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38:57

Partner Up Profits

by Joey Vaillancourt

The Partner-Up Profits Podcast discusses practical advice on leveraging affiliate and influencer marketing programs to increase sales and scale your business. It’s based on my experience, from humble beginnings as an introverted small-towner with no marketing experience to helping scale dozens of partnership programs to well over $100M in sales for online companies and making the Inc. 5000 list as a result. My goal is to help you make sense of partnership marketing strategies and stay on top of emerging trends based on real-world experience, so you make less costly mistakes and start fast-tracking your success when working with affiliates and influencers. Join in on conversations with fascinating guests, get the creative juices flowing and always walk away with actionable next steps and inspiration to make more sales with partners. You're just one partnership away from changing your business, so get ready to partner up and profit.

Copyright: 2023

Episodes

25. Socks & Inbox Pt 2: The Simple Thinking Time Process and How to Out-Think Your Own Limitations

19m · Published 24 Jan 08:33

What does it mean to be truly vulnerable? And how can lead in business and in our family life while still expressing our insecurities as we learn and grow?

Our hometown boy Joey Vaillancourt is speaking from the heart today and hitting us up with some truth bombs about what it means to share your feelings of overwhelm and insecurity as you balance your family, business, and personal life.

He's sharing the Top 5 Things that he's done to personally Overcome his Vulnerabilities in an impactful episode that is at once inspiring and super practical.

Learn about 40 years of Zen and Jerry Seinfeld's secret to staying on track with his personal growth. Discover the true measure of growth and how to flip the script on gratitude - even when someone doesn't show you the appreciation you probably deserve.

Join Joey and PartnerUp Profits in this philosophically enriching episode that is the boost you need to lead in life, with Vulnerability taking you to Victory!


"Always express gratitude to somebody when you feel like you're not getting gratitude for yourself." ~Joey Vaillancourt

Resources:

  • 40 Years of Zen - https://40yearsofzen.com/

In this episode we cover:

  • How to express gratitude to others
  • What is 40 Years of Zen all about?
  • Finding a non-biased opinion (getting on a culture call)
  • Getting clear on your strengths and weaknesses
  • Looking back on how far you’ve come
  • How to stay balanced

Connect with Joey!

  • https://www.instagram.com/joeyvaillancourt/

  • https://www.facebook.com/joey.vaillancourt.9/

  • https://www.linkedin.com/in/joey-vaillancourt/

  • https://www.youtube.com/@partnerupprofits

  • https://www.partnerupprofits.com

  • Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer

  • Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

24. Socks & Inbox Pt 1: Challenging Assumptions and Thinking Differently for Massive Shifts

17m · Published 22 Jan 08:33

How can organizing your sock drawer increase your productivity? Welcome to 'Socks and Inbox', the first in a three-part series on productivity that is so damn good (and well named) it could almost have been its own podcast!

Host Joey Vaillancourt is coming in hot today, with original ideas on how to foster original, creative thought for you and your business.

He's asking us to challenge our basic assumptions for maximum return, and on top of that, he's encouraging us to develop a 'thinking time' process to keep us consistent with our new thinking strategies and thinking patterns.

And it all starts with those pesky missing socks that lead to the dilemma of what to do with our mismatched pairs!

Learn how to free yourself up from early morning clothing decisions to more robust email and time management as well as creative, original thinking in an episode of PartnerUp Profits that is guaranteed to give your productivity the boost it needs as you kickstart your year in style… barefoot or with matching socks, you decide!


"Living through other people's lenses, and validating your own ideas through those lenses, is the death of original thinking." ~ Joey Vaillancourt

Resources:

  • The Keith Cunningham book Joey recommends - https://a.co/d/abmziAo

In this episode we cover:

  • 03:00 How can we challenge our basic assumptions?
  • 05:00 Inbox Zero! How to manage your inbox
  • 07:50 Are you living through other people's lenses?
  • 10:10 Do you have to wake up at 5am to be successful?
  • 13:30 'Thinking Time' Fridays: scheduling creative time
  • 16:14 Book Recommendation: 'The Road Less Stupid' by Keith Cunningham

Connect with Joey!

