Untapped Marketing

The 90 Second SaaS Marketing Consultancy Series #2 (extended version)

Free SaaS Marketing Consultancy| in less than 90 seconds

#2 This episode looks at the key types of leads in SaaS and how to define them.

Introduction

So, I’m cheating on this 90-second series episode but it’s for good reason by adding a little bit of extra time to set this episode up. I want to share with you a snippet of context from my own experience in learning the language of SaaS.

Question?

How can you speak to customers and generate leads without out speaking the SaaS language?

This 90-second episode explains through some key definitions you’ll encounter in SaaS and what they mean. 

Chapters.

1. Introduction and background to some SaaS challenges

2. Marketing Qualified Lead (MQL)

3. Sales Qualified Lead (SQL) 

4. Product Qualified Lead (PQL)

5. Service Qualified Lead 

6. Summary 

Get in Touch: www.danielmurraymarketing.com

Show Notes and Resources: 

https://blog.incisive-edge.com/blog/saas-lead-generation-beginners-guide

https://blog.hubspot.com/service/saas-metrics

Episode 7 of UnTapped Marketing introduces the 90 Second SaaS Marketing Consultancy Series.

Context

Once a month I'll be bringing you a bite sized consultancy series offering easily digestible SaaS Marketing Tips in less than 90 seconds

The series is simple and straightforward. I hope these tips give you some food for thought if you’re in the SaaS Startup space or even if you just like to keep up to date with the latest industry trends.

Title: The 90 Second SaaS Marketing Consultancy Series #1 | 6 SaaS Marketing Tips in 90 seconds

Often, finding a new a way of thinking about the obvious can give the all important 1% change that can spike the next growth phase for a Startup, SME, or even a large enterprise organisation looking for some fresh energy on SaaS strategy.  

Chapters

1. Your product doesn’t sell itself

2. Create your ideal customer profile for B2B SaaS leads

3. Growth Hacking Works for SaaS Companies

4. Comfort zone.

5. Measuring success

6. SaaS in a nutshell

Resources

Here's a link to the accompanying article & show resources over on 

www.danielmurraymarketing.com/free-marketing-resources/saas-tips

- ends - 

Marketing for SME’s is certainly not without its challenges. Issues like limited resource, time restraints, budget & lack of structure can often mean that marketing gets drafted to the ‘to do’ list.

In 2021 more and more business will look to take marketing from the shelf & roll out a robust strategy. In this podcast I give you 6 easy to use tips to kick start your market efforts today.

Chapters

1. Connecting with social media advertising

2. Email: are you have standing out?

3. Branding: Your SME’s secret weapon to success

4. Tune up for website for free

5. Leveraging your Smart Phone to market your SME

6. Embracing the Bots - easy live chat tools for your site.

You can get in touch on [email protected] or on my website at www.danielmurraymarketing.com 

Please hit the follow button or share the link with your colleagues. Best wishes, Daniel

Show Notes & Resources:

23 of the Best Website Homepage Design Examples

Marketing tips you can use today by Daniel Murray

-ends -

10 Growth Hacks guaranteed to get your business more leads | Episode 5

Introduction

SaaS lead generation is not always successful immediately. However, instead of pausing all activity, there are a number of tactics or ‘growth hacks’ you can add to your marketing playbook to support your strategy while you give it time to build traction.

In this episode, I’ve collected a stellar pack of SaaS marketing tactics to spike lead generation in your business to change the energy in your marketing and commercial teams.

Chapters.

1. Extract more value out of existing content.
   
2. Change up your landing page layout
   
3. Hack SaaS review sites to expand your reach
   
4. Use shorter opt-in forms.
   
5. Give an incentive for referrals.
   
6. Pop-ups
   
7. Get to where your customers are and provide as much value as you can.
   
8. Extract your competitor’s Twitter Friends
   
9. Offer Discounts to Beta Testers.
   
10. Start Guest Posting
    

You can get in touch on [email protected] or on my website at https://www.danielmurraymarketing.com/

If you feel this article was of benefit to you, please hit the follow button or share the link with your colleagues. Best wishes, Daniel

Show Notes & Resources:

https://www.cobloom.com/blog/ways-to-generate-more-saas-leads

https://neilpatel.com/what-is-growth-hacking/

https://backlinko.com/the-definitive-guide-to-guest-blogging

https://www.leadfeeder.com/blog/b2b-saas-lead-generation-strategies/#gref

Accompanying blog available Monday 5th April

10 Growth Hacks guaranteed to get your business more leads | Episode 5

Introduction

SaaS lead generation is not always successful immediately. However, instead of pausing all activity, there are a number of tactics or ‘growth hacks’ you can add to your marketing playbook to support your strategy while you give it time to build traction.

