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40:09

Partner Up Profits

by Joey Vaillancourt

The Partner-Up Profits Podcast discusses practical advice on leveraging affiliate and influencer marketing programs to increase sales and scale your business. It’s based on my experience, from humble beginnings as an introverted small-towner with no marketing experience to helping scale dozens of partnership programs to well over $100M in sales for online companies and making the Inc. 5000 list as a result. My goal is to help you make sense of partnership marketing strategies and stay on top of emerging trends based on real-world experience, so you make less costly mistakes and start fast-tracking your success when working with affiliates and influencers. Join in on conversations with fascinating guests, get the creative juices flowing and always walk away with actionable next steps and inspiration to make more sales with partners. You're just one partnership away from changing your business, so get ready to partner up and profit.

Copyright: 2023

Episodes

42. Lesson in Courage: Feel the Fear and Do It Anyway (Daily Practice)

17m · Published 06 May 07:33

What have you been putting off because of fear? How would you feel if you took action and it worked out?

In this episode, I share personal stories and insights on how facing your fears and taking action can lead to incredible growth and transformation in your life and business.

Drawing inspiration from the book "Feel the Fear…and Do It Anyway" and my experience at the Powerful Living Experience event with David Bayer, I explore the importance of recognizing and overcoming limiting beliefs to achieve your goals.

Join me as I dive into the power of questioning assumptions, prioritizing your own needs, and making the impossible work in your favor.

What You'll Learn:

  • How to recognize and overcome limiting beliefs

  • The importance of facing your fears and taking action

  • Strategies for making the impossible work in your life and business

Whether you're looking to escape the 9-to-5, start a new venture, or simply take the next step in your personal growth journey, this episode will inspire you to feel the fear and do it anyway.

Remember, the win is in the action, not just the outcome. Tune in now, and let's partner up for success!



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

41. Building Brands with Eric Hinman: Networking, Community, and Long-Term Partnerships

54m · Published 29 Apr 06:22

Are you considering influencer marketing but unsure where to begin or how to ensure profitability?

In this episode, we sit down with Eric Hinman, a content creator, ambassador, and consultant who specializes in helping wellness brands achieve exponential growth through effective influencer marketing strategies. With his expertise, Eric's clients have generated over $100 million in sales.

Eric emphasizes the importance of selecting ambassadors with genuine influence rather than mere fame, structuring collaborative long-term deals, and harnessing the transformative power of building communities and connecting people. He explains how brands should focus on finding creators with a strong product-market fit, who not only create engaging content but also cultivate communities, generate brand awareness, and introduce the brand to investors and other key industry players.

In addition to his professional insights, Eric shares his personal routine for maintaining productivity, the significance of crafting a memorable personal brand, and his aspiration to expand his impactful wellness retreats.

Don't miss out on Eric's valuable insights if you want to learn how to effectively leverage influencer marketing to grow your brand, foster long-lasting relationships with creators, and achieve a strong return on your investment.

In this episode, we cover:

[00:11:43] Eric Hinman's journey to becoming an influencer marketer

[00:15:33] The evolution of influencer marketing and what's changed since 2013

[00:18:40] The importance of building long-term relationships with creators

[00:21:42] What to look for when searching for the right brands to work with as an influencer

[00:25:15] Creative freedom in brand partnerships

[00:28:57] Productivity hacks and daily routines for success

[00:33:31] Embracing compound consistency for success
[00:34:59] Navigating work-life balance and how to avoid burnout

[00:39:00] Measuring the success of influencer partnerships beyond direct sales

[00:49:05] 10 Quick Fire Questions: Getting to know Eric on a personal level

Connect with Eric Hinman

https://www.instagram.com/erichinman

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

40. The Secret to Turning Social Media Followers into Paying Customers With Jesse Clemmens

52m · Published 22 Apr 07:33

Are you leaving money on the table by not converting your Instagram followers into SMS subscribers? What if you could convert at least 5% of your passionate Instagram followers into devoted customers?

In this episode, we sit down with Jesse Clemmens, the co-founder of HiTide, a company that specializes in helping brands convert their social media followers into SMS and email subscribers. With years of experience in the advertising industry, working with companies like Google and Facebook, Jesse shares his insights on the importance of owning your customer and prospect lists and how to effectively use social media to grow your SMS and email lists.