  • https://www.instagram.com/joeyvaillancourt/

  • https://www.facebook.com/joey.vaillancourt.9/

  • https://www.linkedin.com/in/joey-vaillancourt/

  • https://www.youtube.com/@partnerupprofits

  • https://www.partnerupprofits.com

  • Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer

  • Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

23. Influencer Insights: TJ Ferrara on Growing Bubs Naturals and the Success Formula behind their +8-Figure Influencer Program

53m · Published 15 Jan 08:33

How do you scale a brand to 8 figures using influencer marketing without making too many costly mistakes or spending excessively from the jump?

TJ Ferrara is a co-founder of Bubs Naturals and has over 25 years of experience in e-commerce, online marketing, and technology.

TJ has masses of experience in influencer marketing from bootstrapping his own Bubs Naturals supplement brand.

In this episode TJ shares the secrets to his success, and what it takes to build genuine relationships with influencers that pay big dividends down the line.

There's also great advice on how to find the right influencers for your brand, where to find them, and how to measure the return on your investment with the right KPIs.

Understanding the value of trust and partnership is up front and center in an episode of PartnerUp Profits that could fast-track you, your brand, and your influencer community if you pay close attention to the nuggets of wisdom from TJ and his inspiring journey with Bubs Naturals! Please join us.


"It's product market fit. It's the influencers, the hook, the message, the copy... you're looking at all of these things. So where are you getting those metrics from? And what do you trust? And what's your source of truth?" ~ TJ Ferrara

Resources:

  • The Book TJ recommends - https://www.amazon.com/Driven-Understanding-Harnessing-Entrepreneurs-Athletes/dp/1619616939

In this episode we cover:

  • 02:50 How did TJ help scale Bubs Naturals using influencer marketing?
  • 05:20 Why partnering up with the right person can take you further, faster
  • 12:20 What is Impression Arbitrage and Creator Licensing?
  • 13:50 The importance of assessing your own Rolodex when getting started
  • 21:40 How do you analyse influencers using KPIs?
  • 25:00 Revenue as your 'source of truth'
  • 27:40 Unicorns and whales or hungry micro influencers?
  • 31:00 How unexpected influencer exposure can be the stuff of copywriting dreams
  • 35:20 How to practice influencer marketing on your existing customers
  • 39:00 What is the best way to get influencers? TJ's 'dirty secret'
  • 44:15 How to bring value to influencers first before asking for anything in return
  • 46:25 Email: [email protected] / Visit: www.bubsnaturals.com


Connect with TJ!

Connect with Joey!

  • https://www.instagram.com/joeyvaillancourt/

  • https://www.facebook.com/joey.vaillancourt.9/

  • https://www.linkedin.com/in/joey-vaillancourt/

  • https://www.youtube.com/@partnerupprofits

  • https://www.partnerupprofits.com

  • Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer

  • Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

22. 3 Powerful Steps to Embrace Abundance and Create a Happier, More Successful Life

20m · Published 08 Jan 08:33

How do we shift from having a scarcity mindset to one of abundance? Host Joey Vaillancourt is coming in hot with today's insights, from beautiful Belize, Brazil.

Joey is on holiday with his family, contemplating how a family vacay simply would not have been possible were he still living in the scarcity mindset.

Introspective and sincere as ever, our host is happy to share the lessons he's learned in getting there, from focusing on opportunity cost over penny-pinching, giving without expectation of return, and outsourcing tasks to gain more family time.

Joey also offers sage advice on choosing money management mentors wisely, becoming aware of where limiting beliefs come from, and how to start small by practicing abundance thinking.

This episode is just the tonic for those of us settling into the new year with the right balance between work, play, and family - and the right mindset to go with it.


