Fit Pro Podcast

It's no secret that Facebook Ads can grow your online fitness business

They have been around for years and I am sure you get hit with multiple fitness ads a day.

But how do you create successful campaigns for your business without blowing through thousands of dollars?

After running Facebook advertising for over 4 years and spending over $3 million I have really seen the good, the bad and the just downright ugly when it comes to advertising campaigns.

I have worked with online fitness coaches and taken their businesses from $5k a month up to $10k, $20k and even $50k+ a month.

And in this week’s episode I want to walk you through the 5 key elements to creating profitable and highly effective Facebook advertising campaigns for your online fitness business

Get these 5 elements right and you’ll be able to bring in more prospects, leads, clients and revenue to your business month on month.

Enjoy the show!

Need help with your Online Fit Pro Business?

Check out my Youtube channel: http://go.davejcrawford.com/youtube

When starting or growing an online fitness business it can get complicated and technical very fast.

It now seems less about coaching and results and more about marketing and sales.

That's where we see a lot of coaches turn to their software and systems to try and grow and scale their online businesses.

That's why in this episode I want to talk to you about online personal training software for your business, what you need to get your business off the ground and what you don’t need when you’re just starting.

Enjoy the show!

Need help with your Online Fit Pro Business?

Check out my Youtube channel: http://go.davejcrawford.com/youtube

Running a successful online fitness business breaks down to having 3 key factors dialed in...

Your niche, your coaching program and your marketing strategy.

But out of these 3 elements, there’s one that almost always needs more attention than the others

And having worked with over 500 online fitness coaches, I can surely say…

Finding your perfect niche is the first and arguably the most important step for building a successful online fitness business.

That’s why in this episode I am going to cover why it's so important to get your online niche dialed in and how to successfully find the profitable niche for your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

Check out my Youtube channel: http://go.davejcrawford.com/youtube

When it comes to email marketing platforms to choose for your Online Fitness Business there are literally a hundred to choose from.

With varying features, pricing structures and user interfaces it’s not surprising why Fit Pros get overwhelmed.

One of these platforms has become almost a household name

Every time I say email marketing software, most people will say Mailchimp.

But the most popular option is not always the best one for you and your business.

That’s why in this episode I am going to break down why I think Mailchimp is not the best choice for starting or scaling your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

Check out my Youtube channel: http://go.davejcrawford.com/youtube

The truth is not all marketing strategies are created equal.

Some are good, some are bad, and some are just downright ugly 

And will put you on the fast track to losing your mind, your money and your momentum.

And when it comes to fitness marketing there is definitely no shortage of tips, tactics, tools and strategies available to you...

...with new platforms, channels, and technology coming on the scene almost every single day.

It’s easy to understand how so many people get lost along the way 

And end up chasing dead end marketing strategies that do nothing but waste their time, money and energy.

That’s why in this episode I’m going to share with you one of the most overrated and the most underrated fitness marketing strategies right now

So you can do more of what works and less of what doesn’t.

But first an important note: how OVERRATED something is often comes down to the level of skill and experience required to make it work. 

However, there are exceptions to the rule where they can work

Enjoy the show!

Need help with your Online Fit Pro Business?

Check out my Youtube channel: http://go.davejcrawford.com/youtube

So a question I have been asked hundreds of times from online fitness coaches is…

What is the best email marketing software to use for my online fitness business?

Email marketing is really the OG when it comes to marketing and there are mixed reviews when it comes to it’s effectiveness.

But in my opinion there's nothing more important than owning your own list and being able to control it and that's what email marketing provides.

In the several years I’ve been in the industry I can say I have gone and tested the majority of the email marketing software that are out there.

And have achieved results for both ourselves and the hundreds of clients we’ve worked with.

So in this episode, I'm going to share with you my thoughts on the top 3 email marketing platforms and dive into which is the best option for you depending on what stage your online fitness business is at.

I'm going to be giving you the pros and cons between each email marketing platform looking at both free and paid options.

Plus the five things that you should look for when deciding which email marketing software will work for you.

Enjoy the show!

Need help with your Online Fit Pro Business?

Check out my Youtube channel: http://go.davejcrawford.com/youtube

Instagram is one of the biggest and baddest social media networks on the market right now

With over 1 billion active monthly users and 25 million active business accounts

It's clear they're not going anywhere anytime soon.

You may have heard me talk mostly about how to leverage Facebook before

But Instagram can be just as effective and profitable for Fit Pros.

That's why in this episode, we're covering 10 Instagram marketing strategies for Online Fitness Businesses.

So you can better use the platform to connect and convert your ideal customer and client.

Get these things right and your online business, clients and revenue will all grow.

Enjoy the show!

Need help with your Online Fit Pro Business?

Check out my Youtube channel: http://go.davejcrawford.com/youtube

In this episode I'm going to give you 3 marketing strategies that are all guaranteed to grow and scale your online fitness business.

I know that’s a bold claim to make...

But in reality no matter what stage your fitness business is at

You can use these 3 things to immediately stand out from the crowd of other online coaches

And establish yourself as the go to online coach

You see most online trainers are like general practitioner doctors and in order to be successful you want to be a brain surgeon

You want to be an expert at a specific problem and be known for it.

Get these 3 things right and your online business, clients and revenue will all grow.

Tune in for this week’s episode where I unpack this further and dive into how these 3 marketing strategies help grow your online business.

Plus all the questions you should ask yourself in order to do this right and make it work for you at any stage of your business.

Enjoy the show!

Need help with your Online Fit Pro Business?

Check out my Youtube channel: http://go.davejcrawford.com/youtube

The Lead Domino with Fit Pro Facebook Ads.

Just like with everything, there is always that one central piece that makes everything work…

That Lead Domino that creates a chain of events

Resulting in either a positive or negative outcome.

But how can we influence this outcome to our liking?

We make sure to do the analysis and preparation needed so that Lead Domino is as tailored as possible to our needs and wants

And for the Fit Pros in particular...

It's nothing complicated, no fancy Facebook hacks or funnels

It is literally down to your niche!

You see your online niche dictates your Facebook targeting and that is the Lead Domino when it comes to successful Facebook ads

Tune in for this week’s episode where I unpack this further and dive into why you need to spend hours researching your audience before you even launch a Facebook campaign

Plus the strategies on how to do this right and all the questions you should ask in order to refine your niche to make your Fit Pro business successful.

Want help with your online Fit Pro business?

Start by filling in this form: http://bit.ly/dave-j-crawford

Connect on Facebook: www.facebook.com/davejcrawf

Have you ever heard of the shiny object syndrome?

It's a dilemma that comes up a lot and I see many Fit Pros in this predicament.

The online space is a competitive world, particularly in the fitness industry

And brings with it many different platforms to use in your business

Platforms that are all about consistency, content, volume and value

All of the time!

It is a minefield and what we see with a lot of coaches is they try and do it all.

But doing this leaves no time for coaching, sales, marketing, business strategy and admin!

And that’s where the shiny object syndrome comes into play...

Coaches start to focus on the wrong things for their businesses...

Always looking for that next thing, that next hack or platform to blow their business up

But are you so sure this is the right thing for your business?

Find out in this week’s episode where I dive into more detail on the causes of the shiny object syndrome...

And the strategies our Fit Pro clients implemented to build solid foundations for their online businesses and scale across multiple platforms.

Want help with your online Fit Pro business?

Start by filling in this form: http://bit.ly/dave-j-crawford

Connect on Facebook: www.facebook.com/davejcrawf