Digital Public Relations

About This podcast is a part of the Digital Public Relations Class Podcast. We are students learning how to showcase our work and promote our personal brand. Through the Digital PR class podcast, we are able to express our passions while learning how to navigate various PR tools. If you’re a sports fanatic looking to support women in sports, Sideline Talk is for you. Hosted by Kent State University senior public relations students Izzy Stewart and Pilar Lewis, Sideline Talk focuses on pointing out the misrepresentation of female athletes and the lack of recognition in women’s sports. In this episode: Izzy and Pilar dive into the lack of media coverage in women’s sports, including their own personal experiences as female athletes. With only 4% of sports media coverage granted to female athletes, the two dissect the problem and how it can be fixed. From specific sports campaigns to efforts being made by professional female athletes, this episode sheds light on how prominent of an issue this has always been and continues to be. For more on Sideline Talk, visit https://ladiesletstalksports.weebly.com and https://gametimeactivism.weebly.com and subscribe to our blogs. For additional information and resources, visit: TOGETHXER - https://togethxr.com The Women’s Sports Foundation - https://www.womenssportsfoundation.org The Female Athlete Movement - https://femaleathletemovement.com Just Women’s Sports - https://justwomenssports.com HOSTED BY: Izzy Stewart and Pilar Lewis

In this episode, hosts Ian and Austin discuss Facebook and the various ethical complaints the company has recently received. Past and present employees have come forward to say that Facebook is more concerned with profit and growth than safety and responsibility. People have quit due to these problems and many more have been directly affected by Facebook's lack of moderation and desire for expansion. Ian and Austin also talk about how the general population uses Facebook, social media in general, how public relations professionals use digital media, how online privacy affects everyone and more. More information on the leaks: https://nymag.com/intelligencer/2021/10/what-was-leaked-in-the-facebook-papers.html https://www.theatlantic.com/ideas/archive/2021/10/facebook-papers-democracy-election-zuckerberg/620478/ https://www.nbcnews.com/tech/tech-news/facebook-whistleblower-documents-detail-deep-look-facebook-rcna3580

Your hosts Kandra Hill and Theresa Lovrak are ‘Keeping Up With the Kardashian’s’ as Khloe’s PR team is ‘keeping up’ with the distribution of an unfiltered photo. Is this just an over reaction to one unfavorable picture or could this cause a devastating blow to the Kardashian brand? Resources: https://www.today.com/tmrw/fans-love-unedited-bikini-pic-khloe-kardashian-so-why-it-t214267 https://screenrant.com/kuwtk-khloe-kardashian-photoshopped-picture-publicist-fan-reaction/ https://twitter.com/KosmeticKrys/status/1379765702345826310?s=20 https://www.google.com/url?q=https://www.instagram.com/p/CNY29zthNif/?utm_source%3Dig_web_copy_link&sa=D&source=editors&ust=1619114213701000&usg=AOvVaw3nSaAbNkDvVkKGY_bx5oSd

Jude Anderson runs a photography business that she started on her own and has built a strong business with a large clientele. The podcast talks about how she got started, what the business entails and how she markets herself in this digital age. She started with a lot of marketing skills that have helped her with starting and growing her business. For those who do not know boudoir photos are tasteful pictures of women in lingerie that are done artistically and put in a nice album or wall art. She also does family portraits and weddings with all three being an option on her company's website. She has over 1,500 hundred friend on her personal Facebook page. Her Boudoir Group page for her business has 1.4 thousand members and her other page for all the other photography options has over two thousand followers. She talks about how a good product matters and reviews can hurt or help. Her clients, if happy, can do most of the marketing for her business as she relies on word of mouth. Links to Lovely Ink Creative pages https://www.facebook.com/groups/2667158910007415 https://www.facebook.com/LovelyInkCreative https://lovelyinkcreative.com/

In this episode, Digital Public Relations students Zoe Blank and Jessica Cobb discuss social media influencer marketing on Instagram. Over the last decade, we’ve seen enormous growth in social media, and brands worldwide have begun partnering with influencers to help market their products. In this week’s episode, our hosts take a closer look at the various marketing strategies used by influencers on Instagram. They dive into what this growth means for PR professionals and what role social media influencer marketing plays in the digital PR space. The purpose of this episode is to highlight how brands can utilize various influencer marketing strategies, and the expected growth of social media influencer marketing in the future of digital PR. Check out these resources to learn more: https://www.vividcandi.com/kylie-jenner-influencer-marketing-brands/ https://www.forbes.com/sites/katetalbot/2018/07/24/5-social-media-lessons-to-learn-from-kylie-jenner/?sh=67372c141677 https://www.prdaily.com/how-to-approach-influencer-marketing-through-a-pr-lens/ https://www.grouphigh.com/blog/every-brand-include-social-influencers-pr-strategy/

