Dan Ashendorf Internet Marketing Savvy

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Promoting your podcast is the best way to grow your audience and attract more loyal listeners. Plus, you can turn your podcast into a valuable resource to grow your business with the right promotion strategies.

Evans Putman is going on his 20th year in the online space as an
entrepreneur. He is a coach, consultant and best-selling author who helps entrepreneurs with big, positive missions monetize their messages and build profitable, scalable businesses that change lives.

** Key points on this video:
Podcasting

1. Finding your super-power
share origin story, what you know about
who can you serve?
authenticity

2. How to attract people?
Niche down - geography and the actual niche
get on other people's shows!
list top 15 - 25 in same space with podcast. look in apple and spotify - make sure they accept guests - look for min of rating (50) - apple will direct you to similar podcasts

Realestate rockstars -
don't do - be too pushy, interrupting during podcast, transaction instead of relationship
Do - sell your own products, treat podcast as a sales funnel, lots of value for the opt-in (eg, entire membership site) - should be results driven so they trust you... 78% opt-in rate on the podcast landing page
75K monthly listeners (grew to 150K) - created funnel into higher ticket programme
email opt-in was 46% (telling peeps about new content, etc) - so they were trained to open emails
went from zero to half million, and then sold podcast

Podcast sales machine Live - 4 hrs
1. figure out ideal client, niche
2. what kind of content
3. how to get the leads and sales ( move people to the sale without being pushy)
4. Audience attractor formula - how to grow

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LinkedIn is the largest social network for working professionals. If you are new to LinkedIn or unfamiliar with how to optimize your LinkedIn profile, then tune in to this quick LinkedIn tutorial for beginners.

What is LinkedIn and how it works?
LinkedIn enables you to network with people and professional organizations in your industry. You can invite anyone to connect (and accept their invitations to connect with you). LinkedIn saves the connections that you make to a list called My Network.

Making a great Linkedin profile is key to stand out and connect to the right people. You need a great LinkedIn profile that draws attention, says the right things, and helps you really connect.

Key points on this video:
1. Profile set up-
- Know what you do, trust what you do
- phone number
- banner explains exactly what you do
- Looks professional
- 2x separate pics
- Branding, curiosity

The about me section - don't talk about you - but about what you do for others (What's in it for me")
case study - after 8 months 20k profit PCM!

2. Outreach
- connecting with people
90 day goals - 90% of the time you'll hit them (apply pressure!)
"The 12 week year"
shut everything down and just reach out to people, can be done 1.5 hrs a day
connect 15 mins
messaging 30 mins
content 5 mins
10 mins notifications
Mon - Friday

*in 15 mins can send 300 connection requests - but be careful not to get into LINKEDIN jail!
*newbie - 20-30 a day connection requests - with the "secret sauce" - you might get 5 connections
*Important - be curious about the person you're prospecting, and ask open ended questions
- Check out QBQ book by John G. Miller

3. Invite to 1-2-1 chat - to go from online to offline
always ask for permission.. go after micro yes

LinkedIn is 277% more effective than FB and Twitter for leads.. and the average salary is $107K pa

Show up powerfully with authority - show you know your stuff!

"Leadership" in your chosen niche, always level up

https://go.oncehub.com/CatherineAnnCl...
https://getclientswithlinkedin.com/

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UNLEASH
#UNLEASHCON
UNLEASHCON.com
UnleashCon gives you the opportunity not just to grow your business, but to discover the secret to unlocking more time and freedom for yourself and your loved ones.
Ready to learn the best strategies to grow your business
Willing to use technological innovations to accelerate your productivity
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.

UNLEASH means -
7-8 hours, 5 people circa 1 hr each

United front - get a group of people (4-5 people), brainstorm, what's each person's strength - eg social media, marketing
people who complement
- marketing
- software development
- design
- sales copy

Network - productivity

Leverage - connections, contacts, and each person's strength

Edefication - every partner should be telling their network about the project
tagging, hashtags, keep the conversation going - 87% close rate
$250K in 3 Months!

Accountability - everyone's gotta do the work, including mail their lists!

Systematization - eg one person sends the thank you follow up
these people will reach out to you next week

Help - be helpful, value add, people buy when they are ready

Get people to bring a friend

live on zoom

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What PR agency means?
A public relations firm is a professional services organization, generally hired to conceive, produce and manage un-paid messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions.

