What's Working Now

Rob Nelson is a serial entrepreneur with a track record of building and exiting successful B2B software companies. Rob has a passion for technology, design, competition and creating value for others. He is adept at navigating different industries, having launched ventures in logistics and business intelligence (Logica and Grow.com).
Rob is currently focused on investing, advising startups, golf, time with family and personal pursuits after successfully exiting Grow.com in early 2022. He enjoys an active lifestyle in Puerto Rico with his wife and five children, while maintaining a connection to Utah for summer getaways.


- Don't quit: Persistence and resilience are essential qualities for entrepreneurs to navigate challenges and reach success.
- Acknowledge that the journey to success involves challenges
- Leadership and setting expectations: Establishing clear standards and expectations not only for your team but also for their families can contribute to a strong organizational culture.
- The power of small wins: Recognize the importance of celebrating progress and small victories to motivate and engage employees.
- Proactively manage mental health: Acknowledge the importance of prioritizing mental well-being in the entrepreneurial journey for long-term success.



Join The “Now” Newsletter: https://now.katierichardson.com/newsletter
About Katie Richardson:
Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

Connect with Katie:
Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy
LinkedIn: https://www.linkedin.com/in/katie-richardson-creator
Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698
BuzzSprout: https://www.buzzsprout.com/1847280
Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter

For the last 20 years, Todd has leveraged his filmmaker experience and story-telling expertise to inspire thought leaders, rock stars, authors, and athletes to think beyond the brand shot list and to vision the arc of the story they wish to create for their brands; Ultimately to consider what inspired action they want their clients, customers, readers and fans to take. After years chasing his dream, mastering the craft, emotionally investing and hard charging all around Los Angeles, Todd has come back to Agoura Hills where he made it the official home for Inspiro Studio.

www.inspirostudio.com
@inspirostudio


• Unlocking untapped potential is crucial in navigating through chaotic times and achieving personal growth.
• Authentic storytelling and vulnerability can create meaningful connections
• Learning from failures and struggles leads to personal growth.
• Personal stories have the power to inspire and connect with a broader audience.


Join The “Now” Newsletter: https://now.katierichardson.com/newsletter
About Katie Richardson:
Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

Connect with Katie:
Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy
LinkedIn: https://www.linkedin.com/in/katie-richardson-creator
Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698
BuzzSprout: https://www.buzzsprout.com/1847280
Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter

Markus Kaulius is a serial entrepreneur and the founder of multiple 8 and 9 figure businesses. Over his 25-plus year career, he grew his supplement company from startup to $170 Million and helped clients worldwide lose over 3 million pounds. He has impacted the lives of over 10 million people. As a thought leader in the industry, he advises multiple 8 & 9-figure companies on their growth strategy and has been featured in major media such as PBS, Fox News, Apple TV and CNN. Markus's name is now in the Guinness Record Book as he recently spoke at a conference on financial literacy which broke the attendance record.
With an online following of over 300K, Markus shares daily insights with his community spanning business strategy, mindset, health, and faith. Through his new venture, playabiggergame.com, Markus is bringing together the world's greatest minds and sharing lessons learned from his entrepreneurial journey to help other high achievers break free from imbalance and feelings of discontent so they can find fulfillment beyond career success.

www.playabiggergame.com
@markuskaulius on Instagram
@markus.kaulius on Facebook


Key Takeaways from this episode.

• challenge oneself and push beyond past successes.
• Balancing business success with family life.
• Underscoring the significance of communication in relationships.
• Implementing new habits, and consistently working towards goals to achieve success.
• Encourage us to challenge assumptions and embrace new ways of thinking.


Join The “Now” Newsletter: https://now.katierichardson.com/newsletter
About Katie Richardson:
Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

Connect with Katie:
Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy
LinkedIn: https://www.linkedin.com/in/katie-richardson-creator
Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698
BuzzSprout: https://www.buzzsprout.com/1847280
Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter

In this podcast episode, Katie explores the importance of asking empowering questions to lead teams effectively. Drawing from a conversation with a CEO client, the host illustrates how shifting from directive statements to engaging questions can transform team dynamics and productivity.

Key Takeaways from this episode:

• Shift in Questioning Approach: Katie emphasizes the need to move away from directive statements that do not empower teams and instead advocate for asking questions that inspire creativity and problem-solving among team members.
• Illustrative Story: Through a client's experience, Katie highlights the challenges faced by leaders when their teams lack initiative and ownership. The client's journey demonstrates how altering the approach to communication can lead to significant improvements in team performance.
• Implementation of Empowering Questions: By replacing directives like "hold each other accountable" with questions like "If I were to get this done right the first time, what would that look like?", Katie illustrates how such questions engage team members' critical thinking and responsibility, ultimately fostering a culture of ownership and efficiency.