Jesse explains how HiTide's unique tool allows brands to send automated direct messages to their engaged followers on Instagram, guiding them through a short subscription journey to join their SMS list.


🎁 Special Gift for My Listeners: Try HiTide for FREE and get a personal Instagram strategy session with Jesse Clemmens! Visit GoHiTide.com and mention this podcast to claim your exclusive offer!

This episode is a must-listen if you want to learn how to effectively leverage your social media following to grow your SMS and email lists, drive more revenue, and reduce your dependence on advertising.

In this episode, we cover:

[00:05:47] The evolution of advertising and SMS marketing

[00:14:40] The importance of owning your customer and prospect lists

[00:18:08] The differences between email marketing and SMS marketing

[00:24:41] The process of converting social media followers into SMS subscribers

[00:34:32] Conversion rates and subscriber growth insights

[00:37:41] Exclusive offer for my listeners

[00:40:36] 10 Quick Fire Questions: Getting to know Jesse

Connect with Jesse Clemmens

https://www.linkedin.com/in/jesseclemmens


Find Jesse Clemmens on this website:
https://gohitide.com/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

39. The Future of Affiliate Marketing: How ONE New Hire Could Add 7-Figures to Your Biz w/ Amber Spears

1h 20m · Published 15 Apr 06:22

Are you struggling to grow your business through affiliate marketing? Do you feel like you're missing out on potential revenue because you don't have the right affiliate manager in place?

Today, we sit down with Amber Spears, a true expert in the field of affiliate marketing. Amber and her team at East 5th Avenue have generated over $28.3 million in sales and over 5 million leads for their clients in just the last two years.

Amber Spears is the co-founder of East 5th Avenue, a company that specializes in finding, training, and providing skill development for affiliate managers. She is a highly sought-after expert in the field of affiliate marketing and has helped more than 2,500 businesses achieve significant growth through her strategies and training programs. In addition, she is also the co-founder of the Four Rooms Mastermind (formerly Mimosa Mastermind), which is specifically designed for health, wellness, and personal development entrepreneurs.

In this episode, Amber shares her journey from being a first-generation college student to becoming a successful entrepreneur in the affiliate marketing industry. She discusses the importance of having a well-trained affiliate manager, the common mistakes businesses make when starting an affiliate program, and the future trends in affiliate marketing.

Amber's mission is to help businesses grow by providing them with the tools, knowledge, and support they need to succeed in the competitive world of online marketing.

If you want to learn how to build a successful affiliate program, find the right affiliate manager, and scale your business to new heights, this episode is a must-listen!

In this episode, we cover:

[00:00:00] Introduction

[00:01:09] Getting into the affiliate marketing industry

[00:16:38] Common mistakes businesses make when starting an affiliate program and how to avoid them

[00:25:28] The importance of having a well-trained affiliate manager

[00:43:17] Success stories of businesses that have worked with East 5th Avenue to find and train affiliate managers

[00:46:13] The future trends in affiliate marketing and how businesses can stay ahead of the curve

[00:51:02] How to work with East 5th Avenue to find, train, and grow your affiliate program

Connect with Amber Spears

https://www.linkedin.com/in/amberspears/

https://www.ambermspears.com/

https://east5thavenue.com/

https://fourroomsmastermind.com/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

38. Motivation: Listen to this 5-Minute Morning Habit to Destroy Limiting Beliefs, Create New Empowering Beliefs, and Start Feeling Great

16m · Published 08 Apr 07:33

Are you feeling stuck in the same situation or stressed out with racing thoughts?

You're not alone. In this episode, I share a powerful 5-minute morning routine called the "morning dump" that has helped me alleviate stress and attract some of the greatest things in my life.

I will teach you how to transform limiting beliefs into empowering ones, a powerful concept I learned from attending "The Powerful Living Experience," hosted by David Bayer. I will also explore how making a decision can literally rewire your brain and activate immediate change.

What You'll Gain:

  • A simple yet powerful 5-minute morning routine

  • Strategies to transform limiting beliefs into empowering ones

  • Insights into the science of visualization and its effects on the brain

  • Understanding how decision-making can rewire your brain

Join me as I share personal stories and actionable insights to help you unlock your potential and alleviate stress.

