers. 

Getting Real.

YOU are the only lead magnet
you'll ever need.

Look in the mirror.

YOU are the message! 

Myth #3.

People must "Know, Like + Trust" me
before they buy. (13)

Getting Real:

Yes, and first...

YOU must know, like + trust
YOURSELF - on a deeper level. 

The Believability Factor

2 Basic Laws of Marketing.

People must know you exist.

They must believe you. 

The BIG Question is...

Do YOU

Believe YOU?? 

Dig in and do something different.

Be willing to reprogram your subconscious mind
so that you have new habits + routines that
bring the success you're dreaming of. 

The 5-Step Story Funnel System
1. Transform your mindset w/ The Believability Factor -NLP (inside job)
2. Pour into your story - Craft short + long introductions
3. Use  Strategic Curiosity - Market Research; Deep Listening
4. Feel self-assured using Know + Go (online + media) - CTA
5. Stand out with more online visibility; self promotion 

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Challenges - basically are 5 or 7 days  transformational experience that you can create for a lead.
It's something small. You're usually solving what we call a small P problem versus a large P problem. Solve something small that helps those people get on the journey\
to whatever they're trying to achieve.

In the 5 day challenge we are creating some mindset shifts, creating some opportunity for some wins, and then levereging that challenge to make an offer.
Always starting from whatever the offer is at the backend, and developing the challenge to revolve around that, because usually what will happen is that 5 or 7 day cahllenge, by the end
of it you are making an offer into your program, product or service. 

Challenges are:
- amazing lead generation vehicles. if you're a coach, a course creator, any of those can use challenges to get, create interaction and then sell.

- The reason we use challenges and why they're so popular is because they create a ton of interaction. 
 - A challenge showcases the host as a leader in their space. It shows people how they're good at coaching or how they're really good at transformational aspects or they're really good at showing  people how to get from A to B to C.
It allows to build trust in a very short amount of time and shortened the time to the sale. 
 - On a Challenge, we can get People, lets just say 100 people register, you can pretty much think that about 25 to 45% of all registrants will show up live for your trainings, which means you have more of an available audience to convert.

- You can use Challenge prior to a real launch, like a course launch or a product launch. So that you can creating that interaction that can sell later.

- Through a  Challenge, you're going to be more engaged, more trusting, more loyal than they will be through just a freebie sort of lead magnet.

How to drive traffic through Challenges
1. Use OPA - other people's audiences, this is where you can reach out to your network of people, you can post in the group if that was allowed. You would reward people for the opportunity for them to promote on your behalf.
2. If you have an established audience, then you could promote organically using lives streams, posts, social media, and promoting to your current list
3. You could also look at using some paid traffic. If you are going to use paid traffic  that you have a reference audience that you could put that towards or that you've worked on some of your audience building before.
**Challenges are not great vehicles for brand spanking new people who have no list.
If you have ZERO list, create a leas magnet like the checklist and then get yourself on podcasts.
Use OPA to start generating your own list or invest in doing something like a summit which will utilize and leverage 20 to 30 other people's lists quickly to create list injection.
And then do the challenge after the summit to create that sort of injection.

** Podcasting, Virtual Summits

Ways/ Steps to run a challenge:

1.Find something within your niche that lend itself to having a quick win. We need to find something that people can actually have wins.
2. Breaking the steps to get those quick wins int 5 or 6 mini steps.
3. Deliver daily training of their duration.

Where are the trainings delivered?
-Live is better, you are going to have more interactions. (facebook groups,  etc,)
 **When you do a challenge, you're never doing it just once.

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List building plays a significant role in the network marketing business. It becomes difficult for many people, especially those who are introvert or don't have substantial contact.

Learning how to grow your email list is one of the best things you can do for your business. But knowing where to start when using email list building strategies can be hard.

An e-mail list can be really helpful. When you have a list you can continually sell to them, bring them back to your website, market products efficiently but the real problem isn't that you don't know that an e-mail list is valuable because everyone knows that the money is in the list and they're talking about an e-mail list.

Growing an email list has had a massive impact on our business. If you're here, you likely already know just how powerful it can be - especially in an era where it’s becoming increasingly difficult to reach your subscribers organically on platforms like YouTube, Facebook and Instagram!

If you build your email list the right way, by creating high quality content and following up with not just promotions but huge value, you will create a highly profitable email list of true fans!

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Amazon.com is a vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com's millions of customers.

Keywords and categories are one of the most important tools for ranking your book and getting sales on the Amazon store. Categories shelve your book under specific sub-genres, which can help you become an Amazon Bestseller, and keywords help your book show up in relevant search results. Both are crucial for your book's visibility. 

For authors who don’t have a famous name or giant fan following, it's extremely important that your book can be found naturally on Amazon by the right customers. 

To do this we need to ensure we are targeting the right words, get Amazon’s attention so that they’ll list our book and finally, convince them that our book should show up first over others in the market.  

