SMplified: Software Marketing Made Simple
by MediaDevYour software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.
Copyright: MediaDev
Episodes
Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy
27m · PublishedLiz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.
Creating Content for Independent Software Vendors (ISVs)
11m · PublishedLiz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.
SMplified: Software Marketing Made Simple has 32 episodes in total of non- explicit content. Total playtime is 8:19:53. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on May 27th, 2024 18:10.
