On Branding Podcast

In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting years of industry leadership, he stresses the value of showcasing a brand’s unique story and engaging audiences with sincerity. Patrick also sheds light on the common traps in video marketing, highlights the essence of raw, authentic content, and offers actionable tips for mastering the art of video storytelling. Tune in to absorb Patrick’s profound insights on enhancing your brand’s narrative and cultivating lasting relationships with your audience in today’s fast-paced digital world.

In this episode, Arek welcomes Maggie Walsh, a respectedbranding strategistknown for her expertise inbrand developmentand cultural engagement. Maggie shares insights into crafting compellingbrand identitiesand leveraging cultural moments to build loyal fan bases. With over 12 years of industry experience, she emphasizes the importance of understandingbrand valuesand effectively engaging with cultural trends. Maggie also discusses commonbranding pitfalls, underscores the significance of authenticity, and provides practical guidance for navigating the dynamic social media landscape. Tune in to glean valuable insights from Maggie on elevating yourbrand’s identityand nurturing enduring connections with your audience amidst the ever-evolving business landscape.

In this episode, Arek is joined by Richard Weylman, a celebrated consultant and Hall of Fame speaker. Richard, with his rich history in sales and customer engagement, unpacks his latest book, ‘Hundred Proven Ways to Acquire and Keep Clients for Life.’ He shares insights into the importance of creating memorable customer experiences and the role of empathy in sustaining client relationships. Drawing from his extensive background working with diverse industries, Richard provides actionable strategies for businesses aiming to thrive through customer re-engagement. Tune in to gain valuable knowledge on how to elevate your brand’s client acquisition and retention in today’s competitive market.

In this episode, Arek sits down with Mitch Duckler, the founder of Full Surge, a forward-thinking brand strategy consultancy. Mitch, a seasoned brand consultant, TEDx speaker, and best-selling author, delves into his latest work, ‘The Future Ready Brand,’ offering insights into how brands can navigate and stay ahead in an ever-evolving landscape. He shares his experiences from his extensive career working with industry giants like ExxonMobil and Hyatt Hotels, and discusses his interviews. Tune in to this enlightening conversation to learn how your brand can harness the power of innovation and maintain relevance in the dynamic market of today and tomorrow.

In this episode, Arek talks with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. Mickie shares his journey from working at a telecom research startup, where he saw the impact of effective press releases, to launching e-releases, a company that has been helping clients get featured in prestigious publications for over two decades. Don’t miss this informative conversation about leveraging the power of press releases to boost your brand awareness and authority.

In this episode, Arek chats with Carlos Williams, the founder of DBC, a New York-based creative agency that works with clients such as Spotify, Bank of America, Meta, and more. Carlos reveals his distinctive approach to branding and the significance of using and understanding data to guide design. He also stresses on the importance of incorporating equity as an element of branding strategies to reach a wider and more diverse audience. Don’t miss this captivating conversation about mastering the challenges of modern branding and design and its intersection with data.

In this episode, Arek engages in a conversation with Jess Cervellon, the VP of customer experience at Feastables by MrBeast, who is transforming the landscape of SMS marketing. They delve into the crucial role of customer interaction in enhancing a company’s rapport with its consumer base and aligning its communication with market trends. Cervellon provides a glimpse into her journey and the insights she gained from her transition to establishing a two-way dialogue with customers. This intriguing discussion about navigating the complexities of modern customer experience and its overlap with marketing is not to be missed!

In this episode, Arek talks with Marin Richardson, a former national TV reporter and founder of DisruptPR, a leading PR agency for social impact. They examine the vital role of public relations in improving a company’s relationships within its communities and aligning its messages with societal trends. Richardson shares her journey and insights from her switch from journalism to establishing her PR agency and tips for building and maintaining relationships with journalists. Don’t miss this fascinating conversation about tackling the challenges of modern PR and its intersection with marketing!

In this episode, Arek interviews Amin Shaykho, the young entrepreneur and founder of Kadama, a $50 million tutoring app. They discuss the key aspects of social media marketing and how to excel at them. Shaykho shares his ingenious ‘social media first’ approach and tips for creating viral content that attracts and retains users. Don’t miss this insightful conversation about mastering the challenges of modern marketing and social media marketing!

In this episode, Arek engages in a captivating conversation with Clint Runge, the acclaimed youth culture expert and founder of Archrival. They delve into the crucial elements of brand strategy and positioning, and how to master them. Runge unveils his innovative ‘gatekeeperless’ approach and imparts best practices for articulating your brand’s purpose and conveying it effectively. Don’t miss this enlightening discussion about navigating the dynamics of contemporary marketing and brand positioning!