The Anonymous Marketer

Kyle Lacy, the CMO of Jellyfish, joins us to answer the question submitted by an anonymous marketer: How does a marketing team transition to a revenue organization aligned under the pipeline?

Kyle was involved in a similar process in his previous company, Lessonly. First, he explains what precedes the transition and the aspects marketing teams must focus on. Kyle also shares the challenges of such a process, mentioning the silos in which marketing and sales teams work. He says working within a revenue-driven framework helps get out of these silos. He also explains how reporting works in a revenue organization when sales and marketing teams work in alignment and how compensation should be structured for teams reporting under marketing.

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What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community.

But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that.

In this episode of The Anonymous Marketer, our host Nick Bennett welcomes Katie Ray, the head of Community at Metadata. Katie explains what a community is and how you can build a community around a company. Katie and Nick discuss the importance of having a strategy and shared identity in the community and how you can measure if a community is working or not.

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Setting goals is one of the prerequisites for success in marketing. And both short-term and long-term goals are an essential part of your strategy.

But how do you balance short-term and long-term marketing goals?

In this episode of The Anonymous Marketer podcast, our host Nick Bennett welcomes Pete Lorenco, the VP of Demand Generation at HYCU. They share their thoughts on executing short wins, the importance of building credibility, and how to develop your marketing hypotheses for the long-term.

Special thanks to our sponsors:

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Many companies view field and event marketing as the same thing. And if you’re a field marketer, sometimes you have to figure out how your role fits into the larger picture.

In this episode of The Anonymous Marketer, Nick Bennett and guest Arthur Castillo (Head of Dark Social & Evangelism at Chili Piper) tackle questions from the community and discuss the primary differences between a field marketing lead and a manager. 

After pinpointing the difference between a lead and a manager, they also touch upon the importance of in-person events in 2023. Arthur shares how he approaches live events at Chili Piper and highlights what his team has learned from creating content at major tradeshows.

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It's no secret that the world is going through some tough economic times right now. Everywhere you look, companies are cutting budgets and letting people go. And even if you haven't been directly impacted by layoffs, it's hard not to feel the ripple effects. So, it's more important than ever to try and understand what's happening from all angles. Whether you're one of the folks who's been let go or you're still hanging in there at your company, we all have a part to play in trying to make things work.

In this episode of The Anonymous Marketer, we are joined by Kaylee Edmondson, the VP of Revenue R&D at Refine Labs. Kaylee and our host Nick Bennett discuss how marketers should set themselves up in this changing economic climate, define survivor's guilt, and explore how those who stayed at a company can help those who were laid off.

Kaylee shares why she decided to leave her previous role and how building a network on LinkedIn helped her land her dream job. She encourages everyone to start posting on social media and build a community as these relationships will help you adapt and swim through times of uncertainty.

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In this episode of The Anonymous Marketer, Nick Bennett shares a recent interview he did on Recorded Content.

The host of Recorded Content, Tristan Pelligrino, and Nick discuss the importance of consistency when producing a podcast and pinpoint why Nick decided to pursue a different theme for his podcast.

For more information about Recorded Content, check out https://motionagency.io/recorded-content-podcast

If you feel like you've outgrown your current marketing role and you know more than your boss, where should you turn? How do you take the next step along your career path?

One option is to discuss the possibility of taking on more challenging tasks or responsibilities within your current role. If that's not possible, then you may want to connect with other leaders in your organization and figure out how to get experience in other areas of the business.

When it comes to career growth, your path doesn't have to be linear.

In the first episode of The Anonymous Marketer, Nick Bennett welcomes Corrina Owens, the Senior ABM Manager at Gong. During the conversation, Nick and Corrina answer two big career growth-related questions sent in by our anonymous marketers.

• How can you find a mentor? Especially when you don't live in a big city like San Francisco or New York. People are always stressing the importance of mentors but fall silent when I ask for working examples.
• It recently hit me that I don't learn from my boss anymore. I actually know more than her. The marketing is very young in experience. But I am not. I can probably cruise here for a while, but what would you personally do if you were in my shoes?

For those interested in being part of our future episodes, visit motionagency.io/anonymous. We look forward to your questions.

Welcome to the new and final episode of Rep Your Brand. This may be the show’s final episode, but it is not Nick Bennett’s last outing as the podcast host. Therefore, keep reading or tune in to the show to find out what's cooking in Nick Bennett's podcast kitchen.

In this final episode, Nick shares what motivated him to start Rep Your Brand and what made him decide to end it. He also gives us a sneak peek into a new show that will be launched in December.

Globalization and changes in behavior and trends have caused a digital transformation at an organizational level and have given the customer more control over the process of buying. Today, a large part of the purchase process is already completed before you get in contact with the supplier. Further, social media is becoming more and more important for personal branding, just as social selling is becoming increasingly important for personal brand promotion.

But while personal branding and social selling go hand in hand, there are differences between the two. Personal branding consists of creating your own brand, which can be sold and marketed, while social selling is about using the power of your personal brand to interact with your prospects on social media.

In this episode of Rep Your Brand, our host Nick Bennett welcomes Evan Patterson, a content and community marketing professional and LinkedIn influencer. Evan and Nick get into a bunch of random stuff that Evan does on his LinkedIn. They discuss influencer and sales marketing, social selling, personal branding, and the relationship between social selling and personal branding.

A strong company brand goes a long way to building trust with your ideal customers. And it helps you stand out when compared to other competitors.

But aren't brands made up of people? If so, how can an evangelist help build your company's brand?

In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Will Aitken, a sales evangelist at Sales Feed and a content creator & event speaker at Vidyard. They chat about the role of an evangelist, why evangelists understand customers better, and how to use TikTok for brand building.