Have you ever wondered how to get more exposure for your small business or brand? Being mentioned in a big publication or top networks can give your business a huge boost. But there are ways you can get your brand featured without paying a PR agency.

You might not consider yourself a writer, a speaker, an authority but you can have an event, guest blog or post, go on a podcast, get featured in a magazine or paper, and so much more and reap the benefits of your public relations efforts.

Keypoints on this video:

PR or a show string

- LinkedIn - Sales navigator -send InMails to journalists

PR companies
$5k per monthly they charge

Make your story newsworthy, be vulnerable, honest - most importantly interesting!!
eg Business Insider, Buzz Feed - write to them, arrange a call, feed them info

I noticed that you wrote about X, and I thought your readers will enjoy Y
everytime you get featured - use that in your signature / website

Go to your Local newspaper - and then use that in your signatures

scalex.ai - it can do specific search on people's profile.

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What Is HubSpot? HubSpot is a leading contact relationship management (CRM), marketing, sales, and customer service software company with a simple mission: to help companies grow better.
In terms of the extensive features HubSpot provides, they go beyond CRM related activities and allow you to engage in email marketing, task management, ad campaign management as well as allowing users to create landing pages, forms and scheduling pages.

The Benefits of Using HubSpot CRM Software:
- It is Free and Easy to Use. There are many tools online that claim to be free, but they are very limited in functionality until you pay for them.
HubSpot is really easy to use
It now features a simple layout which makes it even easier to navigate to all of the different powerful tools on offer. The changes in the design has actually led to an increase in conversion rates and it's really effective to navigate through HubSpot.

- Social Media Integration.
- Website Integration.
- Track Communications.
- Customization and Real-Time Updates.

Not all customer relationship management systems are built equally. The HubSpot CRM makes it easy for sales professionals to maintain relationships with prospects while managing their funnel.

Learn in Minutes, Not Months
Get a tool that adapts to your process, won't slow down sales, and doesn't need IT. HubSpot's Free CRM is easy to learn and a breeze to customize, so you can focus on selling instead of learning a tool.

Automate the Boring Stuff
Say goodbye to the tedious logging and manual data entry. HubSpot CRM automates the tasks you hate and connects with the tools you already use, so staying organized is effortless.

Track Every Interaction
See your entire pipeline at a glance and know where every relationship is at. HubSpot CRM tracks customer interactions automatically – whether they’re on your website, in an email, across social media, or on a call.

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Hi everyone, to learn more about Shayne's podcasting masterclass, go here https://bit.ly/3qR5SxX

Podcasts are usually original audio or video recordings, but can also be recorded broadcasts of a television or radio program, a lecture, a performance or other event. Podcasts usually offer each episode in the same file format, such as audio or video, so that subscribers can enjoy the program the same way each time.

Podcasts are typically hosted by an individual or individuals who lead a conversation, share stories, or report the news.

Podcasts have become extremely popular- with just about every celebrity, influencers and media company creating one.

*** Keypoints on todays video:
- How do you start - crowded - carve out niche
know your audience, age, gender
John Lee Dumas - created a community (Fire nation)
- Give people a place to belong
promote products and sells own products
* Don't start a podcast before you know your vision - why you're doing it and the goals
* Brand voice - unique to you, don't copy
Make brand easy to identify (Bad Boys) - people either love or hate
Promo content has to be branded - art work, website, social media, blog

* Finding the sweet spot - between what the audience wants and what you feel comfortable about

* Quality over quantity - listenable, cause you want to monetize it

* Make sure your voice comes thru even when you have guests

* seo/traffic -
1. Killer concept, people love edgy, gossip content
be yourself, go with the flow
FB group
apple added into New & Noteworthy, got 50k followers that week

* Finding guests
- approach people
- work with PR companies
- make sure you appear on other people's shows

*Monetize
- sponsorship
- get paid per 1,000 downloads, circa 20-30 usd
- sell own product on show
Shayne produces podcasts - eg wealth witch, sells her own products
examples for branding - The Sage Surfer, musing from the lineup

*** Title is key!

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Here are some Key points on the video:

https://reciple.com/

What is Reciple?