Remember, it's about committing to the practice and seeing the transformation unfold in your life.

Get ready to kickstart your day with purpose and positivity!

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army: https://www.partnerupprofits.com/influencer


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing: https://www.partnerupprofits.com/productivity-toolbox

37. Magellan: #1 Tool Serious Marketers Use to Tap into Billion-Dollar Podcast Market w/ John Goforth

49m · Published 01 Apr 07:33

Be ready to unlock the secrets of successful podcast advertising and skyrocket your ROI!

Tune in to learn how Magellan AI can transform your approach to podcast advertising and elevate your brand's presence in this rapidly growing space.

John Goforth, Magellan AI's Chief Revenue Officer, blends extensive marketing expertise with a passion for podcast data analytics. With a background spanning local radio sales to leadership in terrestrial radio, he's positioned as an industry expert.

John's mission is to serve as the connective tissue of the podcast advertising industry, providing brands with the data and insights needed to make informed decisions and achieve marketing goals.

In this episode, we explore podcast advertising's multi-billion dollar industry, uncovering vital tools and strategies for business success. John provides insights on ROI, competitive intelligence, and future trends in podcast ads.


What You'll Discover:

  • How Magellan AI Benefits Brands and Companies
  • Finding Contextual Fits for Podcast Advertising
  • Future Trends in Podcast Advertising
  • The Challenge of Defining Podcast ROI
  • Podcast Industry Statistics and Growth
  • Free Resources and Monthly Webinar from Magellan AI

Tune in to transform your podcast ads from mere expenditures to powerful brand-building tools. You'll walk away knowing how to amplify your brand presence, engage your audience, and cut down on customer acquisition costs.

Connect with John!

Interested in a demo or want to learn more? Reach out directly to John at:

[email protected] or visit Magellan AI's website for more information.



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

36. Podcast Ads: The 5 Critical Factors to Campaign Success and Tracking ROI

14m · Published 25 Mar 07:33

Struggling to see the ROI on your podcast ads campaigns?

I've spent the last 15 years cracking the code on what makes podcast advertising work. From securing sponsorships for hundreds of shows to deploying tens of thousands of ads with millions in budget, I've learned a thing or two about turning ads into success stories.

Today, we're diving straight into the five critical factors that can make or break your podcast advertising campaign.

I'll share why many shy away from podcast ads, and I'll offer tactical solutions that have worked for me and can work for you too.

My goal? To demystify podcast advertising.



What You'll Discover:

  • Essential strategies for effective podcast advertising

  • Solutions to common challenges in campaign tracking

  • Tips for maximizing ROI and audience engagement

Tune in to transform your podcast ads from mere expenditures to powerful brand-building tools. You'll walk away knowing how to amplify your brand presence, engage your audience, and cut down on customer acquisition costs.




Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

35. 3 Must-Know Tips for E-Commerce Success With Gareth Everard

57m · Published 18 Mar 07:33

Dive into the world of Gareth Everart, the mastermind behind Rockwell Razors and the revolutionary growth of Lomi, turning it into a $100 million venture in just 18 months without relying on traditional partnerships or affiliates. Discover how he redefines success in e-commerce and digital marketing.

Gareth is a trailblazer in the e-commerce realm, with a knack for transforming innovative ideas into profitable realities. As the former CMO of Keto and the driving force behind Lomi's rapid rise to a $100 million valuation, his strategies have shaped the future of direct-to-consumer brands.

In this episode, we dive deep into the intersection of creativity, unconventional marketing strategies, and sheer perseverance. Gareth opens up about his journey from a competitive track athlete to a visionary entrepreneur, offering listeners a unique blend of inspiration and actionable insights.

Gareth's mission is to challenge the status quo in business, proving that success can come from the most unexpected places and through the power of innovative thinking and strategic risk-taking.

Tune in to uncover the secrets behind scaling a brand to 9 figures in revenue and the mindset shifts required to make it happen. You'll leave with a renewed sense of what's possible in your business ventures.