In today’s episode, Digital PR students and hosts Andrew, Griffin and Ray talk social media and musicians. Over the last decade, musicians have come to use social media to take advantage of trends, collaborate with influencers and become influencers themselves. Our hosts reflect on some of the past successes and failures of musicians using social media from the widely successful 2016 Mannequin Challenge to Rita Ora’s 2014 failed attempt at a viral tweet on Halloween. What can we learn about PR professionals about viral trends, working with influencers, and how artists become influencers themselves? The hosts explore these questions and more. Also in this episode, the hosts discuss how musicians have come to use social media during the pandemic. Virality and influencers are becoming increasingly important, particularly with the almost complete shutdown of live concerts and events for over a year in the United States and many other countries. From going viral on TikTok to “live concerts” on Twitch and video games, there’s been a lot of development and changes in how artists can share their music and keep themselves connected with their fans. Will these changes be permanent or are they temporary? Further Reading: https://ledgernote.com/blog/interesting/stupid-music-publicity-stunts/ https://web.archive.org/web/20201116100547/https://s3-us-west-2.amazonaws.com/edmprod-limited/viralcasestudies.pdf https://www.questionpro.com/blog/consumers-trust-influencers-celebrities/

In this episode, Zaria Moore and Kimmy Daniels discuss the current social media impact of Instagram. This app is favored amongst millennials and Gen Z. As it serves to be a popular social media application, businesses are capitalizing on this channel to promote content. However, this app is notorious for editing pictures that can distort one’s image. In this episode, we dissect the long-standing effects Instagram has on public relations practitioners. Marketing on Instagram has become widespread for any type of business. The issue that arises from this is the question of real versus fake. If a company hires a brand ambassador to sell their product, but the user is fake, the company is painted in a negative light. Our episode contains real-life examples of this type of experience. We also discuss Instagram removing likes from posts and how that impacts both the influencer model as well as how individuals use Instagram. Is Instagram’s target audience leaving because of this reason? We dive deeper into all of the possible reasons as to why this may be and how to optimize your Instagram feed to best suit your needs. Here are some links that helped guide our conversation: https://www.businessinsider.com/instagram-influencers-removing-likes-impact-2019-9 https://www.businessinsider.com/instagram-removing-likes-what-it-will-look-like-2019-11 https://www.vox.com/the-goods/2019/12/2/20983760/instagram-removing-likes-authenticity

In this episode, our hosts Ashley Torres, and Ciana White speak with TikTok creator Matthew Wurnig, who went viral after creating 50 Dates 50 States. When the first COVID-19 lockdown began in March 2020, most people learned how to bake banana bread. Matt, on the other hand, got the idea to go on a virtual date with a girl from every state. Along the way, he documented his journey on TikTok, where he’s developed his following to over 100,000 followers and amassed millions of views and likes. He talks to our hosts about his transition, personal branding, obtaining sponsorships, the TikTok algorithm, and where he plans on taking 50 Dates and 50 States. Follow Matthew’s journey on social media: https://www.instagram.com/matthewwurnig/ https://www.tiktok.com/@50dates50states?lang=en https://www.facebook.com/50dates50states https://www.youtube.com/channel/UCvW2kNSpF_PjPUI6-3eaN4A https://50dates50states.com/

In this week's episode, Digital PR students Emily Powell and Sierra Campbell will be talking about the impact social media can have on mental health in the workplace. Our hosts discuss how social media can negatively impact mental health in a professional environment, specifically looking at PR practitioners and working in social media. They also dive into the topic of new and upcoming social media platforms and trends, and how as fun as they can be at times, PR practitioners may feel pressured to constantly be up-to-date on the latest internet trends and platforms. This episode also talks about making sure to take a step back and allowing yourself time to “log off” if you are suffering with mental health problems that could be influenced by time spent on social media. The goal of this episode was to create real, raw and relatable content for other PR professionals who may be having the same thoughts or struggling in the workplace. Check out this insightful article that talks about managing your mental health while working in social media: https://sproutsocial.com/insights/mental-health-for-social-marketers/ If you or someone you know is struggling with mental health or thoughts of depression, anxiety or suicide, please call 1-800-950-6264 or text MHA to 741741.

In this episode, Digital PR students Linden Miller and Jessica Urig will analyze the trend to make Instagram casual again and how the COVID-19 pandemic has affected this trend. Throughout this podcast, Miller and Urig discuss unspoken Instagram rules, TikTok's rise to fame compared to Instagram's, and the debate over whether a separate social media app should be made for large businesses. The students will also reveal positive and negative examples of influencers on Instagram, as well as examples of brands successfully using the pandemic to assist their major audiences. Helpful external resources that support the material found in this podcast include the following blog articles: --https://www.hercampus.com/school/wake-forest/can-we-please-make-instagram-casual-again --https://www.kalypsoapp.co/blog/20-crazy-tiktok-stats-you-need-to-know-in-2020