Doing this correctly will not only get your book in front of more customers, but it will also help you to sell more books on a consistent basis.  

Keypoint on this video:

Way/ strategies on driving traffic to your page:

1. Identifying your keywords
2. Optimizing your meta data
3. Having social proof
4.  lots of reviews on your page
5. making sure that the Amazon bots,  the Amazon algorithm will favor your book.

The Amazon will do the heavy lifting of marketing the book for you.
Identify what they  are putting on the search bar when they looks for books in Amazon.
Write books that can make impact and people are looking for transformation. 
When putting it to Amazon, you need to find a way to match your topic in terms of the keyword research.

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Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. 
Copywriters are tasked with writing clear and concise copy for ads, marketing materials, and websites, for virtually any audience and any industry.

Keypoints on this video:

10 Rules/ Steps in Copywriting
1. There is no correlation between the time it takes and the quality
2. The faster you write the better you write.
3. Don't write and edit at the same time.
4. Getting the product out faster
5. Copy and assemble.
6. Writing time must be managed.
7. Swipe like a pro. 
8. Recycle like crazy.
9. Stop rewriting.
10. The only way to know is done.

The reality is that copywriters are in high demand. Businesses and entrepreneurs of all kinds seek out freelance copywriters to help them create copy to help their businesses attract new clients and sell their products to them. Copywriting is a skill needed by all businesses, and if you can do it well people will pay you quite a bit of money to do it for them. 

Automating your business is NOT the same as "putting your business on autopilot" BUT, by using  automation and organizing  business correctly we may be able to grow fast and identify what parts of the business could benefit from  automation. 

There are so many ways and tools you can use when automating your business but if you don't understand the fundamental principles of automating your business, you will fall short.

Automating your business is what gives you freedom and relief in your life. When you have an army of robots working on your behalf 24/7, you can do more of what you love and put your energy where you want it.

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Whether it's to give an outcome or a score, quizzes can be an indispensable tool in your marketing arsenal.

A single quiz can quickly become a lead-generation machine. It can help you learn more about your audience, generate quality leads, and boost your sales. It can also boost the awareness of your brand and drive more customers to your door.

Perhaps the most effective reason to utilize lead generation quizzes is because they have the ability to bring in traffic organically. When quizzes are made well, they have the potential of being shared by previous quiz participants within their social networks. This can lead to organic traffic to not only your lead generation quiz but to your website or brand altogether.

Marketing has changed and looks way different today than it did before the internet and social media took over. Inbound content marketing is all around us via the blogs, podcasts, videos, etc. that we consume on a daily basis. 

Content marketing is the process of creating and distributing content to attract and retain customers.

You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job is to lead people towards a profitable action.

 

 

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Whether it's to give an outcome or a score, quizzes can be an indispensable tool in your marketing arsenal.

A single quiz can quickly become a lead-generation machine. It can help you learn more about your audience, generate quality leads, and boost your sales. It can also boost the awareness of your brand and drive more customers to your door.

Perhaps the most effective reason to utilize lead generation quizzes is because they have the ability to bring in traffic organically. When quizzes are made well, they have the potential of being shared by previous quiz participants within their social networks. This can lead to organic traffic to not only your lead generation quiz but to your website or brand altogether.

Marketing has changed and looks way different today than it did before the internet and social media took over. Inbound content marketing is all around us via the blogs, podcasts, videos, etc. that we consume on a daily basis. 

Content marketing is the process of creating and distributing content to attract and retain customers.

You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job is to lead people towards a profitable action.

 

 

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What Does Facebook Timeline Mean?
Facebook Timeline is a social media feature introduced by Facebook in September 2011 and rolled out to all users in February 2012. Timeline combines a user's Facebook Wall and Profile into one page, creating a more visually holistic profile. It includes reverse-chronological details, by year, of a user's Facebook history with key life points, including birthdays, weddings and other major events.

Keypoints on the video:

1. Get Leads
2. Build trust (nurturing) -Keep showing up - repeated exposure is important.
We do this thru content - stories, educating about product
3. Buildinng relatioship - starting conversation, finding their pain point
4. Schedule appointments

don't think about the sale- but to understand and connect

Connection - "heart to heart, not head to head"

Dream clients- 
1. should have a problem you can solve
2. Want to solve it
3 Have the funds to join the programme

Join "paid Facebook groups" (look for the movers and shakers and join their groups - even if you need to make a purchase) - don't sell there, instead network - they will see your content on your timeline and will reach out to you

Post in the group - inspire, uplift - tell stories of your transformation - people love stories
Stories - good vs bad, overcome obstacles
always thank / give credit to admin

on FB Timeline - written content - clients success, my success, personal behind the scenes, stories

Try to make the content as "attractive" as possible - goal is to get 50-60, 100+ likes as a minimum

Posts often, we need to be infront of people, people start seeing you as authority