The Anonymous Marketer

In this episode of The Anonymous Marketer, host Kirsti Lang dives into the nuances of SEO with Lily Ray, the Vice President of SEO Strategy and Research at Amsive. Lily, with over 14 years of experience in SEO, shares her journey and the impact of Google algorithm updates on SEO strategies. Their conversation highlights the balance between technical know-how and creative marketing, emphasizing SEO as both an art and a science.

The discussion further explores Google's helpful content update and its implications for websites, especially those relying heavily on SEO for traffic. Lily advises against drastic actions in reaction to SEO updates, advocating for a focus on building a trustworthy brand and diversifying traffic sources. She stresses the importance of understanding Google's guidelines and using AI tools responsibly to enhance content quality without losing the human touch.

Kirsti and Lily tackle the future of SEO in light of AI advancements, including Google's SGE update. They caution against panic and underscore the ongoing need for content that values the reader's time and attention. Lily's insights offer a roadmap for navigating SEO's complex landscape, prioritizing long-term growth over quick wins.

In this episode of The Anonymous Marketer, host Kirsti Lang sits down with Samantha Zabell, the Director of Content Strategy at Duolingo, to tackle the pressing issue of marketing team burnout. Samantha shares her journey from journalism to leading Duolingo's organic content marketing across six markets, highlighting the unique challenges and rewards her role offers.

The conversation delves into the struggles small marketing teams face, including high expectations, tight budgets, and the constant battle for respect within larger organizations. Samantha offers valuable insights on motivating teams, prioritizing tasks, and earning the recognition marketers deserve. Her experiences at Duolingo shed light on effective strategies for fostering a creative and productive team environment, even in the face of limited resources.

The episode wraps up with actionable insights for navigating workplace challenges and optimizing team resources. Samantha highlights the critical role of open communication and relentless prioritization in workload management. Drawing on her experiences at Duolingo, she demonstrates how staying aligned with a company's mission and harnessing the team's collective strengths can empower marketers to push past burnout and make significant contributions to their organizations.

In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics.

Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and services. The discussion covers the misconception of the marketing funnel's obsolescence, advocating instead for a nuanced approach that treats content as a dynamic resource library rather than rigid funnel stages.

They also explore the power of storytelling in product showcases and customer success stories, highlighting the need for empathy and value-driven content that positions the reader as the hero of their journey.

In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Sara Jensen from Brighter Messaging. They dive into the nuances of marketing strategies that stand out in today's competitive landscape. Sara shares insights on targeting the right audience and the importance of a solid marketing foundation. They discuss leveraging SEO and content marketing to maximize impact, even with limited budgets.

The conversation also explores the differences between B2B and B2C marketing, highlighting the unique challenges and opportunities each presents. Sara shares practical tips on how businesses can navigate these landscapes effectively, stressing the importance of adaptability and continuous learning.

Listeners interested in submitting questions to The Anonymous Marketer can do so by visiting marketersindemand.com/anonymous. There, they'll find a submission form where they can ask Kirsti Lang and her guests about marketing strategies, challenges, and trends.

In this enlightening episode of The Anonymous Marketer, host Kirsti Lang dives into the world of freelance marketing with Anna Burgess Yang, a renowned freelance Fintech and Product-Led Content Writer. Anna shares her transition from a corporate role to freelancing, emphasizing the importance of networking, especially on platforms like LinkedIn. She highlights the significance of building a personal brand and online presence before fully committing to freelance work.

Anna discusses the intricacies of freelance pricing strategies and contract management, providing valuable insights for aspiring freelancers. She stresses the importance of treating freelancing as a business, focusing on sales, project management, and client relations. Additionally, Anna offers practical advice on navigating challenging conversations about pricing and payment, underscoring the need for clear communication and assertiveness in these discussions.

This episode offers a realistic and comprehensive overview of freelancing, equipping listeners with the knowledge to embark on or enhance their freelance journeys.