In this episode, I’ve collected a stellar pack of SaaS marketing tactics to spike lead generation in your business to change the energy in your marketing and commercial teams.

Chapters.

1. Extract more value out of existing content.
   
2. Change up your landing page layout
   
3. Hack SaaS review sites to expand your reach
   
4. Use shorter opt-in forms.
   
5. Give an incentive for referrals.
   
6. Pop-ups
   
7. Get to where your customers are and provide as much value as you can.
   
8. Extract your competitor’s Twitter Friends
   
9. Offer Discounts to Beta Testers.
   
10. Start Guest Posting
    

You can get in touch on [email protected] or on my website at https://www.danielmurraymarketing.com/

If you feel this article was of benefit to you, please hit the follow button or share the link with your colleagues. Best wishes, Daniel

Show Notes & Resources:

https://www.cobloom.com/blog/ways-to-generate-more-saas-leads

https://neilpatel.com/what-is-growth-hacking/

https://backlinko.com/the-definitive-guide-to-guest-blogging

https://www.leadfeeder.com/blog/b2b-saas-lead-generation-strategies/#gref

Accompanying blog available Monday 5th April

Growth Marketing — What is it and why you should be using it in 2021

Podcast Chapters:

1. Introduction

2. Growth Marketing, what is it?

3. Always be growing

4. Hubspot quote.

5. Growth Hacking v Growth Marketing - are they different?

6. Sean Ellis of Dropbox on Growth

7. Traditional Marketing Versus Growth Marketing

8. What are the characteristics of a growth marketer

9. My Higher Ups Want Growth What should I do?

10. KPIs and Growth Marketers

11.Final Thoughts & Recap

Resources:

My Blog Article on Growth Marketing: https://danieljmurray.medium.com/growth-marketing-a-birds-eye-view-in-2021-f007c4de2f7

Growth Marketing Resources:

https://www.spyfu.com/blog/growth-hacking-vs-traditional-marketing/

Video: Growth Hacking. Data and Product Driven Marketing - David Arnoux

Growth Marketing — What is it and why you should be using it in 2021

Podcast Chapters:

1. Introduction

2. Growth Marketing, what is it?

3. Always be growing

4. Hubspot quote.

5. Growth Hacking v Growth Marketing - are they different?

6. Sean Ellis of Dropbox on Growth

7. Traditional Marketing Versus Growth Marketing

8. What are the characteristics of a growth marketer

9. My Higher Ups Want Growth What should I do?

10. KPIs and Growth Marketers

11.Final Thoughts & Recap

Resources:

My Blog Article on Growth Marketing: https://danieljmurray.medium.com/growth-marketing-a-birds-eye-view-in-2021-f007c4de2f7

Growth Marketing Resources:

https://www.spyfu.com/blog/growth-hacking-vs-traditional-marketing/

Video: Growth Hacking. Data and Product Driven Marketing - David Arnoux

Startup Marketing — A Year 1 Strategy in Under 20 Mins | Episode 3 

Context: As marketers, whether it's SaaS, B2C, SME or Start-Up level we need to read the market and always be ready to adjust.

In the first year of go to market strategy a tactical marketing plan should outline the marketing mix to succeed in a new market or with a new customer. It should be simple and appropriately considered for the size of the team.

In this episode I'll explain some clear steps you should consider when developing a marketing strategy that works for your business. 

Contact. You can get in touch on [email protected]

More from Daniel Murray

Daniel is a Senior Marketing Professional working in the SaaS B2B industry. Based in Ireland. Passionate about Sport, Tech and Strategic Marketing, and Remote Work. 

#SaaS #StartUp #B2B

Startup Marketing — A Year 1 Strategy in Under 20 Mins | Episode 3 

Context: As marketers, whether it's SaaS, B2C, SME or Start-Up level we need to read the market and always be ready to adjust.

In the first year of go to market strategy a tactical marketing plan should outline the marketing mix to succeed in a new market or with a new customer. It should be simple and appropriately considered for the size of the team.

In this episode I'll explain some clear steps you should consider when developing a marketing strategy that works for your business. 

Contact. You can get in touch on [email protected]

More from Daniel Murray

Daniel is a Senior Marketing Professional working in the SaaS B2B industry. Based in Ireland. Passionate about Sport, Tech and Strategic Marketing, and Remote Work. 

#SaaS #StartUp #B2B

Product Market Fit — a birds eye view | Episode 2 

In this episode I’ll be unpacking Product Market Fit and give a top line take on how to crack your first market. I'll look at the jobs to be done framework, GTM, common mistakes and a simple planning framework used by market leaders Hubspot to help you find fit in your market. 

Thanks for listening, Daniel. 

Get in touch: [email protected]