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Shelf-Made Podcast

by Cameron McCarthy

This podcast is for emerging brands in the food and beverage space looking for a snack-sized podcast that goes deep into one problem and gives founders actionable steps to better their business.

Copyright: Cameron McCarthy

Episodes

Understanding The Canadian Grocery Landscape

16m · Published 02 Mar 00:20

Today we chat with Dana McCauley from Blue Unicorn Innovation about her experiences in the Canadian market and how CPG brands looking to grow outside of the U.S can do so in a successful way. 


https://blueunicorninnovation.com/

https://www.westock.io/

Interview With Sarah Nathan From NCG

27m · Published 24 Feb 14:05

We sit down with Sarah Nathan and chat with her about what she looks for from new brands and the best way to approach pitching your product to National Co+Op Grocers.

Episode 17: Do I Have Product-Market Fit?

12m · Published 16 Feb 14:00

This week we chat with Jordan Buckner of FoodBevy to talk about product-market fit and how to tell if your brand has achieved it. 

https://foodbevy.com/

https://www.westock.io/

https://foodbevy.com/product-market-fit-calculator/

Episode 16: Building Your Brand the Right Way

19m · Published 10 Feb 19:14

Today we sit down with Maggie Bortner of Miami Beach Bum to hear about how they are building their brand audience and setting themselves up for success through owned content while creating meaningful relationships with their customers. 


https://miamibeachbum.com/

https://www.westock.io/

Bonus Episode! Interview With James Ren From Thrive Market

22m · Published 04 Feb 19:25

We sit down with James Ren from Thrive Market and chat with him about what he looks for from new brands and the best way to approach pitching your product to Thrive Market.


https://www.westock.io/

Episode 15: The Truth About Brokers

20m · Published 02 Feb 11:53

We tackle a huge issue in the CPG industry this week with Zak Romanoff from Omni Food Sales. He breaks down what makes a good broker and what you should be looking for when finding a broker for your brand. 


https://www.westock.io/

https://omnifs.com/

Episode 14: The Importance of Merchandising and Taking a Stand!

22m · Published 26 Jan 13:03

This week we dive into the topic of merchandising with Mark Feinberg from OTHRSource. He also talks to us about the importance of taking a stand as an entrepreneur. 


https://www.linkedin.com/in/marklfeinberg/

https://www.othrsource.com/

https://www.westock.io/

Episode 13: Raising Capital 101

21m · Published 19 Jan 00:56

We wit down with Michael Movitz from The Movitz Group to talk about early stage fundraising for CPG brands. 


http://www.movitzgroup.com/

https://brandjectorynow.com/

Episode 12: WeStock's $10,000 Pitch Competition

1h 31m · Published 12 Jan 17:29

Today's episode is the audio from our November pitch competition. We will be running this again in Q1 and look forward to seeing what amazing brands apply this year! 

Episode 11: When Is the Right Time for a Food Incubator?

11m · Published 05 Jan 12:46

This week we are joined by Djenaba Johnson-Jones from The Hudson Kitchen to talk about when is the best time for your brand to approach a food incubator or commercial kitchen and what exactly they offer to brands. Enjoy! 

Shelf-Made Podcast has 40 episodes in total of non- explicit content. Total playtime is 14:23:03. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on March 29th, 2024 23:42.

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