By embracing this shift in questioning approach, leaders can empower their teams to excel, fostering a culture of accountability and productivity while achieving organizational goals.

Join The “Now” Newsletter: https://now.katierichardson.com/newsletter

About Katie Richardson:

Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

Connect with Katie:

Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy

LinkedIn: https://www.linkedin.com/in/katie-richardson-creator

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698

BuzzSprout: https://www.buzzsprout.com/1847280

Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter

Free Goal Setting Guide: https://now.katierichardson.com/goal

In this conversation, Katie speaks with Greg McKeown, renowned author of "Essentialism" and "Effortless". Greg, a maverick in various aspects of life, has forged his own path in personal and professional realms. His approach to life and business is unconventional yet remarkably effective, reflected in his visionary actions and decisions. Throughout our discussion, Greg shares insights into the arduous process of writing a book, offering valuable guidance and solutions, which have profoundly impacted my perspective. We delve into his personal experiences, successes, and failures, exploring better strategies and questioning norms in pursuit of extraordinary outcomes.

Key Takeaways from this episode:

• Greg shares amazing principles from his books "Essentialism" and "Effortless"
• He has carved his own path in life, business, and family, embodying a maverick spirit in his approach.
• The conversation delves into the challenges of writing a book, with Greg providing valuable insights and solutions that have reshaped perspectives and approaches.

Join The “Now” Newsletter: https://now.katierichardson.com/newsletter

About Greg McKeown:

Greg McKeown has dedicated his professional life to uncovering counterintuitive ways to be very successful–without burning out. In this pursuit he has written two New York Times bestsellers, “Essentialism: The Disciplined Pursuit of Less”, which has sold over one million copies and been voted by Goodreads as “The #1 Leadership and Success Book to Read in a Lifetime” and “Effortless: Make It Easier to Do What Matters Most”. Together they have been published in 37 languages. McKeown did his Masters of Business Administration at Stanford’s Graduate School of Business, his Global Leadership and Public Policy certificate at Harvard University’s John F. Kennedy School of Government and is currently doing doctoral research at the University of Cambridge.

Connect with Greg:

www.gregmckeown.com

https://gregmckeown.com/books/essentialism/

https://gregmckeown.com/books/effortless/

About Katie Richardson:

Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

Connect with Katie:

Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy

LinkedIn: https://www.linkedin.com/in/katie-richardson-creator

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698

BuzzSprout: https://www.buzzsprout.com/1847280

Spoti

In this podcast episode, Katie Richardson shares her journey from studying product design to founding her successful company, Puj. Reflecting on the toll her business took on her personal life, she prioritized balance and alignment, ultimately leading to the decision to sell the company and transition into coaching. Katie emphasizes the importance of personal growth and alignment, guiding others to achieve fulfillment in both their professional and personal lives.

Key Takeaways from this episode:

• Building a company with enterprise value by trademarking the brand, patenting products, and establishing distribution channels.
• The unexpected decision to sell the company and pivot towards educational initiatives
• Katie's transition into executive coaching, where she helps clients align their business goals with their personal values and relationships.

Join The “Now” Newsletter: https://now.katierichardson.com/newsletter

About Katie Richardson:

Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

Connect with Katie:

Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy

LinkedIn: https://www.linkedin.com/in/katie-richardson-creator

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698

BuzzSprout: https://www.buzzsprout.com/1847280

Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter

In this podcast episode, Roberto Inderbitzen, an industrial designer, explores intentional product design, stressing the importance of creating meaningful user experiences. He emphasizes the need to understand the intersection between objects and people to craft impactful designs and discusses his creative process, highlighting the importance of asking critical questions.

Key Takeaways from this episode:

• Roberto Inderbitzen emphasizes intentional product design, stressing the importance of creating meaningful user experiences and understanding the intersection between objects and people.
• He advocates for designing with purpose by addressing genuine user needs, maintaining integrity in business relationships, and infusing emotion into design for deeper user resonance.
• Shares insights into his journey as a business owner and podcast host, promoting curiosity-driven problem-solving.

Join The “Now” Newsletter: https://now.katierichardson.com/newsletter

About Roberto Inderbitzin:

Roberto Inderbitzin is Peak Performance Designer | Creative ReFramer | Podcast Host | co-author. His mission is to rid the world of horrible and wasteful products by creating positive experiences through the objects he designs for people. He is the founder of Reframe.design, a design consultancy in Zurich, Switzerland. And hosts Conversations with Roberto, a podcast dedicated to helping entrepreneurs and founders create iconic brands, experiences, and products. With genuine curiosity and reframing the view, he tackles the essential challenges.

