Get richer teacher with Ola Kowalska

Being a teacher means you're always learning, teaching or thinking about one of the two. However, there are also beliefs and habits worth unlearning to build more successful, profitable and enjoyable teaching business.

In the newest episode of Get richer, teacher podcast I talk about some false beliefs that keep many language teachers stuck.

Hit the play button above to learn more about how:

• trading time for money
• putting too much focus on educating your audience
• projecting your fears onto others
• a popular phrase „charge your worth"
• and gatekeeping brilliance

may be holding you back.

What makes a successful group program? I believe it’s about balancing the academic and business side. But how can you achieve that?

In episode 115 of Get richer, teacher podcast I’ll walk you through 4 elements that are crucial for building an extraordinary group language course to make sure it’ll be effective for your students and profitable for you:

• the importance of having a specific target audience in mind while creating your group program
• relevant, urgent and measurable outcome of the course
• structuring the course in a way that helps your students make progress
• the appeal of time-bound language courses.

If you want to learn and build an effective and profitable language group program, make sure that you join my upcoming FREE challenge 'Language course worth gold'!

When you're teaching one-to-one, there's a limit to how much you can earn. Even if you do and raise your prices, there's only so many hours in a day. I know it is counterintuitive but in order to scale your business you need to not add more (time, offers, clients) but to start doing less.

You can transition from one-on-one to group classes (I talked about this process in episode 113 of my podcast) but that’s only one way in which you can scale your business work less and earn more.

A scaled business is the business that works for you and makes money even if you’re not involved in every process. But how can you get to that place?

In the newest episode of Get richer, teacher! podcast I talk about three areas that you need to work on to prepare yourself for scaling a business: time, work and business model.

Listen to the episode and learn:

– why you need to spend more time on marketing

– what you need to give yourself permission to do

– why delegating and automation should be a priority when you want to scale

– how I juggle running my business and being a mom.

Sooner or later many language teachers start to think about moving from offering only 1:1 lessons to group programs. But it’s not as simple as grouping together your 1:1 clients based on their CEFR level and telling them „see you on Tuesday at 6 PM”.

First of all, I’m not a fan of creating offers and marketing them based on language proficiency levels. I believe learning languages is not about jumping from one level to another. It’s much more effective to create group programs for clients with similar challenges and needs.

Before you start to create and market your group program you need to do the foundational work – know your audience, then create a minimum viable product and use information from your students to run an effective marketing campaign launch the best possible course.

That’s this week’s episode of Get richer, teacher! podcast I talk all about creating and launching group programs.

Hit the play button above to learn:

• what is the best time to move from 1:1s to group programs
• what are the exact steps you need to take and how long can it take (I use my favourite metaphor - the rocket)
• how I can help you with the process.

Managing a profitable language school goes beyond the simple formula of "more clients, more money”.

Whether you have a brick and mortar school or an online one, there are costs involved. The biggest expense is teachers’ salaries, and rightfully so. They are responsible for your students’s success and satisfaction and I believe you shouldn’t cut corners when it comes to their salaries.

If you can’t afford new equipment, software or even your salary, some things must change.

In episode 112 of Get richer, teacher podcast I talk about:

– the biggest expenses in language schools

– pricing strategy and how can you justify charging more than your competition

– stepping away from teaching to avoid burnout and effectively run the business

– being responsible for your employees future.

Running a language school is not a piece of cake but the right mindset and a little bit of strategic planning, you can pave the way for success and profit.

***

How we can work together:

• You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off https://olakowalska.com/rockettakeoff/
• Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator https://olakowalska.com/rocketacceleratorlist/

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog https://olakowalska.com/blog/
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business https://www.instagram.com/ola_coaches_teachers/

***

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

Probably nobody open their language school to become a marketer. You were first a teacher, then decided to become a business owner and help more students. Maybe you didn’t expect that running a language school will involve so much marketing. It can be exhausting, especially if you’re not sure what sets your business apart from other language schools.

In this episode of Get richer, teacher podcast I talk about

– spreading too thin with your marketing

– competing on price

– your role as a language school owner

– relying on referrals

– the best time to promote your business.