"Opportunity cost is my main measurement that I'm focused on. What does it cost me to do a task, a project? Or an hour of my time? And how much could I save? ~ Joey Vaillancourt

Resources:

  • Feel the Fear . . . and Do It Anyway: Jeffers, Susan - https://www.amazon.com/Feel-Fear-Do-Anyway/dp/0345487427

In this episode we cover:

  • 02:30: What Joey learned about scarcity and abundance from his family and friends
  • 06:45: BOOK RECOMMENDATION: Feel The Fear (and do it anyway)
  • 09:10: Shifting thinking that continues to compound over time
  • 10:10: Thinking small continues to manifest small things
  • 10:20: Choose your money mentors carefully
  • 11:40: Start stretching small
  • 13:45: Check out: The Four Quadrants of Work
  • 14:17: Building awareness of your financial thought process
  • 18:30: Using a gratitude practice for a quick check-in with yourself

Connect with Joey!

  • https://www.instagram.com/joeyvaillancourt/

  • https://www.facebook.com/joey.vaillancourt.9/

  • https://www.linkedin.com/in/joey-vaillancourt/

  • https://www.youtube.com/@partnerupprofits

  • https://www.partnerupprofits.com

  • Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer

  • Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

21. Mindset Hacks to Recover Authenticity & Alignment: Feel Better, Fast with Jondi Whitis

1h 11m · Published 03 Jan 08:33

How often do we carry a weight with us in business, and then bring it back to our personal life? Or vice versa? If you want to get out of your way and feel better faster, then today's episode about Emotional Freedom Techniques (EFT) and 'tapping' is just for you.

Master EFT-trainer Jondi Whitis is today's guest, here to share her knowledge on how we can develop our deep presence and compassionate intuition so that we can defuse troubling situations at work or at home, and use the power of EFT as a 'life-processing' tool.

Jondi is teaching her techniques and frameworks to high-level CEOs and entrepreneurs who are under extreme pressure to deliver to find better alignment in their business and personal lives.

The net result is more tranquility, happiness, and balance as we continue to grow our businesses and grow within ourselves.

The conversation provides a great overview of how our conditioning and beliefs can hold us back unconsciously. Jondi emphasizes addressing the root causes behind our challenges and she shares tapping as a discreet self-soothing method.

Additional topics include building self-awareness, changing responses, the importance of support systems, and integrating mindfulness. And while this all may sound a little too esoteric for entrepreneurship, host Joey Vaillancourt has worked with Jondi for over a year now and swears by her methods.

So if you're ready to #feelbetterfast and #betterthanthis, then today's tapping tools and tips are an absolute must!

In this episode we cover:

  • 13:15: What is EFT in its essence?
  • 28:30: The importance of regular practice with EFT for a renewed perspective
  • 35:00: How does our 'conditioning' play a part in what we do and how we feel?
  • 46:05: Understanding the value of 'full disclosure pre-frame' to change our responses
  • 59:20: The 'Confusion Pattern Buster' explained

Connect with Jondi Whitis

  • Website: https://jondiwhitis.com/
  • Facebook: https://www.facebook.com/jondiwhitistappingtrainer/

Connect with Joey!

  • https://www.instagram.com/joeyvaillancourt/

  • https://www.facebook.com/joey.vaillancourt.9/

  • https://www.linkedin.com/in/joey-vaillancourt/

  • https://www.youtube.com/@partnerupprofits

  • https://www.partnerupprofits.com

  • Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer

  • Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

20. The 2024 Influencer Roadmap: What I’m Going to Be Focusing On

20m · Published 27 Dec 08:33

What are the needle mover trends that you need to be doubling down on in 2024? Welcome to the 2024 Influencer Roadmap where Joey Vaillancourt looks at where paid partnerships with influencers will be going!

Would you rather sponsor an event or be part of a custom-curated mastermind group? Are you making it easy for the friends and influencers in your ecosystem to refer you by offering good commission deals?

What's your plan for YouTube content? And, if you can't get your product featured on a major podcast, is there perhaps a way to do it organically by getting an upcoming guest to endorse your product?

