Transformarketing

Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today.

Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respond and talk to brands directly on public platforms.

The transformation and changes that have occurred, have left brands and comms individuals/teams more aware of the pulse of their stakeholders on-ground, as well as making them more vary and responsible.

Tune into the latest episode of the Transformarketing podcast, featuring Indu Sharma, as we discuss this and a whole lot more .

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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape your brand identity that will be vital to your business and customers and help you stand out from the crowd, before diving straight into execution.

In this episode, Devapriya and I discussed a few key aspects of brand and strategy consulting, ranging from how larger brands can make powerful first impression while launching new products to the similarities between brand strategies for smaller vs larger organizations, as well as the key differences.

In addition, we also had an eminent conversation revolving around women at work.

So tune in to the episode, to know more

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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to growth or decline.

Hence companies that put customers at the center of everything, tend to succeed more than companies who do not. 

A customer-centric way of doing business, doesn't stop at acquisition. In fact, it continues through the entire lifetime of the customer with your brand, which would include building and nurturing the relationship and improving customer loyalty.

This would help increase lifetime value of a customer and reduce churn - retaining existing customers, is as important as acquiring new customers.

Being a truly customer-centric organization, is difficult to achieve but if you have the right might set, from the get-go, achieving it eventually would be easier. 

In this episode, featuring Jermina Menon, we discussed the growth of customer-centricity, importance and right use of data - while keeping the customer at the heart of everything and the impact of the pandemic of a few industries.

Tune in to the latest episode of the #transformarketing podcast, to know more!

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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, while several marketers are upscaling to understand the concept and trying to bridge the hype.

So what is growth marketing? For me, it is taking traditional marketing efforts and then adding a layer of insights picked up from multiple strategies executed by the brand. Once these insights are derived from the analysis, it is quickly converted into actions for better growth on the companies' objectives and KPIs.

Different companies tend to have different growth objectives, through the entire funnel, right from building awareness to retention, revenue and referrals.

In this episode, Sathya takes us through some key hacks of growth marketing. Largely covering:

• The basics of growth marketing and the difference between it and growth hacking
• Prerequisites to become a growth marketer
• Key differences between growth marketing at larger companies vs smaller companies
• Expectations vs reality for growth marketing
• Impact of the pandemic on growth marketing efforts

Tune into the latest episode of the transformarketing to know more

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In case if you wish to start your own podcast, you can do so, by visiting the hubhopper studio

Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opportunity a brand gets, to convert or upsell.

Being able to deliver your key value proposition, in the most compelling manner, is the biggest challenge. Companies that are able to achieve this, will definitely see more conversions through those touchpoints.

A single customer can visit multiple touchpoints (online and offline) of a single brand through their journey and hence the strategy should revolve around an integrated approach, to improve your customer experience.

In this episode, featuring Priyanka Agrawal, we covered a few interesting aspects of brand points. 

• Synergies between online and offline touchpoints 
• Hyper-personalization and it's benefits 
• Creating a touchpoint blueprint 
• Customer experience 
• Impact of the pandemic on offline touchpoints

Tune in to this episode of the #transformarketng podcast to know more.

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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opportunity a brand gets, to convert or upsell.

Being able to deliver your key value proposition, in the most compelling manner, is the biggest challenge. Companies that are able to achieve this, will definitely see more conversions through those touchpoints.

A single customer can visit multiple touchpoints (online and offline) of a single brand through their journey and hence the strategy should revolve around an integrated approach, to improve your customer experience.

In this episode, featuring Priyanka Agrawal, we covered a few interesting aspects of brand points. 

• Synergies between online and offline touchpoints 
• Hyper-personalization and it's benefits 
• Creating a touchpoint blueprint 
• Customer experience 
• Impact of the pandemic on offline touchpoints

Tune in to this episode of the #transformarketng podcast to know more.

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.

In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

Traditional B2Bs, especially in a country like India have always preferred using conventional mediums of communication, rather that digital. 

Relationships are the most important thing for them, but unfortunately they believe that digital is not the medium for building and creating them. Hence, they prefer a more face-to-face approach.

Unfortunately for them, the pandemic hit and things have changed. Do you think if they had adopted the digital route earlier , things could have been any different for them today? Is it to late for them to start exploring digital channels and make them their primary medium for communication?

Tune in to the episode to know more, featuring Prakash Nimbalkar, as we discuss the power of social selling for B2Bs.

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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key

In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like:

• Martech tools vs Consumer mindsets
• Platforms of neuromarketing - fMRI vs others
• The 5 senses in a human body
• Research studies
• Exciting case studies

We tend to spend a lot of our time in post analysis and research but this is one topic that helps us focus on the pre as well

To know more, catch the latest episode now!

Everyone tends to speak about data, but how much do people understand about it? Is it used in the right way or is it just a good word to have multiple times in a presentation? In marketing, it's important to understand your audiences and follow them down the funnel, right to acquisition. To actually get that done, we need to understand things like segmentation, optimal frequency analysis, channel conversions and attribution So tune into the latest episode, featuring Scott Caulfield, as walks us though some of these key focus areas.

Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience and fans attention.

A good example of this is the news of MPL moving in the sponsor of the Indian cricket team to replace Nike. So what does this mean for brands? How do they gauge the ROI for these high spends?

To know more, check out the latest episode featuring Massimo De Zordo now!