Digital Public Relations

In this episode of Digital Public Relations, Haley and Niki take a deep dive into influencer marketing. We talk about influencers and certain things they do that compel us to like or what keeps us scrolling. When it comes to Gen-Z, the best way to reach them is through influencers but not just any influencer. It has to be someone that has built a genuine relationship with their audience. The hyperconnectedness of Gen-Z demands more from influencers and brands to be authentic and transparent. Niki, a mid-sized fashion content creator, talks about her experience creating an authentic personal brand and how influencers inspired her. We examine our favorite brands, such as SKIMS, that excel in influencer marketing and the influencers allowing those brands to stay relevant. Follow us on IG and LinkedIn @nicolemarielew- https://www.instagram.com/nicolemarielew/ Nicole Lew- https://www.linkedin.com/in/nicole-lew/ @haleykisling- https://www.instagram.com/haleykisling/ HaleyKisling - https://www.linkedin.com/in/haleykisling/ Check out these great articles to learn more about influencer marketing https://www.businessofapps.com/data/tik-tok-statistics/ https://influencermarketinghub.com/influencer-marketing-for-generation-z/

Welcome! Today's episode is about the nitty-gritty behind-the-scenes college drama nobody talks about. Whether you’re a college student, professor, or alumni, your fun stories and experiences are here! Morgan Cummings and Natalia Hernandez Maceira tell college stories of the difficulties within romantic relationships and roommate relationships while in college. (It gets juicy!🌝) Communication and honesty are the number one focus in Public Relations. Transitioning to college can be difficult for most newcomers because of the amount of self-navigation one has to experience on their own. The first story comes from a first-year student in college whose hometown boyfriend won't let her breakup with him, even though she just concluded she's a lesbian. In contrast, the second story comes from an introvert in college paired to room with extroverts. This causes very awkward living situations for both parties. Listen to the whole audio and find out what we think! Both stories, in the end, have to do with how to handle communication with others in your life. We hope you enjoy it! Below are the links to the 2 Reddit stories: 1. https://www.reddit.com/r/AmItheAsshole/comments/sjqn8h/aita_for_not_letting_in_my_boyfriend_who_showed/?utm_source=share&utm_medium=web2x&context=3 2. https://www.reddit.com/r/introvert/comments/t43b93/living_with_extroverts_in_college_rant_thoughts/?utm_source=share&utm_medium=web2x&context=3

With the COVID-19 pandemic putting everyone indoors for the majority of 2020, began to watch online content more than ever. During this period, Twitch.tv, a live streaming website that had been around for just under a decade at this point, exploded in popularity. In this episode of the Digital PR Podcast, co-hosts Ben Vrobel and Troy Heatwole discuss Twitch.tv, a popular live streaming platform that grew substantially over the COVID-19 pandemic. We start by sharing our experiences with the platform, then go into the history of twitch and how it grew into the livestreaming behemoth we know today. After that we go into the different campaigns that were hosted on twitch, and how successful they were and what that means to PR professionals. Brands have been slow to incorporate live streaming into their arsenal of social media platforms, and those who are beginning to adapt are seeing huge success. Will brands begin to see Twitch as a mainstream platform? Tune into the Digital PR Podcast to find out! Statistics on twitch views: https://www.statista.com/statistics/532338/twitch-viewing-frequency-usa/ Twitch data on engagement: https://twitchadvertising.tv/ Cashapp Uno Tournament Results: https://awario.com/blog/twitch-marketing-cases/#anchor3

Do the promotional materials displayed at predominantly white institutions portray a true visual representation of its student body? In today’s episode of the Digital PR Podcast, hosts Cam Aloway and Chris Bright discuss the experience of being a marginalized student on-campus and the impact university marketing holds on the population. Beginning by sharing their experiences and discussing how they believe how the university can reach diverse groups of students. We challenge our audience by questioning if the marketing provided at PWIs offers an authentic representation compared to its reported student body. In our discussion, we share the importance and urgency for institutions to develop intentional marketing strategies to better understand the diverse audience they want to reach. We encourage you to share your experiences and thoughts on how PWIs can be active changemakers and recruiters to marginalized students. Check out Cam's and Chris' blogs to learn more about their passions: https://caloway1.wixsite.com/corner-of-justice and https://aminuteaboutmusic.wordpress.com/ For more information related to the enrollment status of marginalized communities: https://hechingerreport.org/report-finds-a-drop-in-black-enrollment-at-most-top-public-colleges-and-universities/ https://www.instagram.com/dearpwi/?utm_source=ig_embed&ig_rid=046a8d21-4877-45d9-9ddc-7187e5f5de9d

The city of Cleveland is well known for its sports teams and the loyal fan base behind them. Within the past few years, the city’s MLB team the Cleveland Indians had been receiving major backlash for the team’s name and its Native American reference. The rebranding of the Cleveland Indians dates back to 2018 when the team announced they would stop using their signature Chief Wahoo logo. In the heat of the Black Lives Matter movement, the team announced its plans to completely change its name. The team conducted more than 100 hours of interviews and received input from over 40,000 fans on what the new name should be. In the summer of 2021, they announced the new name of the Cleveland Guardians. The name is a direct connection to the iconic Cleveland landmark of the Hope Memorial Bridge. Through this podcast, our hosts look into what has gone into the rebrand on a public relations standpoint and what we can learn from the brand. Hosted by: Kenzie Johnston, Cari Tetlow and Madison Knaack For more information on the rebranding of the Cleveland Guardians: https://ballparkdigest.com/2021/07/23/goodbye-indians-hello-cleveland-guardians/ https://www.washingtonpost.com/sports/2021/07/23/cleveland-guardians-mlb-name-change/ https://www.cbssports.com/mlb/news/cleveland-guardians-release-new-gear-rebrand-digital-and-social-media-platforms/

