The Anonymous Marketer

In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Christina Garnett from HubSpot to explore the power of turning customers into fans. Christina emphasizes that word of mouth remains a timeless marketing strategy, unaffected by technological advancements or trends.

Kirsti, taking over as the new host, dives into the topic with enthusiasm, discussing the significance of building a community around a brand. Christina, an expert in community building and customer marketing, shares insights on why fans are crucial for a brand's growth. She explains that fans are not just customers; they are advocates who actively promote and defend the brand in various online platforms, adding a layer of trust and authenticity that brands alone cannot achieve.

The conversation then shifts to practical strategies for cultivating fans. Christina advises focusing on the customer experience, ensuring that every interaction, from sales to support, is respectful and engaging. She stresses the importance of consistent care and attention, not just during renewal periods but throughout the customer journey. By meeting and exceeding customer expectations, brands can transform satisfied customers into loyal fans.

In this episode of The Anonymous Marketer, hosts Justin Brown and Tristan Pelligrino sit down with Nick Bennett, Chief Customer Officer and Co-founder of TACK. They dive into the podcast's unique format and discuss how traditional interviews have become passé. The trio discusses the power of anonymous questions, making the conversation more relatable and engaging.

Nick Bennett shares his insights on owned media. In a world where platforms like LinkedIn and TikTok can vanish, owned media remains king. Nick also talks about the burgeoning creator economy. B2B brands are keen to collaborate with creators but often don't know where to start. Nick sheds light on how to lead the charge.

The episode wraps up with a discussion on the essence of podcasting. It's not just about entertainment; it's about delivering value. The hosts and guests agree: keep it conversational, stay unbiased, and don't be afraid to take a stand.

In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet and co-founder of ClubPF, dive deep into the art of building a marketing organization from scratch. They tackle a listener's query about constructing a marketing team for a SaaS data analytics company. The duo shares insights on gaining momentum and setting the stage for success.

Kilens introduces his unique equation for momentum. He emphasizes the need for clear goals and metrics. These tools, he suggests, are vital for tracking progress and maintaining the pace. The conversation is a masterclass in strategic planning and execution.

This episode is a must-listen for anyone looking to build a marketing team from the ground up. Bennett and Kilens offer a roadmap to success, providing listeners with practical advice and actionable strategies. Tune in to learn from their wealth of experience and knowledge.

In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet, dive into the art of building a marketing organization from scratch. They discuss the importance of a belief system, a rallying cry that brings employees, customers, and the community together. Mark emphasizes that every business, regardless of size or industry, can have a belief system that informs their marketing strategy.

The conversation then shifts to the practical aspects of building a marketing team. Mark suggests starting with a strong generalist marketer who understands how to market in public and learn from what they ship. As the team grows, it's crucial to start specializing in the core functions of marketing, such as brand/content, product marketing, and demand/revenue marketing.

Wrapping up, Nick and Mark tease a part two where they will delve deeper into how to build momentum with a new marketing organization. This episode is a must-listen for anyone looking to build or revamp their marketing team from the ground up.

Special thanks to our sponsors:

Directive
Google

In this episode of The Anonymous Marketer, host Nick Bennett sits down with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation centers around the challenge of driving revenue growth within existing enterprise accounts, particularly in businesses where salespeople view themselves more as account managers than lead generators.

Davidson shares his insights on improving the relationship between marketing and sales teams. He emphasizes the importance of open communication, citing an example of a dedicated Slack channel where sales can provide direct feedback on lead quality. This proactive approach, he suggests, fosters trust and collaboration, ultimately benefiting the lead generation process.

The discussion concludes with Davidson offering advice to marketers struggling in a predominantly account-focused model. He encourages creativity in marketing strategies, especially when dealing with existing customers, as this can lead to unique opportunities that competitors can't replicate. The episode serves as a valuable resource for marketers seeking to enhance their lead generation and sales collaboration efforts.

In this episode of The Anonymous Marketer, host Nick Bennett engages in a rich discussion with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation orbits around the challenges of maximizing the impact of LinkedIn paid ads on a limited budget, a common hurdle for many marketing teams today.

Davidson shares his insights on how to focus on target accounts rather than widespread awareness, a strategy that can yield better results for businesses. He also delves into the importance of customer research, testing messaging, and understanding the nuances of LinkedIn's targeting system. His advice is particularly valuable for those new to paid media.

The episode concludes with Davidson offering three tactical takeaways for listeners: building an account list through customer research, testing messaging, and learning the intricacies of LinkedIn targeting. These insights provide listeners with practical strategies to make the most of their marketing budget.

In this episode of The Anonymous Marketer, host Nick Bennett sits down with Amanda Natividad, VP of Marketing at SparkToro. They delve into the challenges and strategies of content creation for early-stage companies, particularly those with limited resources.

Amanda shares her insights on event-led growth, emphasizing the importance of having clear goals and strategies for different types of events. She also discusses the common mistakes startups make when it comes to content creation, such as not fully understanding SEO before hiring for it, and how these can be avoided.

The conversation concludes with Amanda's advice on identifying short-term wins that the whole team can work towards. She also shares her contact information for listeners who want to connect with her further. This episode is a treasure trove of information for anyone navigating the world of content strategy in a startup environment.

In this episode, host Nick Bennett engages in a thought-provoking discussion with guest Justin Levy on the evolving landscape of the creator economy and influencer marketing. They delve into the complexities of the influencer sphere, highlighting the importance of authenticity, community value, and strategic partnerships in driving impactful results.

Nick and Justin explore the intricacies of influencer marketing, particularly the necessity for a symbiotic relationship between brands and influencers. They underscore the need for brands to respect the creative freedom of influencers, fostering a mutually beneficial relationship that resonates with their communities.

Towards the end, Justin shares valuable tips for brands and creators looking to venture into influencer marketing. Emphasizing the importance of trust, value alignment, and collaboration, his insights offer a roadmap to a successful influencer marketing strategy. An engaging episode packed with insights, it's a must-listen for anyone seeking to navigate the intricate world of influencer marketing.

Special thanks to our sponsors:

Hockeystack
Allego
Opensense

The pandemic has forced companies to make significant budget cuts, which has resulted in numerous layoffs; some have even closed their doors permanently. However, the pandemic has also initiated a significant shift in how we do business. Remote-first or remote-only culture has become common as organizations saw the benefits of a global talent pool. Similarly, job seekers have more options since they can now apply for roles at companies around the world. 

Still, layoffs are hard, and we all approach them differently. In this episode of The Anonymous Marketer, we chat with Brianna Doe, the director of Demand Generation at Aion, about how you can recover after a layoff and start looking for a new job. Brianna shared her experience and gave valuable advice on using social media and communities to land new opportunities. 

Brianna and our host Nick Bennett touch upon the difference between small and large organizations from a marketing perspective. They also talk about the best mediums to present yourself to a potential employer, whether you are at the beginning of your career, you have been laid off, or want to change your job and specialize in a specific marketing field.

In the new episode of The Anonymous Marketer, we explore questions about career growth and the challenges of moving from a small organization to a larger one. 

Our host is Ryan Narod, the VP of Marketing at Mutiny. Ryan first explains the differences between a marketing manager and a marketing director and the skills that qualify a marketing manager for a higher role.

Ryan also shares his operating cadence from Monday through Friday and how such a structure affects productivity and efficiency across the organization. Finally, Ryan and our host Nick Bennett discuss the importance of community and how to build meaningful long-term relationships with people from your professional sphere.