Time For A Reset Marketing Podcast: Insights from Global Brand Leaders

In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola.  Also known as The Coco-Cola Company. 

They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience. 

Seb highlights the importance of continuous learning and having a growth mindset to stay future-relevant.

Join us as we:

• Discuss the need to develop a business mindset
• Examine the value of effective communication between teams
• Examine the rise of DTC and the opportunities it presents
• Evaluate the shift from specialisation to integration in marketing
• Assess the importance of a strong data strategy

Seb has over 16 years of digital marketing leadership experience at global brands like Shell, Sony, Unilever, and Coca-Cola. He is an expert in developing and executing digital, e-commerce, and media strategies. 

Seb prides himself on his ability to help businesses grow and to drive value for consumers using an integrated end-to-end marketing approach and digital transformation throughout the funnel. 

Enjoy listening to our #marketing podcast!

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas. 

Join us as we:

• Discuss aligning creativity with data to drive marketing results
• Look at how #ROI and a focus on KPIs elevate marketing to the boardroom at Heineken 
• Examine the need to drive #sustainability and #diversity in media management 
• Evaluate the impact of brand equity and positioning on business results
•  Give advice for young marketing professionals

Olya has over 15 years of marketing leadership experience at global brands like Coca-Cola, McDonald's, Bacardi, and Heineken. She is an expert in Global Marketing, Digital, Data and Technology. Olya is a leader, creative thinker, change-maker, problem solver, and a passionate believer in inclusive and sustainable marketing. Olya is the winner of 'Media Leader 2023' in the Advertiser category.

The full transcript is available here.

In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the current state of the TCF (Transparency and Consent Framework) and potential areas for improvement, such as clarifying responsibilities and simplifying the process for consumers. He further discusses clean rooms and their potential benefits and challenges, including the need for interoperability and the high entry point for small businesses. He then moves the conversation to the world of AI and its impact on advertising and marketing.

Join them as they:

• Discuss the challenges and impacts of TCF on the marketing industry 
• Address privacy concerns and data sharing with clean rooms 
• Explore the potential future development of clean rooms  
• Highlight the universal ID approach to replacing third-party cookies
• Examine the implications of AI in the Advertising and Marketing industry 

Stuart Colman is the founder of Colman Media, Data and Technology, a technology consultancy. Stuart is committed to providing expertise on digital advertising, market-entry, data usage, and go-to-market strategies, to name a few. He is known for his exceptional competence in managing sales teams and revenue flows, harnessing safe data assets while being customer-centric. 

If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

The full transcript is available here.

In this episode of the Time for a Reset podcast,  Robert Webster Data & Martech global expert and VP of Strategy & Innovation at CvE, sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the need for a reset in marketing data. The demise of the third-party cookie has changed the fundamentals of advertising, and businesses need to embrace new technologies and ways of working to transform their operations. He further discusses the impact of recent changes in the digital advertising industry, the importance of first-party identity, and the role of publishers in the industry, and concludes by speculating on the factors that may influence Google's decision to remove third-party cookies. 

Join them as they:

• Discuss the transformation of third-party cookies in marketing over the years
• Elaborate on the impact of cookie limitations on Apple products
• Highlight the effect of third-party cookies' demise on publishers 
• Find out how Google's decision to remove third-party cookies will affect the marketing sector 

Stuart Colman is the Founder of Colman Media, Data and Technology, a  technology consultancy.  Stuart is committed to providing expertise on digital advertising, market-entry, data usage, and go-to-market strategies, to name a few. He is known for his exceptional competence in managing sales teams and revenue flows, harnessing safe data assets while  being customer-centric. 

If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

The full transcript is available here.

In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach needed to future-proof the business in the digital industry. They emphasise prioritising the consumer, building trust, and exchanging value between advertising and content. 

Join them as they discuss:

• The approach and philosophy of digital marketing  
• The importance of understanding data collection and user privacy to future-proof the business
• Tactics to build customers' trust 
• Transformation processes for marketing

Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, is a fifteen-year expert in the marketing and media space. He has a track record of company building and growth through excellence in strategy and execution. He also has significant experience in internal and external teams to "connect the dots" between clients, agencies, partners and platforms, across media, data, and technology in a highly fragmented and complex digital marketplace.

The full transcript is available here.

In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach, SVP and Head of Marketing at The New York Times. The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid subscription model, the role of marketing in driving business growth and building brand value, and marketing strategies in a headwind environment. Amy also touches on the hot topic of marketing’s role in ensuring identity and data privacy and offers valuable advice for young marketing professionals. 