Who are the up-and-coming influencers who haven't been signed? Who have you done deals with in the past 12 months, and can you expand their portfolio?

Joey is thinking out of the box that was 2023 with a refreshing approach to 2024 and his influencer marketing partnerships by still factoring in a cyclical understanding of where his business and partnerships are at.

In this episode, he breaks down long-tail dividend for YouTube content, as well as an appreciation of the scaling, ascension, and evolution of your partnership that fits in with a seasonal, cyclical business master plan.

Joey’s Four Phase Approach allows him to see what's on the horizon (and what new podcast influencers are breaking into the Top 50 rankings), without ditching what's worked before. He gets to evolve his business while still doubling down.

The secrets of approaching the thought leaders serving the partnership audience you want to tap into, as well as the complexities of well-structured omni-channel deal marketing, are all eloquently shared in this 2024 Influencer Roadmap episode that is for any online entrepreneur looking to up their game while thinking out the box.

In this episode we cover:

  • 01:15 What worked this year that you can double down on for next year?

  • 02:44 Strategic Partnerships with Micro Influencer Coaching Groups

  • 03:26 Diamond in the Rough and Upcoming Talent Playbook

  • 05:03 Expanding and Amplifying Existing Partnerships

  • 05:44 Fighting Inflated Rates and Locking In Long-Term Deals

  • 07:05 Community for Your Ambassadors

  • 08:16 Second-Tier Deals and Referral Programs

  • 09:38 Define the Four Phases of Partnerships

  • 12:17 Product Mentions and Endorsement Advertising

  • 13:30 YouTube: where are trends going with paid partnerships?

  • 16:00 Events: how will they be doing in the future?

Connect with Joey!

  • https://www.instagram.com/joeyvaillancourt/

  • https://www.facebook.com/joey.vaillancourt.9/

  • https://www.linkedin.com/in/joey-vaillancourt/

  • https://www.youtube.com/@partnerupprofits

  • https://www.partnerupprofits.com

  • Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

  • Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

19. The 2023 Annual Recap: 10 Lessons Learned Scaling an E-Comm Brand w/ Influencers & Affiliates

18m · Published 25 Dec 08:33

What lessons have you learned from your Year of Hustle in 2023? Host Joey Vaillancourt is coming in hot with his super authentic and highly relatable '10 Lessons I Learned Scaling an E-Com Brand with Influencers and Affiliates.

How are you creating a nurturing company culture now that everything is online? Have you heard about Sprint Week as a way to trim down on expensive team meetings and boost your work productivity?

How do you measure the ROI on a Google PPC versus a podcast ad? And how are you challenging yourself to let go of what's good to make room for great? Learn about how systems, combined with discipline, create freedom and scalability.

There's stellar business advice aplenty from Joey as he wears his heart on his sleeve and owns his business mistakes, allowing him to look forward to 2024 with renewed focus and determination.

Please use this episode as an opportunity to prompt you into recapping your year before you look to what's next on the horizon, safe in the knowledge that you don't need to repeat the same mistakes.

In This episode we cover:

  • 01:20 Inspirational wisdom from Winston Churchill

  • 01:46 Lesson #1: What works for others may not work for you

  • 03:03 Lesson #2: Top of Funnel Partnerships ROI

  • 04:55 Lesson #3: Be Honest, Be Direct, and Be Specific

  • 06:10 Lesson #4: Meetings! (Introducing Sprint Week)

  • 08:09 Lesson #5: Systems (combined with discipline create freedom and scalability)

  • 08:53 Lesson #6: Let go of ‘Good’ to make room for ‘Great’

  • 10:00 Lesson #7: Hiring and Prospecting

  • 10:45 Lesson #8: Take the time to fully define clear expectations in a job role

  • 12:24 Lesson #9: Less is More

  • 14:03 Lesson #10: Company Culture (nurturing the scale of your business)

Connect with Joey!

