Brute Strength Podcast

Unlock the secrets behind top-tier CrossFit performance as CEO Matt Torres, CMO Micah Shoemaker, Head of Remote Coaching El Senouvor, join to dissect the Quarterfinals and talk about coaching athletes one on one. In this episode, we tackle questions surrounding programming, our coaching mentorship, and the controversial penalties shaking up the 2024 Quarterfinals leaderboard. During this hour-long discussion you'll gain insider knowledge on what it takes to design workouts that push elite athletes to their limits and how these high-stakes competitions are setting the stage for future showdowns.

Step into the world of elite fitness coaching with a candid conversation that explores the art of tailoring training to individual athlete needs. Discover why a one-size-fits-all approach falls short and how personalized attention can catapult an athlete's performance from great to extraordinary. Through anecdotes and expertise, we illuminate the transformative power of real-time workout adjustments, laser-focused on capitalizing on each competitor's unique strengths.

Finally, we confront the contentious CrossFit scoring system head-on, advocating for a more professional and equitable landscape. The discussion pivots to the potential of systematic changes and promises a deep dive into the competitive fitness ecosystem, serving up a compelling narrative that champions fairness, sustainability, and the relentless pursuit of excellence in sport. Join us for an episode that not only educates but also sparks a call to action for the future of CrossFit.

(0:00:02) - Analysis of CrossFit Quarterfinals Programming

(0:10:28) - Optimizing Athlete Performance Through Intentional Training

(0:21:09) - Success in Fitness Coaching Programs

(0:35:02) - Coaching High Level Athletes and Programming

(0:45:31) - CrossFit Quarterfinal Scores Controversy Discussion

---------------------

YT link: https://youtu.be/t48qu1SgmIM

---------------------

Links:

Connect with Micah

Connect With Matt Torres

Resources:

Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help.

Click here to get started.

Reviews:

Enjoy the show? Take a second toleave us a review!Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

Hosted by Wex Appeal Podcast

Unlock the secrets behind the powerful rebrand of Brute as Wex Appeal sits down with the masterminds Matt Torres and Micah Shoemaker. Get ready to discover how a strategic facelift can rejuvenate not just a company's image, but its entire ethos. This episode peels back the layers of Brute's transformation, exploring the intricate journey from concept to reality. Matt and Micah leave no stone unturned, sharing the meticulous process of collaborating with UK's Fluoro to create a logo that's not just aesthetically pleasing but also a true representation of the company's core values and the spirit of its community.

Experience the evolution of Brute's coaching philosophy and business model firsthand through our vibrant conversation. We delve into the intriguing partnership between Matt and Micah and how their combined strengths have propelled Brute to new heights in athlete development. The narrative spans from their hands-on coaching methods to strategic decisions like the move to Jacksonville, which has opened avenues for growth and provided a supportive environment for athletes. The discussion is a testament to their commitment to excellence, painting a picture of a company that's as invested in its people as it is in their success.

Wrapping up, we explore the rigors of preparing athletes for the competitive world of CrossFit. The episode highlights the meticulous year-round training and the diverse expertise of Brute's expanded coaching team. We celebrate the autonomy granted to athletes in competition settings, emphasizing the strategic planning that goes into their preparation. It’s a compelling look at the dedication behind Brute's pursuit of excellence, one that will leave fitness enthusiasts and aspiring athletes alike inspired and informed about what it takes to perform at the pinnacle of their abilities.

(0:00:01) - Brute Strength Podcast Rebranding Conversation
(0:07:57) - Evolution of Brute Coaching and Brand
(0:17:17) - Brewers' Move to Jacksonville
(0:28:52) - Individualized Athlete Development in CrossFit
(0:38:30) - The Evolution of Brute Athletics

---------------------

YT link: https://youtu.be/hJpXcg1FTzU

---------------------

Links:

Connect with Micah

Connect With Matt Torres

Resources:

Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help.

Click here to get started.

Reviews:

Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

Ready to level up your understanding of the CrossFit Games? This episode of the Brute Strength Podcast will give you a fresh perspective on the hotly debated topic of age groups in the sport. Micah Shoemaker and Matt Torres, Owner and CEO of Brute Strength and Coach to many CrossFit Games athletes, dive deep into the controversies, costs, and the future of age group athletes' involvement in the sport. Prepare to challenge your preconceptions as we explore how to enhance their participation and the reaction to these revolutionary ideas.

Taking a glimpse of the exciting future of the CrossFit Games, this episode will stir your curiosity as we talk about the potential for growth in age group athletes' involvement and how it could be transformed into a profitable venture. The importance of recognizing professional athletes' role in the CrossFit community and the potential of monetizing the ones who attract the most attention is also discussed. Listen in as we debate the pros and cons of separating the athletes from the community and the evolution of the CrossFit Games into an established sport.

Lastly, this episode takes a look behind the scenes of the CrossFit Games and the well-known Dave Castro, including his role in CrossFit programming. Gain a deeper understanding of his contribution to the sport and the intricate planning process for the events. 

Finally, we touch upon the trust we place in our leaders, the significance of professionalism and preparation, and ways to deal with social media criticism. We also share our gratitude towards our listeners and how athletes can become more engaged in CrossFit. Get ready to be enlightened and possibly have your perspective on the sport reformed.