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they:

• Discuss how marketing must use every touchpoint to build brand value and drive growth
• Talk about marketing strategies in a headwind business environment
• Examine the intersection of marketing, technology, identity, and privacy
• The importance of marketing internally within an organization 
• Share valuable advice for upcoming marketing professionals

Amy Weisenbach is the SVP and Head of Marketing at The New York Times. Amy and her team are responsible for all consumer marketing, including campaigns for The New York Times News, Games, Cooking, Wirecutter, Audio, and the All Access bundle. Previously Amy led marketing for Wilson Sporting Goods, the world’s leading manufacturer of sports equipment and has also spent six years as a marketing leader at Unilever. She attended Harvard Business School and was previously voted in the top 50 CMOs in America by Campaign.

The full transcript is available here.

In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon, for a deep dive into the marketing challenges in the B2B space and how marketers can become growth drivers within an organisation. Jordan articulates the importance of brand marketing and teaching a test-and-learn culture in marketing organisations. Jordan also shares valuable tips for upcoming marketing professionals and shares his vision for the future of B2B marketing over the next five years.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they:

• Discuss the challenge of aligning the long-term benefits of brand marketing with short-term goals
• Explain how to inculcate a test-and-learn culture
• Share advice for marketing leaders of tomorrow
• Discuss how marketing can be a growth engine for companies across industries

Jordan Leibman is the VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon. He is a result-driven leader and creative problem-solver known for delivering strong financial results. Jordan is an articulate communicator with a high ability to collaborate and drive advocacy across enterprises, and he is talented at coaching teams to provide consistent strategic, business, and cultural impact. Jordan developed his passion for global brands early in his career. Following leadership roles at Grey and executive positions at Publicis and BBDO, he joined Verizon. He has led disruptive marketing innovation across the B2C and B2B verticals for over eight years.

The full transcript is available here.

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Gavin Sheppard, CEO at Pinwheel, a consultancy in the sustainability space that delivers corporate environmental and conservation actions for a positive impact on both the planet and brands. Gavin explains the meaning of sustainability and why companies must need to better understand not only what it implies, but increase and realign their sustainability spend to make both short-term and long-term impacts. He also touches on how companies can communicate their efforts and achievements more effectively to consumers.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they:

• Discuss why businesses need to focus on sustainability
• Shed light on the definition of sustainability
• Share ideas on the roadmap of its implementation at companies
• Examine the need for companies to communicate more effectively with the consumer

Gavin Sheppard, CEO at Pinwheel, is a twenty-year veteran in the marketing and sustainability space. He co-founded Pinwheel along with former UK home secretary Amber Rudd and ad entrepreneur Rupert Howell. He has over a decades worth of board-level experience across the full commercial and marketing mix. He has built and led high-performance teams that understand, reach and influence audiences. He also has significant experience in establishing or reengineering disruptive new businesses.

The full transcript is available here.

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discussion that pivots around looking at life through a mental health lens. Marc also shares how showing vulnerability and authenticity are signs of good leadership. He shares his insight on avenues to explore and people to talk to when experiencing mental health issues.

Join them as they:

• Discuss the importance of shedding the imposter syndrome  
• Share ideas on how true collaboration plays out
• Look at the dynamics of high performance in an enabling environment
• Examine avenues that someone suffering from mental wellness issues can explore

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Marc Caulfield is the Founder of Marc Caulfield Ltd, a consultancy that helps businesses look at employee performance through the lens of their mental well-being. He is passionate about bringing positive change to employee wellness and shows how it can improve staff well-being and have a measurable effect on the company’s bottom line. He is also the Ambassador for the Big Youth Group, an organisation empowering young people to succeed. 

If you enjoyed this episode, make sure to subscribe, rate, and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are two sides of the same coin and are not mutually exclusive. Customer awareness drives more companies to identify their North Star and align all business activities to their core purpose. 

Join them as they:

• Discuss the DNA makeup at mission-led companies 
• Share how your product can narrate your brand story
• Examine the need for coherent messaging to create awareness of the brand mission
• Shed light on the profit vs purpose dichotomy

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Aidaly Sosa, the Head of Marketing U.S. at Tony’s Chocolonely, was born and raised in Curaçao with an innate curiosity and love for travel. Her adventurous spirit brought her to Amsterdam, where she studied and graduated with a degree in International Business. She has a 10-year career in the fashion industry, where she honed her product messaging and brand communication skills. Her passion for sustainability and social impact is tailor-made for her role at Tony’s, and  Aidaly has played a crucial role in launching Tony’s in big box retailers like Target. She has also created successful partnerships with beloved brands like Ben & Jerry’s and championed Tony’s civic engagement campaign, ‘Make Your Voice Heard’.