Digital Public Relations

This week we discussed the pre-gaming of Thanksgiving and how Black Friday has caused digital uproar and the downfall and meaning behind Thanksgiving compared to other holidays. Learn about Thanksgiving's brand and how it's being overshadowed by social media and the public's desire to shop for a good deal. Check out the links below to dive deeper into the content we discuss. https://www.macys.com/social/parade/ https://www.history.com/news/whats-the-real-history-of-black-friday

Jennifer Aniston recently joined Instagram, setting a Guinness World Record by becoming the fastest Instagram account to reach 1 million followers at five hours and 16 minutes and 8.6 million followers in less than 24 hours. She joined Instagram with the perfect first post, causing a ripple effect. Listen to learn more! Check out Jennifer's Instagram post here: https://www.instagram.com/p/B3o8vWDhlOh/?igshid=hpoolsfkhfg2 Check us out on Twitter: https://twitter.com/olivia_boris https://twitter.com/vanessagres

Jill Golden and Jess Skitzki discuss newsjacking and how it can be great PR for a brand, or a terrible mistake if not executed properly. We discuss some well-known brands including Dunkin Donuts, Kit Kat and KFC and their newsjacking successes with popular events and social trends including the Royal Wedding, the gold and white dress and the Area 51 raid. We also share some feelings on one brand that made quite the mistake when creating a newsjacking tweet. We share some insights on the best way to newsjack for your brand from the book The New Rules of Marketing and PR by David Meerman Scott. At 1:00 we start by briefly defining newsjacking and what it actually is. At 1:16 we discuss the Royal Wedding and how some brands used this huge event to newsjack, such as KFC creating a new chicken bucket design and Dunkin Donuts creating a new donut. At 2:37 we define newsjacking more in depth from the book The New Rules of Marketing and PR by David Meerman Scott. We talk about the importance of timing when newsjacking in order to be successful. You can find the graph we talk about by clicking the link below. At 4:23 Jess talks about one of her favorite newsjacking tweets: Kit Kat dissing the iPhone 6 after the phones started bending. At 4:50 Jill shares a Facebook post from a smaller company, the Oklahoma City Animal Welfare, that created a viral Facebook post regarding the Area 51 raid which was a popular social media discussion this past summer. At 5:55 we talk about Norwegian Airlines newsjacking the Brad Pitt and Angelia Jolie’s break up with a clever paid advertisement. At 6:55 we discuss The Salvation Army’s newsjack about domestic violence and the gold and white/black and blue dress. At 8:17 we get in to a bad newsjacking example from DiGiorno pizza and the #WhyIStayed hashtag regarding domestic violence in relationships. Sources: Royal Wedding - KFC and Dunkin Donuts https://www.impactbnd.com/blog/royal-wedding-marketing-campaigns-newsjacking Newsjacking graph - David Meerman Scott https://www.newsjacking.com/what-is-newsjacking-newsjacking?hsCtaTracking=9c032988-3e0e-4427-80a7-47073fbd8332%7Cc506e229-95b1-409f-ae10-8929928bc256 Kit Kat - bending iPhone https://twitter.com/kitkat/status/514817515177123841?lang=en OKC Animal Welfare - Area 51 raid https://www.facebook.com/OKCanimalwelfare/posts/2321815751241021 Norwegian Airlines - Brad is single https://www.traveller.com.au/brad-is-single-ad-norwegian-airline-cashes-in-on-brangelinas-split-with-cheap-flights-ad-grp6r4 Salvation Army - Gold and white dress https://www.agilitypr.com/pr-news/uncategorized/newsjacking-how-to-hit-the-bullseye-even-if-youre-coming-in-green/ DiGiorno - #WhyIStayed https://www.buzzfeednews.com/article/ryanhatesthis/digiorno-whyistayed-you-had-pizza

Zoe Swartz and Olivia Eastly discuss how Star Wars and Disney have been promoting the release of the new movie, Star Wars: The Rise of Skywalker, which lands in theaters on December 20, 2019. We talk about what Star Wars has done on Twitter and their own personal blog, as well as how partnering with brands like ESPN has helped bridge the gap between viewers young and old, sporty and geeky. Sources: https://www.forbes.com/sites/scottmendelson/2019/10/23/5-ways-disney-is-selling-the-rise-of-skywalkeras-the-avengers-endgame-of-the-star-wars-saga/#b34af07c2945 https://www.starwars.com/news/star-tours-star-wars-the-rise-of-skywalker-update https://www.starwars.com/news/star-wars-the-rise-of-skywalker-final-trailer

In our digital world, it impossible to not mention influencers, but we're here to tell you about our favorite Twitter influencers. They are opinion leaders through a digital age and bring humor to social media platforms. Check out the influencers we talk about below! Twitter Influencers: https://twitter.com/CaucasianJames https://twitter.com/holy_schnitt https://twitter.com/ryanyeetz https://twitter.com/SheRatesDogs https://twitter.com/michaelaokla Check us out on Twitter: https://twitter.com/KaylaRaeC13 https://twitter.com/holykelllll

A look into Trump's impeachment inquiry, how he has reacted on social platforms and how this ties into public relations in terms of crisis.

Riseeee and shineeee! Rachel Hale and Becca Rowe break down the pros and cons of going viral. From Kylie Jenner to Tide pods to Gillette, we talk about recent viral campaigns, tweets and trends and how that can positively or negatively affect a brand. Follow us on Twitter and maybe we can go viral one day: @all_halerachel @beccamac98 Sources: https://www.outsourcestrategies.com/blog/advantages-and-disadvantages-of-viral-marketing.html https://www.impactbnd.com/blog/the-advantages-of-viral-marketing https://www.semrush.com/blog/viral-marketing-campaign-inspiration/ https://www.searchenginejournal.com/times-brands-went-viral-wrong-reasons/225053/#close https://www.washingtonpost.com/news/to-your-health/wp/2018/01/13/teens-are-daring-each-other-to-eat-tide-pods-we-dont-need-to-tell-you-thats-a-bad-idea/ https://www.youtube.com/watch?v=koPmuEyP3a0 https://www.youtube.com/watch?v=gxzIUB_Vbj0

Ellen DeGeneres and George W. Bush Controversy by Digital PR Podcast

Robyn Berardi and Aliyah Tipton discuss the concerns on social media regarding the Joker movie and the message it spreads. The Joker movie was released on October 4, 2019, and many viewers were worried the film promotes violence. This episode also analyzes Warner Brothers' response to the criticism and how they have used social and earned media to enhance ticket sales.

In this podcast, Brynn Pennell and Natalie Eusebio discuss how The Jonas Brothers used organic media and brand loyalty to aid them in their band's reunion. Also check out their discussion about Miley and Billy Ray Cyrus! Sources: https://www.forbes.com/sites/monicamercuri/2019/02/28/the-jonas-brothers-reunite-and-announce-new-single-sucker/#34d505d6c40d https://www.rollingstone.com/music/music-news/jonas-brothers-reunion-new-music-sucker-late-late-show-801382/ https://www.youtube.com/watch?v=0O67hqc3Hqk