When Taylor Swift's music was sold out from underneath her, she was devastated. All of the lyrics that she wrote at 15 with her pen and paper were now under the ownership of popular manager Scooter Braun. Upon learning this, Taylor Swift got to work and started re-recording these popular albums with each song title including "(Taylor's Version)" at the end. The re-recordings sound nearly identical to the original tracks with the exception of better production and a more mature voice. On Nov. 19 of this year, Taylor re-released Red, her popular album originally released in 2012. This is the second album that Taylor re-recorded and re-released with new artwork giving her 100% ownership. Taylor has utilized social media in such a strategic way to keep fans excited about an album that was originally released 10 years ago. Whether it's TikTok trends, Starbucks collaborations, or short films, Red (Taylor's Version) is the topic of conversation everywhere. For more info on why Taylor Swift is re-releasing >https://mixdownmag.com.au/features/why-is-taylor-swift-re-recording-her-old-albums-and-what-does-it-mean-for-the-music-industry/ For more info on Taylor Swift's Red (Taylor's Version) promotion >https://www.cnn.com/2021/11/12/entertainment/taylor-swift-red-taylors-version-intl-scli/index.html Stream Red (Taylor's Version) >https://open.spotify.com/album/6kZ42qRrzov54LcAk4onW9 Hosted by: Ashley Blood & Hannah Mayer

Whether we like it or not we are constantly being influenced by something. In today’s episode of the Digital PR Podcast, we dive deeper into how brand specifically targets their audience by implementing their own digital strategies. We cover aspects of brand collaborations, the use of product placements, and how we as consumers notice these things. As we are constantly being influenced by something, we learn how these brands primarily make us a part of their target audience and how they keep up with current trends to establish more engaging content. For more information: https://www.bustle.com/entertainment/hes-all-that-product-placement-pictures https://influencermarketinghub.com/influencer-marketing-tiktok-examples/

On Nov. 5, 2021, tragedy struck at Travis Scott’s AstroWorld festival. A violent crowd surge killed *nine victims and injured dozens more. In this episode, Megan and Olivia discuss what happened at the event, the discussions held on social media surrounding it and the implications for Scott and his PR team. Public relations professionals must always have crisis plans in place, and this event presents a heavy challenge for Scott’s team, given that there has been violence at Scott concerts in the past. Our hosts look at the importance of crisis plans and things to be learned from this tragedy going forward. Continue the conversation on social about PR teams’ crisis management plans using the hashtag #PROnlineChat. NY Times Article - “Crowd Surge at Travis Scott Concert Leaves at Least 8 Dead” Forbes Article - “8 Early Crisis Management Lessons for the Travis Scott Concert Tragedy” *There were nine casualties at the time we recorded this episode; NPR stated Sunday that the death toll has risen to 10.

Britney Spears is one of the world largest celebrities. On this episode of the Digital Public Relations podcast, learn how her fans were the ones to fight for Britney's freedom of her 2008 conservatorship through the power of social media. Britney Spears grew up in the eyes of the media and her life has been a product of this. Through her, we can learn the impact media has on individuals and public perception, and see how social media has given everyone the power to invoke change. Through the use of social media, fans led the #FreeBritney movement, raising awareness of the celebrity's conservatorship, resulting in the pop-star's ability to speak out against it. Continue to fight for Britney by using the #FreeBritney on social media. Continue the discussion of social media and digital public relations with this podcast by using #PRonlinechat. Hosted by Camryn Stephens & Zach Zdanowicz Listen to Britney's Gram #FreeBritney podcast episode here: https://britneysinstagram.libsyn.com/75-freebritney For more information on the #FreeBritney movement, visit: https://www.billboard.com/articles/news/9445049/free-britney-spears-movement-started/ https://www.rollingstone.com/feature/freebritney-britney-spears-legal-829246/?sub_action=logged_in

About BnL Reviews: We are Branden Townes & Lindsey Vlasic. We are both senior public relations majors. BnL was created on our YouTube channel where we post videos of reactions and vlogs. On our podcast, we discuss everything and anything music related. In this episode: Taylor Swift is one of the most known record-breaking artist in the music industry. She's set the bar for artists to incorporate numerous trends for their careers. In this episode, BnL dives into Taylor Swift's social media strategies with her album/single announcements, listening to online conversations, and starting a trend for future artists. More information about Taylor Swift's Social Media Strategies: https://www.nerdsandbeyond.com/2021/10/22/taylor-swift-drops-new-red-taylors-version-merch/ https://www.vanityfair.com/hollywood/2014/10/taylor-swift-1989-secret-sessions-video https://www.hollywoodreporter.com/news/music-news/taylor-swift-seems-hint-at-723213/ If you like what you've heard, you can follow BnL Reviews on Youtube or on Instagram! YouTube: https://www.youtube.com/channel/UC6xVu8IeeZm53BsT4luqr0Q Instagram: https://www.instagram.com/bnlreviews/ Hosted by: Branden Townes & Lindsey Vlasic