The Retail Influencer

Today a packaging needs to be sustainable and this means many different things. (Reuse, Recycle, Compost etc…). But there is also another major trend in the packaging industry which focuses on digitalisation. So, what does it imply? Concretely what applications and achievements are made today?

To discuss this digitalisation I invited Greet Vanoppen, Strategy & Design Leader at .becoming belgium.

Today a packaging needs to be sustainable and this means many different things. (Reuse, Recycle, Compost etc…). But there is also another major trend in the packaging industry which focuses on digitalisation. So, what does it imply? Concretely what applications and achievements are made today?

To discuss this digitalisation I invited Greet Vanoppen, Strategy & Design Leader at .becoming belgium.

The world faces conditions such as diabetes or malnutrition. Therefore, educating consumers is quite an important challenge. Retailers and brands even make it a pillar in their plans as they have a major role to play. 

And to address the challenge, initiatives such as the ones my guests started might help. Tuulia Järvinen and Laura Holland founded Venner Nutrition and took on the task of empowering families to live healthy and happy lives. In this episode, you will hear about improving food awareness through gamification.

Covid, supply chain, the Ukrainian conflict... The crises follow one another. It makes you wonder if a startup can still launch itself and make its mark on the market. 

Yet some do, and the buzzword to describe them is resilience. To talk about this term and no doubt inspire you, my guest today is Gary Garnier-Guisgand from Nespart. Together we talk about Kidywolf, a brand of toys and objects for children that launched at the end of 2019 and that despite successive crises has established itself well in several countries. A great example that with resilience, great results can happen. 

In this episode we are talking about a well known system in the food industry, the Nutriscore. The concept is designed to help consumers identify healthy products. It is a visual attempt to simplify the nutritional value of food product.

But since the introduction of the system, it has also been described as far from perfect. Therefore in this episode with my guest, Aris Christodoulou, Founder and President at SIGA, we put the Nutriscore under the microscope. 

Listen to it on this episode titled : the Nutriscore debunked. 

In the news this week 

• Times are tough for specialised alternative food stores
• Nolhtaced is the retailer formerly known as Decathlon
• “Let’s go” is the new European brand campaign of MediaMarkt
• Finish, the Dishwasher detergent brand continues to raise awareness among Belgians to save more water
• Kraft Heinz, starts a new step in its partnership with Pieter Pot, the online packaging-free supermarket. 

The French Market is definitely an appealing target for any company. But in order to enter the market, a manufacturer must first prepare and ask itself some questions. For example, should you use an agent, a wholesaler or go directly, or perhaps use another road?How do you seduce buyers? What drives consumers? ...

These and other questions are addressed in today's episode with Mathilde Imrie of Sutralis, an organisation that helps companies enter the French market. 

As you will hear, Mathilde will give you pointers and a lot of facts to help you in the right direction. 

In the news this week 

• Newpharma helps the Colruyt Group in preventive healthcare
• Carrefour Belgium and Takeway.com start a test to deliver groceries 
• Retailers help Pink Ribbon to fight breast Cancer
• Anuga and Innova Market Insights enhance their collaboration

Inflation, Purchase power , e-commerce or customer experience. These are just some of the parameters that retailers have to juggle with today. For this episode, my guest comes from a major player in the food retail industry. Alexandros Boussis, Senior Vice President Commerce & Marketing at Delhaize Belgium discusses with me about all these aspects. As you will hear, he was very candid and open about the current crisis and how Delhaize reacts in the current circumstances.

Inflation, Purchase power , e-commerce or customer experience. These are just some of the parameters that retailers have to juggle with today. For this episode, my guest comes from a major player in the food retail industry. Alexandros Boussis, Senior Vice President Commerce & Marketing at Delhaize Belgium discusses with me about all these aspects. As you will hear, he was very candid and open about the current crisis and how Delhaize reacts in the current circumstances.