I’ll give you some tips on how to effectively promote your language school online so that you have a consistent flow of new clients and earn good money.

***

How we can work together:

• You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off https://olakowalska.com/rockettakeoff/
• Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator https://olakowalska.com/rocketacceleratorlist/

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog https://olakowalska.com/blog/
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business https://www.instagram.com/ola_coaches_teachers/

***

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

What makes a good language school? As a former owner and manager of language schools I’ve seen a lot! And I believe there are 3 things that your language school needs to call itself a good place.

Leader – that not only puts out fires, create timetables and pay the bills. The visionary and makes space for creativity and growth

People – unfortunately the teachers that actually help the students achieve their goals are often treated like contractors with little to none benefits. I feel it is possible to create a good work environment where teachers are respected and develop their skills.

Community & impact – a good language school can help people on a larger scale by creating better programs, better customer experience and better workspace.

Hit a play button above to listen to this week’s episode and make your language school stand out!

Knowing who your ideal client is makes it easier to create offers and be consistent with your marketing. But how do you find this ideal client?

It’s not only about personality alignment (but yes, you want to work with people who you like). Think about the common struggles and goals that people in your target audience have. Who you enjoy working with and what characteristics they have?Consider their demographics, language level, and even how much they earn. Remember that an ideal student is an existing person who needs your help.

Your marketing and offers should speak directly to your ideal student. Addressing their unique needs and challenges will make your marketing more effective and your offers more relevant.

Tune into the episode to learn more and find out who your ideal client is!

Want to become part of the community, never miss an episode and get a free 'How to get richer as a teacher' checklist? Sign up here!

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review and make sure to subscribe to it on my Youtube channel!

How we can work together:

You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off.
Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator.

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

Just like planning a road trip, building a successful business requires a few key elements. First, you need to ensure that your business is functioning well, just like checking your car before hitting the road. This means having a clear map or goal to work towards, as well as knowing that you have support along the way. Trust me, having someone to keep you company and provide support makes the journey much more enjoyable and easier.

Now, when it comes to setting goals for your business, I believe in focusing on the journey rather than a super specific destination. Instead, break your goals into smaller, more manageable milestones that you can achieve in around three months. These short-term goals will keep you motivated and help you track your progress effectively.

You also need a fully-functioning car, a map and FUEL.

To find out what these are in your own marketing journey, listen to this week's episode!

And if you're interested in making me the co-pilot in your journey, definitely check out the Rocket Fuel here: https://olakowalska.com/rocketfuel

Want to become part of the community, never miss an episode and get a free 'How to get richer as a teacher' checklist? Sign up here!

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review and make sure to subscribe to it on my Youtube channel!

How we can work together:

You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off.
Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator.

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

Marketing may seem overwhelming because of the amount of advice out there and especially if you're a teacher (and let's be honest - business has never been part of the curriculum while studying to become a teacher, right?!)

But it's actually quite simple. It's not posting more or having a massive audience that cuts it.

To get started, I recommend conducting an audit of your past marketing efforts. What has worked for you in the past? Have you offered special deals, asked your current clients for referrals, or received recommendations through word of mouth? These insights will help you identify what strategies have brought in clients and guide your future marketing efforts.

Next, let's talk about attraction. Organic posting on social media may not be as effective as you think. In fact, less than 2% of my audience growth came from organic posting. So, it's time to explore other avenues.

Once you've attracted people to your world, it's essential to nurture them. Engage with your audience through regular posting, live sessions, newsletters, and authentic content that showcases your true values.

Finally, we come to conversion—the stage where you help your engaged audience decide to work with you. Don't shy away from making offers.

Tune into this episode to learn more about what actually moves the needle in marketing your business!

And if you're ready to have all your marketing for 2024 figured out, join me in my upcoming live workshop on 16/12 at 10am. It's only £12 and the profit will go to charity anyway. Sign up here: https://olakowalska.com/marketing

Want to become part of the community, never miss an episode and get a free 'How to get richer as a teacher' checklist? Sign up here!

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review and make sure to subscribe to it on my Youtube channel!

How we can work together:

You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off.
Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator.

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).