Trigger Strategy

by Tom Kerwin

We’re Tom and Corissa from Trigger Strategy Group. In each episode, we dig into strategy and sense-making while taking our baby for a walk.Our work is about embracing uncertainty and complexity, making sense of the world so we can act in it.We cover strategy, organisation design, facilitation, research and experimentation, peppering our chats with anecdotes, rants and occasional adorable babbling from the baby.

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Episodes

Probing the market with Pitch Provocations - Part 3

35m · Published 08 Jan 23:07

We get practical about how to create your pitch provocations fast and how to write them effectively. Then we talk about what’s next - testing the market, and learning what it’ll really take to deliver.

Probing the market with Pitch Provocations - Part 2

26m · Published 02 Jan 17:30

We pick up from where we left off last time, and talk about what you do once you’ve got some signals from your pitch provocation sessions. Also: how do you find people to do those sessions with, what makes pitch provocations hard, how to work around those mistakes, and how do you know who to listen to? Part 3 coming soon x

Using Pitch Provocations to poke the market - Part 1

31m · Published 29 Dec 13:08

Many founders think “figure out how to build it, then figure out how to market it” but in our experience, it’s much more effective to move the “figure out how to market it” and do that right away. What founders who do this find is that they quickly get much clearer about what to build (and what not to build) too. And one of the fastest ways we’ve found to do this is using Pitch Provocations as parallel safe to fail probes. Today, we talk about why and how.

OKRs, moon landings and oil fires

26m · Published 24 Dec 13:26

Following on from Tom’s Substack pieces about OKRs, we talk about some of the issues with OKRs, when they can work, and what to do if you’re in a situation where they don’t work but you have to use them anyway.

The bucket of features problem

22m · Published 15 Dec 18:16

We talk about the bucket of features problem, common to startups and corporates alike. What gets so many smart, brilliant people stuck in this problem? And we share a way to get out of the bucket too.

Beans, noses, elephants and startups

27m · Published 14 Dec 17:05

How many times do you watch while someone puts a bean up their nose? That’s the question we go at today, Tom working through a frustrating client engagement.

Startups, assumptions and coaching

23m · Published 13 Dec 21:54

1) Can big company “A players” do scrappy startups? 2) Assumption mapping - does it work? Can you make it work? 3) Coaching vs tricking people into thinking your idea is theirs … spicy!

Why your stakeholders will only ever know it when they see it

10m · Published 20 Apr 12:44

In school, and in countless articles, we’re shown a way that design and copy “should” work. Not only does this not match the way design and copy actually work, it’s built on false underpinnings. In this episode, we explore this common frustration and consider what designers and copywriters might practically do about it.

What The Control Heuristic means for Design Research

15m · Published 13 Apr 10:44

A quick informal chat about Luca Dellanna’s book. We hash out why people tend to put off design research and noodle about how we might adjust that.

Trigger Strategy has 49 episodes in total of non- explicit content. Total playtime is 21:26:37. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on May 29th, 2024 18:41.