In this episode, we cover:

10:07 Decoding the Launch Marketing Advantahge
13:41 Lomi's Ascension to a $100 Million Valuation
20:07 Harnessing the Potency of Video Advertising
35:42 Anticipating the Evolution of Consumer Engagement
51:50 Partner up profits power move

Connect with Gareth!

https://www.linkedin.com/in/garetheverard/
https://getrockwell.com/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

34. How To Find Hidden Money In Your Business and How Gain Back Old Customers w/ Ryan Healy

54m · Published 11 Mar 08:33

How can you find hidden money in your business and get back customers you've forgotten about? A lot of those customers are hiding in plain sight in your email list – it's just that your great offer is going straight to their spam folder.

Ryan Healy is a highly sought-after copywriter and list manager who's been crushing it in the health and wellness industry for decades now. His company Upsender sends millions of emails a month, all directly to the client's actual inbox where the offer actually gets read!

He does with effective email list management as well as split testing and productivity software to continually finetune his clients' offerings so that they can effectively reach out to past clients and get their email ‘top of inbox’.

Today's chat covers everything from improving email deliverability to how you can use AI to write better sales emails once you've done your testing. There's great advice on AI prompts, general productivity, and health and wellness from a father of 6 who's at the top of his game - and knows what to do to stay there. Please join us.

In this episode, we cover:

01:45 Introducing Ryan Healy

03:50 Ryan's start in digital marketing in 2002

08:50 Ryan's secret to great health! (X3)

13:20 Posting business content to get new work

16:50 What is List Management?

20:10 How to protect your customer list

24:45 Ryan's Recommended Productivity Tools

26:30 How to Split Test a Sales Email

29:30 What tools is Ryan using for split testing?

31:40 Using AI to write your emails

34:25 What made Ryan focus on list management?

37:30 Creating the right processes to grow your team

40:30 How to work with Upsender

45:00 How to get Ryan's attention

48:20 Rapid-fire Questions


Connect with Ryan!

Ryan Healy (@HeyHealy) / X

https://www.linkedin.com/in/heyhealy/

Ryan Healy - https://ryanhealy.com/



Resources:

Ryan’s 9-Page Persuasive Email Checklist - BerserkerMail - checklist

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

33. The #1 Influencer Marketing Platform I'm Going "All In" in 2024 and Beyond w/ Influencer Marketing Expert & Founder Saral Founder, Yash Chavan

45m · Published 04 Mar 08:33

Influencer marketing is today's hot topic as we discuss prospecting, outreach, and simplifying your influencer marketing program without using expensive software. Joining us is Yash Chavan, the founder of SARAL, an influencer operating system for e-commerce.

Affiliates sell products and influencers build brands. So if you want to build your brand, you're going to need to learn how to work with the right influencer.

Yash has a ton of experience as we break down how to get influencers to take a commission-based deal, where people are getting influencer marketing wrong, and the benefits of using influencer software.

Today's episode goes hard and all-in on the future of influencer marketing in a way that only people like Joey and Yash (who've been doing this for a while) can predict.

Join us on this influencer-focused in-depth interview as we learn how you can 'make them an offer they can't refuse'!

"If you can avoid making transactions, and focus on building relationships, that will compound into something meaningful to you in three to six months." ~ Yash Chavan

In this episode, we cover:

01:35 Welcome Yash Chavan

03:30 Yash's journey into influencer marketing

06:10 Why the system is more important than the software

08:32 The Future of Influencer Marketing

10:40 All Ships Rise (using Facebook ads)

11:30 Where are people getting influencer marketing wrong?

13:45 How to prospect a good fit for your brand

16:05 Understanding your objective with influencers

17:35 How to negotiate better long-term prices with influencers

21:05 What should you pay an influencer?

23:05 How to get influencers to take a commission-based deal

26:15 The benefits of using influencer software (rather than Google Sheets)

32:20 Why UX for influencer software is the gamechanger


Connect with Yash!

Yash Chavan - https://www.linkedin.com/in/yctheman/

Yash Chavan 🕶️ (@yctheman) • https://www.instagram.com/yctheman/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

Partner Up Profits has 42 episodes in total of non- explicit content. Total playtime is 28:06:48. The language of the podcast is English. This podcast has been added on October 11th 2023. It might contain more episodes than the ones shown here. It was last updated on May 12th, 2024 19:48.

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