Get richer teacher with Ola Kowalska

What makes a good language school? As a former owner and manager of language schools I’ve seen a lot! And I believe there are 3 things that your language school needs to call itself a good place.

Leader – that not only puts out fires, create timetables and pay the bills. The visionary and makes space for creativity and growth

People – unfortunately the teachers that actually help the students achieve their goals are often treated like contractors with little to none benefits. I feel it is possible to create a good work environment where teachers are respected and develop their skills.

Community & impact – a good language school can help people on a larger scale by creating better programs, better customer experience and better workspace.

Hit a play button above to listen to this week’s episode and make your language school stand out!

Knowing who your ideal client is makes it easier to create offers and be consistent with your marketing. But how do you find this ideal client?

It’s not only about personality alignment (but yes, you want to work with people who you like). Think about the common struggles and goals that people in your target audience have. Who you enjoy working with and what characteristics they have?Consider their demographics, language level, and even how much they earn. Remember that an ideal student is an existing person who needs your help.

Your marketing and offers should speak directly to your ideal student. Addressing their unique needs and challenges will make your marketing more effective and your offers more relevant.

Tune into the episode to learn more and find out who your ideal client is!

Want to become part of the community, never miss an episode and get a free 'How to get richer as a teacher' checklist? Sign up here!

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review and make sure to subscribe to it on my Youtube channel!

How we can work together:

You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off.
Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator.

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

Just like planning a road trip, building a successful business requires a few key elements. First, you need to ensure that your business is functioning well, just like checking your car before hitting the road. This means having a clear map or goal to work towards, as well as knowing that you have support along the way. Trust me, having someone to keep you company and provide support makes the journey much more enjoyable and easier.

Now, when it comes to setting goals for your business, I believe in focusing on the journey rather than a super specific destination. Instead, break your goals into smaller, more manageable milestones that you can achieve in around three months. These short-term goals will keep you motivated and help you track your progress effectively.

You also need a fully-functioning car, a map and FUEL.

To find out what these are in your own marketing journey, listen to this week's episode!

And if you're interested in making me the co-pilot in your journey, definitely check out the Rocket Fuel here: https://olakowalska.com/rocketfuel

Want to become part of the community, never miss an episode and get a free 'How to get richer as a teacher' checklist? Sign up here!

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review and make sure to subscribe to it on my Youtube channel!

How we can work together:

You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off.
Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator.

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

Marketing may seem overwhelming because of the amount of advice out there and especially if you're a teacher (and let's be honest - business has never been part of the curriculum while studying to become a teacher, right?!)

But it's actually quite simple. It's not posting more or having a massive audience that cuts it.

To get started, I recommend conducting an audit of your past marketing efforts. What has worked for you in the past? Have you offered special deals, asked your current clients for referrals, or received recommendations through word of mouth? These insights will help you identify what strategies have brought in clients and guide your future marketing efforts.

Next, let's talk about attraction. Organic posting on social media may not be as effective as you think. In fact, less than 2% of my audience growth came from organic posting. So, it's time to explore other avenues.

Once you've attracted people to your world, it's essential to nurture them. Engage with your audience through regular posting, live sessions, newsletters, and authentic content that showcases your true values.

Finally, we come to conversion—the stage where you help your engaged audience decide to work with you. Don't shy away from making offers.

Tune into this episode to learn more about what actually moves the needle in marketing your business!

And if you're ready to have all your marketing for 2024 figured out, join me in my upcoming live workshop on 16/12 at 10am. It's only £12 and the profit will go to charity anyway. Sign up here: https://olakowalska.com/marketing

Want to become part of the community, never miss an episode and get a free 'How to get richer as a teacher' checklist? Sign up here!

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review and make sure to subscribe to it on my Youtube channel!

How we can work together:

You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off.
Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator.

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

Searching for the best social media platform for your teaching business? Let's flip the script and approach it from a different angle.

Instead of asking what's the best platform overall, let's focus on what's best for YOU.  Where can you be consistent and truly enjoy showing up? It's all about finding the path of least resistance.

It's not about following the crowd or chasing trends. It's about finding a platform that aligns with your personality and connects with your target audience.

Listen to this episode where I dive deeper into how to actually approach choosing the right platform for your teaching business.

And if you're ready to have all your marketing for 2024 figured out, join me in my upcoming live workshop on 16/12 at 10am. It's only £12 and the profit will go to charity anyway. Sign up here: https://olakowalska.com/marketing

In this episode we talk about:

• Podcasting as a powerful tool for building connections with the audience and establishing trust
• Ola talks about how The Get Richer Teacher podcast challenges the current state of the language education market
• Laura Wilkes shares her journey with podcasting and provides tips on getting started
• Tips include finding a suitable recording environment, using accessible equipment, and focusing on content that serves the ideal listener

In this episode, we talk about:

• Julia, an English teacher specializing in Cambridge exam preparation, who's passionate about providing a positive and enjoyable learning experience for her students
• Julia emphasizes the importance of authenticity and listening to her audience and talks about experimenting with different teaching and marketing approaches to find what works best for her business
• Julia has achieved significant success in her business, including opening multiple exam groups, being fully booked, and having a waitlist
• She is focused on building passive income through selling teaching materials and resources
• Julia plans to start a podcast to help change the perception of Cambridge exams and promote their value in language education

In this podcast episode we talk about:

• Catherine Angus, an English language teacher, shares her journey of creating a podcast and pronunciation course for teachers
• The podcast, Here You Go, focuses on the messy and unpredictable aspects of spoken English
• Catherine noticed a gap in the market for authentic and engaging listening materials and decided to fill that gap with her podcast
• The podcast has become an integral part of Catherine's business, complementing her one-on-one coaching and pronunciation course
• Catherine emphasizes the importance of clarity in her business and how it has helped her feel more competent and capable of helping teachers achieve their goals
• She takes a positive and authentic approach to social media, focusing on community building and supporting others

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review.

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

How we can work together for free:

• you can listen to this weekly podcast!
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

You can also pay me for help in your teaching business. Take a look at what I offer here!

Whatever you choose - I'm totally committed to your success! Go get richer, teacher!

In this episode I talk about:

• The dangers of charging too little for language lessons
• Pricing based on value and commitment, not just time spent teaching
• Risks of charging too little: resentment, lack of progress, high maintenance clients, financial struggles
• Encouragement to raise prices and attract committed students

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review.

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

How we can work together for free:

• you can listen to this weekly podcast!
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

You can also pay me for help in your teaching business. Take a look at what I offer here!

Whatever you choose - I'm totally committed to your success! Go get richer, teacher!

In this episode I talk about:

• The current state of the language education market
• Exploration of the question of one-to-one teaching versus group teaching
• Benefits and considerations of one-to-one teaching
• Benefits and considerations of group teaching
• Financial advantages of group teaching
• Importance of finding a balance between one-to-one and group teaching
• Thinking strategically about incorporating group teaching into the business

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review.

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

How we can work together for free:

• you can listen to this weekly podcast!
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

You can also pay me for help in your teaching business. Take a look at what I offer here!

Whatever you choose - I'm totally committed to your success! Go get richer, teacher!