Reciple is the first ad-free recipe platform that is equitable for creators. Sign up for unlimited access to our content, and 75% of the membership fee is distributed to the creators whose content you engage with.

1. Come up with an idea for digital content that can be consumed monthly (movie reviews, gadget reviews, any reviews) - but without ads

75% paid to creators pay in equity

option to scrape but misses the "story" element - art form

need to understand USP.. story telling always sells

***Creators bring their own followers***

$470 per 1,000 views is what they pay food bloggers usually make 30usd from ads, sometimes during high tomes 40-80

recipe creators, food bloggers

2. WP and Oxygen theme, paid membership pro mobile app

- $2500 startup costs

- Find a good tech partner

Digital content creation is the process of generating topic ideas that appeal to your audience and then creating written or visual content around those topics. It is about making information and your expertise obvious to anyone consuming your content.

Content marketing is the process of creating and distributing content to attract and retain customers.

You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job is to lead people towards a profitable action. With so much information available at the tip of our fingers, consumers will be influenced by content.

Through the power of content marketing, you can intentionally integrate your company and products within these purchasing journeys.

Content marketing helps to creates awareness and attracts potential customers to your content, your content engages them and builds credibility for your brand, it converts visitors into customers, it allows you to build a loyal following.

Join us here for daily traffic tips, life hacks and all good things. https://www.facebook.com/groups/2026546607385633 What is a webinar? Imagine a virtual conference room, packed with multimedia and interactive features where you can gather hundreds of people. A webinar can be a lecture or a lesson, an online course, a training, or a product demo - all via the Internet and a dedicated webinar platform. A webinar is an engaging online event where a speaker, or small group of speakers, deliver a presentation to a large audience who participate by submitting questions, responding to polls and using other available interactive tools. Adding slides to your webinar instantly makes the info you're presenting more engaging and fortunately, there are plenty of free and easy tools. I Key points on today's video - Content is king - movement towards blogging, written form and indepth - build list thru partner webinars - zero ad spend - reach out to people in your niche - and offer to run webinars for them - to join the webinar they need to opt-in - something juicy to teach the audience ** Webinar / CTA look for the aha moment win - pain point example - figure out the topic for their signature speech getting booked for their speech ** Find people - how? - not competitor - make sure they are the right calibre / ideal customer - swap - give and take - affiliate commission - start with friends - paid JV group

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Referrals are amongst the best way to get quality leads for your business. Referral marketing ideas and strategies can help you grow your business.

Partnerships in business can be the best thing that ever happened to a company, but without knowing how to organize the partnership and how to manage it… it WILL fail. No matter how good it was at the start.

Key points on the video:

4 Key Levels in Business:
1. Transactional Focus
- Hunter mindset
- Spam Approach
- Script Creation

2. Process Driven
- outcome mindset
- Value add approach
- content creation

3. Leader Driven
- connection mindset
- marketing approach
- relationship creation

4. Expotential
- Enchanter mindset
- Brain Chemical approach
- Heartfelt creation
In business
* need to enchanting mindset - people should be magnetized to us through touch points
e.g - invoices, email signatures

*will we generate dopamine/serotonin or cortisol?

* wow factor, being talked about, leave people with a smile

*hope people do well on a subliminal level

*People return to experiences that make them feel good

Here are Stefanie's details https://bit.ly/3kp0RKM

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TikTok, known in China as Douyin, is a video-focused social networking service owned by Chinese company ByteDance.

It hosts a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes.

Tiktok is one of the fastest-growing social media apps right now and it has a lot of attention so if you're looking to grow your stream you need to get on the app.

TikTok marketing will boost traffic and create unique engagement with your brand. No matter what size your business is.

The For You page is loaded with amazing content from millions of creators. Not all videos will go viral, but feeding the algorithm consistent quality content is the best way to help that happen.

Here are some key points on today's Video. 5 Steps Process:

1. Decide on your niche - who you want to serve who you help and how you help them

2. What do you want to create content about? 2-3 topics

3. get to know your ideal client - pain point, golas, ideal outcomes problems, pleasure points

4. Reddit - what discussions about your niche Their books, their podcasts Pinterest - board about your niche Youtube videos - comments (higly voted)

5. Master research doc content ideas Content ideas