Untapped Marketing

Pricing is one of the most important growth levers in your business. In this podcast I'll look at how to use pricing structuring to plan B2B SaaS pricing strategy to fit your market. 

Get In Touch: danielmurraymarketing.com

Webinars can be a huge source of leads for the business pipeline. 

But..... before you spend your cash or time on your next webinar live, listen to some important thoughts on how to set it up for success. 

Get In Touch: www.danielmurraymarketing.com

When it comes to content marketing, a hot topic of debate is the value of gating content. In this episode, I'll be giving my view on the subject. 

Contact: www.danielmurraymarketing.com

Ideal Customer Profile: 5 Mistakes to Avoid  | Episode 15 

ICP (ideal customer profile) is about understanding who your audience is and how to speak to them. 

However, it's easier than you think to make these costly mistakes.

Contact: www.danielmurraymarketing.com

Chapters:

1. Buyers or Users?

2. Share the personas.

3. Too many.

4. Negative Personas

5. Making things up.

Show notes and resources: 

www.leadfeeder.com/blog/saas-lead-generation-create-ideal-customer-profile/#gref

https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different

The Freemium Business Model: An Introduction | Episode 14 

Many companies use freemium models, including Spotify, Dropbox, Hinge, Slack, Asana, use the freemium model to capture users and convert them into paying customers by giving away their products for free. This episode takes a look at freemium and unpacks why so many companies are using it as a successful business model.

Chapters:

• Introduction to the freemium model
• Why SaaS companies and SMEs love Freemium
• Converting free to premium (paying) customers
• Spotify: A freemium example
• Free trial v Freemium
• How to Optimize Your Freemium Conversion Rate
• Freemium in a nutshell.  

Get In Touch: danielmurraymarketing.com

Resources:

https://blog.hubspot.com/service/freemium

https://www.appcues.com/blog/best-freemium-upgrade-prompts
Harvardbusinessreview.org

Account-Based Marketing or ABM is one of the most impactful marketing strategies marketers can leverage to convert high-value accounts into paying clients. This episode unpacks why you should be thinking about an account-based route to market to acquire that next big enterprise customer.

Chapters

1. What is ABM?

2. How is it different from traditional marketing? 

3. The 3 AMB routes 

4. The steps to implement a converting ABM strategy

5. Wrap up and final thoughts. 

Get In Touch 

www.danielmurraymarketing.com/

The 90 Second SaaS Marketing Consultancy Series #3 | UnTapped Ep 12

In this episode, I address a famous Email Marketing 'Rule' and explain why it's a little bit crazy. 

There are a lot of 'must know rules' out there but knowing this before you start your next email campaign can help you improve the effectiveness of your emails. Always check the data before committing time and resources to a marketing campaign. 

Do you know anyone who swears by this 'famous rule'? If so make sure to share episode this with them.

- Daniel

Get In Touch

www.danielmurraymarketing.com

Do you know exactly how many leads marketing needs to send sales to grow your business?

Too many companies get bogged down with an overload of poor sales leads. Sales will always push marketing to “get more leads” and marketing will always push sales to “close the leads it sends over”.

This podcast will help you:

1. Find out your growth numbers.
2. Calculate the number of leads you need to grow.
3. Calculate the sales conversion rate.
4. Grow as a team
5. Use data to frame your strategy and communicate openly about your goals.
   

Contact:

https://www.danielmurraymarketing.com/

Must-Know SaaS Metrics | CAC and CLV | Episode 10

In a marketing landscape where performance and productivity are everything. There are two key metrics that can help determine the health of a SaaS subscription business:

• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)
  

I’ll episode I’ll explore how you can use both to better understand performance at a business level.

Got Questions? 

Then get in touch over at www.danielmurraymarketing.com

Chapters.

1. Why you need metrics in your commercial plan 
2. Breaking down those metrics 
3. Customer Acquisition Cost (CAC)
4. How to calculate CAC 
5. Customer Lifetime Value (CLV)
6. Calculating CLTV
7. 3:1 Rule of Thumb 
8. Key Takeaway

References and Resources

https://www.xandermarketing.com/saas-marketing/

https://www.chargebee.com/blog/saas-metric-customer-life-time-cltv/

https://neilpatel.com/blog/customer-acquisition-cost/

https://www.youtube.com/watch?v=orzsmq2_oXU

https://www.saastock.com/wp-content/uploads/2020/02/SaaS-Marketing-eBook.pdf

-Ends - 

Growth Success Story: Tinder | Episode 9 

How Tinder sparked record-breaking growth with referral marketing and subtlety embraced an early product-led growth method to spike customer usage rates.

Chapters

1. Background

2. The Online Dating Market 

3. Referrals, Early in the marketing journey

4. Positioning and Customer Psychology

5. Turning Addition Into Adoption 

6. Continuous Growth

7. Monetisation

8. Pandemic Growth

9.  Recap and Conclusion

Get in Touch: www.danielmurraymarketing.com

Full Article: https://www.danielmurraymarketing.com/free-marketing-resources/growth-marketing-tinder

References and Resources

https://www.referralcandy.com/blog/tinder-marketing-strategy/

https://digital.hbs.edu/platform-digit/submission/tinder-growing-the-critical-mass/

https://benchhacks.com/growthstudies/tinder-growth-hacks.htm

https://growthhackers.com/growth-studies/what-ignited-tinders-explosive-growth

https://en.wikipedia.org/wiki/Tinder_(app)

https://parantap.com/tinders-first-year-growth-strategy

http://www.businessinsider.com/jmp-securities-analyst-note-on-tinder-2015-4?r=UK&IR=T

https://techcrunch.com/2015/09/09/tinders-super-like-says-more-than-a-simple-right-swipe/

http://www.businessinsider.com/tinders-alternatives-dating-apps-hookup-2016-11