What It Takes with Olly Fawcett

This week we sat down with Sam Matanle, Founder of Batch Ldn, and one of the founding team at Punchy Drinks. After spending 5 years at Punchy, Sam saw all of the highs and lows, and learned a lot about how to be successful in a hard industry. Sam then wanted to start his own journey and launched Batch LDN, and amazing brand, trying to make a massive difference in the space.

00:00 Introduction 01:04 2023 Chaos 02:13 Punchy Drinks 02:51 The Drinks Industry 04:33 Is Being In A Start Up For Everyone 08:35 Adjusting To Being Number 3 11:00 Punchy Success Story 12:35 Mistakes Start Ups Make 17:28 COVID's Impact on Punchy 19:45 Leaving Punchy After 5 Years 23:08 Why Did You Get A Co-Founder 28:05 Batch's Mission 30:58 Are Brands Really Sustainable? 43:11 Batch's Approach To Positioning 50:42 Why Have A Physical Location? 57:00 What's It Like To Be A Founder? 59:45 How Hard Is Q4 01:03:00 Loneliness As A Founder 01:1400 Upcoming Challenges Follow Sam & Batch: Instagram: https://www.instagram.com/samuelmatanle/ Batch LDN: https://www.instagram.com/batch.ldn/ Watch On:

https://youtu.be/5A6a3S43BjA

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Welcome to the first episode of What It Takes! In this first episode we sat down with the Founder of Puresport Grayson Hart, to speak about his journey of building the #1 CBD brand in the UK Puresport. Puresport has seen some incredible growth over the last few years, and one of the strongest areas of their brand is their community. We speak to Grayson about how to build this, and of course so much more. Episode Sections: 00:00 Intro 01:15 Adjusting from athlete to entrepreneur 04:30 How being an athlete impacted being an entrepreneur 09:30 What was your goal as an athlete 17:35 Achieve your goals as an athlete 27:26 The biggest struggles building a brand 32:56 Myths of being an entrepreneur 35:50 How to think about failure 41:30 The Mission of Puresport 46:56 Feeling under-qualified 49:31 Building London's biggest run club 53:28 Puresport's Community Impact 57:01 How Puresport started 01:00:14 Puresport Apparel 01:06:14 Puresport Product Range Development 01:08:00 2024 Plans 01:11:00 Closing Comments --- Send in a voice message: https://podcasters.spotify.com/pod/show/303-london/message

We are delighted to welcome Jordan from The Sidemen onto the podcast this week. Jordan has a wealth of experience which he takes us through in this episode. He sheds light into his journey to get to where he is now and how he has built The Sidemen to be what it is today. We also get a little glimpse into what the future holds for The Sidemen looks like. We hope you enjoy it as much as we did! 

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After speaking at length about one of Jamie’s top 5 brands, Moscot, Jamie and Olly look into the world of Snapchat. Using Bacardi as an example, they look into the audience that’s on there, the creative that resonates, and why brands might or might not want to consider it in their paid social strategy.

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This week Jamie and Olly take a look at the hot topic that is first-party data. We have seen a resurgence in the importance of email and SMS marketing and Olly and Jamie take a look into why one of the oldest forms of marketing has such a big part to play in today's marketing environment. As always, they share some updates on the goings-on at 303.

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This week Jamie and Olly deep dive into OOH advertising - how it has changed over the years and whether it should be part of a DTC marketing strategy. On this theme, they also talk about some of their favourite OOH ads from Specsavers to Thursday. As always, they share some updates on the goings-on at 303. 

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Jamie and Olly shed some light on the highly anticipated Swatch x Omega collaboration launch and what we can all learn from it. They also look into one of the most integral contributing factors to building a brand - font. How to choose one, what to do if you're fed up with yours and some examples of brands that are setting good examples. 

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Order is restored this week with Jamie's return! We hear all about his and Olly's appearance at the first-ever 303 event last week and what future 303 events might be. Olly and Jamie give some tips on how to elevate ecom shoots on a budget as we know it's not always feasible to go all out on studio shoots. They give advice on what to invest in and how to optimise your set-up.  We also share some thoughts on one of the DTC businesses that is peppered all over the 303 team's socials and whether we agree with their approach. 

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Brands are increasingly aware of the importance of community management, but how involved should your brand be with your users? We explore the value that can come from community management and the extent to which your brand should get involved. Should you delete negative comments? Start conversations with your followers? We explore all of this and more in this week's podcast. We also meet one of this year's new joiners, Hector, who gallantly stepped in whilst Jamie was away. 

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This week we delve into subscription models and whether DTC businesses should adopt them into their business model. In addition, if you want to learn some copywriting hacks, give this a listen for some insider tips! As always, we also get an update on what happened this week at 303 and a teaser as to who next week's special guest is in Jamie's absence!

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