Connect with Roberto:

Design studio REFRAME Design https://www.reframe.design/

Podcast Conversations with Roberto https://www.conversations.design/

Podcast INTRO https://www.youtube.com/watch?v=Qh3Xav6hvP8

Youtube Chanel https://www.youtube.com/@reframelab

Youtube Podcast https://www.youtube.com/@reframelab/podcasts

Twitter https://twitter.com/therobmex

LinkedIn https://www.linkedin.com/in/inderbitzin/

Instagram https://www.instagram.com/roberto_inderbitzin/

Connect with Katie:

Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy

LinkedIn: https://www.linkedin.com/in/katie-richardson-creator

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698

BuzzSprout: https://www.buzzsprout.com/1847280

Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter

Katie provides a training for Krista Mashore’s private group about overcoming fear, a common challenge for entrepreneurs. Katie shares a simple yet powerful method to flip fear on its head and use it as rocket fuel for success. She emphasizes the importance of being present and honest with oneself, as well as defining fear to make it actionable. By asking two key questions, "Who am I?" and "What do I want?" individuals can orient themselves, making decisions and declarations that propel them forward despite fear. Katie illustrates her points with personal stories and encourages listeners to embrace discomfort as a catalyst for growth.



Key Takeaways from this episode:

• Fear is a projected belief, not a fact. Reshaping thoughts empowers action.
• Asking "Who am I?" and "What do I want?" provides clarity amid fear, guiding decisive choices.
• Embracing discomfort and making declarations based on identity and desires lead to growth and fulfillment, overcoming fear's limitations.

Join The “Now” Newsletter: https://now.katierichardson.com/newsletter


About Katie Richardson:

Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.



Connect with Katie:

Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy

LinkedIn: https://www.linkedin.com/in/katie-richardson-creator

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698

BuzzSprout: https://www.buzzsprout.com/1847280

Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter

Katie discusses the challenges CEOs face when incentivizing teams and offers three key principles. Firstly, it addresses the issue of CEOs projecting personal perspectives onto team members and advocates for aligning incentives with individual responsibilities. The second principle emphasizes embracing leadership responsibilities and encouraging open communication through regular check-ins and reviews. Lastly, the third principle advises tapping into existing desires of team members, and connecting company needs with individual interests for effective motivation. Overall, the podcast provides practical insights for avoiding common pitfalls in team incentivization and fostering a more motivated workforce.

Key Takeaways from this episode:

• Align Incentives with Responsibilities
  • Recognize and address the tendency to project personal perspectives onto team members.
  • Align incentives with individual responsibilities to avoid frustration and enhance team performance.
• Embrace Leadership Responsibilities
  • Overcome the reluctance to be perceived as a "bad guy" by taking up the responsibility of leadership.
  • Foster open communication and set clear expectations through regular check-ins and reviews.
• Connect Company Needs with Existing Desires
  • Identify and leverage the existing desires of team members rather than trying to create motivation externally.
  • Establish a connection between company needs and individual desires, offering specific rewards tied to employees' interests.

Join The “Now” Newsletter: https://now.katierichardson.com/newsletter

About Katie Richardson:

Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

Connect with Katie:

Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy

LinkedIn: https://www.linkedin.com/in/katie-richardson-creator

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698

BuzzSprout: https://www.buzzsprout.com/1847280

Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter

In this podcast episode, Katie Richardson shares six soft skills crucial for preparing your company for a future exit. Drawing from her own experience of learning business through trial and error, she emphasizes the importance of intangible value, being in control of negotiations, and the readiness to walk away. Katie stresses the importance of developing these soft skills early on, even before you're actively seeking an exit, to empower yourself in negotiations and ensure the best outcome for your company.


Key Takeaways from this episode:

• Know Your Intangible Value
• Always Be Talking with Interested Parties
• Find Who Would Value You the Most
• Understand That You Are in the Driver's Seat
• Get Creative
• Be Willing to Walk Away

Join The “Now” Newsletter: https://now.katierichardson.com/newsletter



About Katie Richardson:

Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.



Connect with Katie:

Website: https://katierichardson.com/
CASE STUDIES: https://now.katierichardson.com/casestudy
LinkedIn: https://www.linkedin.com/in/katie-richardson-creator

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698
BuzzSprout: https://www.buzzsprout.com/1847280
Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter