It looks like this podcast has ended some time ago. This means that no new episodes have been added some time ago. If you're the host of this podcast, you can check whether your RSS file is reachable for podcast clients.
Uppwards - The B2B Marketing Podcast
by Upp B2BEavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
Copyright: 2019 - Uppwards, Upp B2B
Episodes
Episode 4: Rational Marketing vs Irrational Customers
31m · PublishedChat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Dan's Reading List:
- Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
- Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It
- Richard Shotton - The Choice Factory
- Malcolm Gladwell - Talking to Strangers
- Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)
Episode 3: 7 Tips to Improve Your Digital Effectiveness
37m · PublishedChat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems
Episode 2: What Makes a Great Idea in Digital?
34m · PublishedChat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey
Watch The Great Hack on Netflix
See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645
Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?
30m · PublishedChat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl
Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake
Uppwards - The B2B Marketing Podcast has 4 episodes in total of non- explicit content. Total playtime is 2:15:20. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on February 23rd, 2024 14:50.