Episode Chapters-

(0:00:01) - Age Groups in CrossFit Games Debate

(0:11:00) - The Future of CrossFit Games

(0:20:41) - Dave Castro's Role in CrossFit Programming

(0:29:34) - Brute Strength Podcast Listener Appreciation

---------------------

YT link: https://youtu.be/B44_07QOLnw

 ---------------------

Links:

Connect with Micah

Connect With Matt Torres

Resources:

Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. 

Click here to get started.

Reviews: 

Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

Have you ever found yourself struggling to maintain your fitness and nutrition routines while traveling for competitions? Join us as we share our personal experiences and tips on how to take care of yourself during these trips, such as focusing on protein intake and maintaining your meal routines when possible. In this episode, the Director of Coaching at Hard Work Pays Off (HWPO), Jake Marconi and I explore how to maintain your fitness while traveling, the benefits of bodybuilding and powerlifting for Crossfitters and strength athletes alike, the critical role culture plays in coaching, and how it can be cultivated.

Listen in as we reveal our experiences in building lasting culture and the importance of investing time in employees to guide them in the right direction. Discover our insights on how exemplifying the desired culture, being collaborative, and allowing for differing opinions can create a strong team environment that extends far beyond fitness.

Lastly, join us as we take a deep dive into the importance of discovering your passion and influence and how it's essential to share your experiences and knowledge with others. We reflect on the concepts of legacy, mortality, and how gaining wisdom through perspective can lead to a more fulfilling life. Don't miss our conversation on the alignment of personal goals and the pursuit of high achievement, as well as the importance of understanding the utility of our beliefs.

“Those beliefs could change the world…and they could also ruin your life, if you let them.”

Click here to watch this week's episode on Youtube!

--------- EPISODE CHAPTERS ---------

(0:00:01) - Traveling Fitness Strategies

(0:12:08) - The Benefits of Bodybuilding Training

(0:22:30) - The Importance of Culture in Coaching

(0:29:42) - Building Lasting Culture Slowly

(0:35:25) - Discovering Your Passion and Influence

(0:47:16) - Perspective on Legacy and Mortality

(1:01:56) - Alignment and Fulfillment in High Achievement

(1:12:30) - Defining Terms and Utility of Beliefs

Links:

Connect with Micah

Connect With Jake Marconi

Resources:

Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. 

Click here to get started.

Reviews: 

Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

Youtube

Inspired by his son's plea, Renato opens up about his transition from working in an insurance agency to becoming a successful content creator. We discuss the importance of committing 110% to something you truly believe in and the courage it takes to make a big change. We also explore the power of taking accountability for our own lives, understanding our circumstances, and how to manage expectations while trading up problems in pursuit of our passion.

Nothing is more inspiring than the people who support and believe in us. We reflect on how our decisions affect our loved ones and how having the courage to take risks can impact others. This episode is a testament to the power of believing in yourself and in the people who value you. Don't miss this opportunity to learn from our experiences and gain valuable insights into taking the leap of faith and chasing your dreams.

--------- EPISODE CHAPTERS ---------

(0:00:01) - Making the Leap to Pursue Passion
(0:09:27) - Transitioning to Content Creation
(0:22:50) - Taking the Leap
(0:33:50) - Taking Responsibility and Moving Forward
(0:40:31) - Managing Expectations and Trading Up
(0:51:54) - The Power of Believing in Someone
(1:04:27) - Everyday Heroes and Time Management

Click here for the Youtube link!

 ---------------------

Connect with Micah

Connect With Renato

Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help.

 Click here to get started.

Reviews: 

Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

YouTube

Danielle Brandon, Dallin Pepper, and Coach Matt Torres join Micah at Wodapoloza to discuss the season and the new additions to the Brute Strength HQ team.

Links: Connect with Micah

Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started.

Reviews: 

Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

YouTube

Danielle Brandon, Dallin Pepper, and Coach Matt Torres join Micah at Wodapoloza to discuss the season and the new additions to the Brute Strength HQ team.

Links: Connect with Micah

Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started.

Reviews: 

Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

YouTube

Nicole Torres is a physcial therapist in Naples, FL who helps CrossFitters get out of pain. Most notably she's worked with Emma Cary with her back injury.

Links: Connect with Micah

Connect with Nicole

Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started.

Reviews: 

Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

YouTube

Luan Nguyen has been in the fitness industry for over 2 decades. He currently owns and operates a gym in Birmingham, AL, Wheelhouse Academy. Prior to Wheelhouse, Luan has served many different roles in the industry - including Programming Director for a fitness franchise, consultant to gyms all over the United States, and Competition Director to some of the largest fitness competitions in the southeast. 

205 Throwdown is functional fitness competition in Birmingham, AL founded by Micah Shoemaker. This year's competition will host teams of 4 at Bill Harris Arena August 12, 2023.

Links: Connect with Micah

Connect with Luan

205 Throwdown

Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started.

Reviews: 

Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

YouTube

Coach El is one of the top coaches at the elite level of the sport of CrossFit.

Links: Connect with Micah

Connect with El

Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started.

Reviews: 

Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future.

Give us a follow on social media below for daily workouts & inspiration:

Instagram

Facebook

Website

YouTube