In this episode of The Anonymous Marketer, host Kirsti Lang converses with Erik Martin, a seasoned marketing expert. They delve into the importance of maintaining a professional portfolio for marketers. Erik, with his extensive background in various high-profile marketing roles, shares insights on creating compelling portfolios that stand out in a competitive job market.

The discussion begins with Erik emphasizing the value of portfolios in showcasing a marketer's achievements and skills. He advises on how to document marketing projects effectively and highlights the significance of visually representing one's work, even for non-visual roles. Erik's unique perspective on portfolios extends beyond job hunting; he views them as tools for self-reflection and career development.

Kirsti and Erik explore the practical aspects of portfolio creation. Erik suggests using accessible tools like Notion, Canva, and public Google Docs, making it easier for those with limited technical skills. He also touches on the relevance of personal branding and the use of portfolios as a strategy for career advancement.

This episode is a deep dive into the professional world of marketing, offering valuable advice for marketers at any career stage. Kirsti and Erik's conversation is not only informative but also serves as a guide for marketers looking to enhance their professional presence and impact.

In this insightful episode of The Anonymous Marketer, host Kirsti Lang dives into the intricacies of personal branding on social media in a corporate setting with guest Lorraine K. Lee from RISE Learning Solutions. Lorraine, a LinkedIn aficionado, shares her journey and the impact of a robust online presence on her career.

The conversation pivots to the challenges faced when corporate boundaries clash with personal branding efforts. Lorraine advises on navigating these waters, emphasizing transparency with employers and the importance of a disclaimer in posts to differentiate personal opinions from company stances.

Furthermore, the episode touches on the mutual benefits of employee advocacy on platforms like LinkedIn. Lorraine highlights how personal branding not only elevates individual profiles but also enhances corporate visibility and credibility. The discussion culminates in practical tips for listeners eager to build their own brands, underscoring the value of starting small and maintaining authenticity.

In this episode of The Anonymous Marketer, host Kirsti Lang talks with Ashley Louise, the Co-Founder & CEO of Ladies Get Paid. They delve into the challenges and strategies of salary negotiations, especially in uncertain economic times.

Ashley shares her insights on navigating layoffs and advocating for fair pay, emphasizing the importance of self-worth and effective communication. She discusses the mission of Ladies Get Paid, highlighting its role in empowering women in the workplace.

The conversation also covers practical tips for professionals facing tough career decisions, offering guidance on how to approach salary discussions and workplace dynamics. This episode provides valuable perspectives for anyone looking to advance their career and negotiate effectively.

In this episode of The Anonymous Marketer, host Kirsti Lang engages with Lindsay McGuire from Goldcast. They dive into the nuances of hosting marketing events, a skill increasingly vital in today's digital landscape. Lindsay, balancing her role as a mother and a professional, shares insights from her journey.

The conversation begins with a focus on the importance of technical preparation for events, emphasizing the need for tech checks to avoid chaos. Kirsti and Lindsay then touch on the challenges and joys of parenting, a shared experience that adds a personal touch to the discussion.

Lindsay's background in journalism and her transition to content marketing form a significant part of the conversation. Her journey from aspiring news anchor to a key player in event marketing illustrates the adaptability and skills transferable between journalism and marketing. This episode not only explores the technical aspects of event hosting but also dives into the personal growth and career evolution of a marketing professional.

In this episode of The Anonymous Marketer, Kirsti Lang dives into the world of community engagement with Alex Angel. With a rich background in community development at Reddit, Nike, and Commsor, Alex brings a wealth of experience. They explore the transformation of support communities into dynamic spaces for learning and knowledge sharing.

Alex emphasizes the importance of understanding the 'why' behind wanting to shift a community's focus. It's crucial to align these changes with broader company goals and understand the benefits for the organization. This approach ensures that the community evolves in a way that's beneficial and sustainable.

The discussion moves to engagement strategies and the benefits of different community types. Alex highlights the value in relationship building, marketing, customer support, and product development through community engagement. They also touch on the importance of understanding community member motivations and whether the current community aligns with the desired changes.

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