  • https://www.instagram.com/joeyvaillancourt/

  • https://www.facebook.com/joey.vaillancourt.9/

  • https://www.linkedin.com/in/joey-vaillancourt/

  • https://www.youtube.com/@partnerupprofits

  • https://www.partnerupprofits.com

  • Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

  • Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

18. The $100 Million Partnerships Blueprint: How I'm Using AI to Prompt Our Way to 9-Figures and Beyond

25m · Published 18 Dec 08:33

Wanna know the blueprint for $100M partnerships? Using an AI prompt system to get to 9 figures and beyond, Joey Vaillancourt is sharing his powerful prompt iteration strategy playbook.

Now is the season of retrospection, a time for planning your partnerships team by evaluating what has worked well this year – and what can be improved upon.

Using AI (ChatGPT) to ask the 'dumb questions' you were previously too afraid to ask is a great place to start challenging your assumptions.

As we are encouraged to ask ourselves, 'How can I ask better questions so that I can get better answers', there's a blueprint on offer that assists us in overcoming our limiting beliefs and creating a mindset of abundance.

Small-town boy Joey Vaillancourt's big-hearted generosity is on display with this free prompt iteration blueprint that will help you define your company goals, and partnership plans, and even find your North Star – all with the help of easy-to-use AI.

Learn how to 10X your SWOT analysis with the wonder of expansive prompts as Joey teaches us that ambition to get to the top requires lateral thinking about how AI can better help you grow your partnership team. With the right prompts, asking better questions leads to even better questions!

And in a year you can reflect on the answers you inputted and the outcomes that transpired, and assess once again where you are at with your business on your roadmap to $100M partnerships!

"Our goal is to get to 100 million dollars, and become a billion-dollar brand." ~

Joey Vaillancourt

In This episode we cover:

01:00 Why you need to integrate AI into your marketing strategy to scale successfully

02:13 What does it take to get to the magic $100M mark as a company, team, or department?

04:04 'Learn and grow': how Joey has shifted his perspective on using AI

04:40 BOOK RECOMMENDATION: The Road Less Stupid by Keith J. Cunningham

06:05 Joey's AI prompting system to get out of your own way (and grow!)

07:04 'Success has no best practices'

08:10 Defining your company roadmap: 1,3, 5, and 10-year plans

11:00 Challenging your assumptions: using a prompt to analyze your business assumptions

13:25 Identifying your Strengths, Weaknesses, Opportunities, and Threats

15:57 Building a bigger team: thinking laterally about finding new team members

18:50 Running your prompts using your roadmap timelines

21:10 What are expansive prompts?

23:27 What to expect if you follow Joey's blueprints (freeing yourself from The Matrix)

Resources!

  • The Road Less Stupid by Keith J. Cunningham - https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269

  • Download Joey’s Prompt Blueprint -Productivity Tool box - Partner Up Profits

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

17. Purpose-Driven Profits: Insider Strategies for Working with Influencers and Scaling with Founder of Wellness Influence, Megan Hailey

1h 6m · Published 11 Dec 08:33

How do you get started with influencer marketing? And how do you get noticed as a brand, not waste money, and develop meaningful partnerships with the right influencers?

Meg Hailey is the Founder of Wellness Influence and an expert in the wellness market for direct-to-consumer brands, bringing together wellness brands and influencers to drive business growth.

She has had an impressive career as an influencer herself (she's even a PickleBall Ambassador!) and also worked with our host, Joey Vaillancourt, in the early days of her career, creating an influencer marketing program that started generating six figures in six short months!

Today's candid conversation gives an honest overview of influencer marketing from the ground up, addressing everything from how you should approach an influencer (there's AI software to personalize your gifts) to the importance of building a brand through powerful brand association and the 'Halo Effect'.

Learn about the difference between transactional and mission-based influencers, the importance of growing your own community (and even naming it), and the value of creating authentic, meaningful partnerships.

The goal is to make things as easy and compliant as possible for your partners so that you're not just wasting money on sponsored posts without a more comprehensive, complimentary marketing plan.

The ins and outs of influencer marketing are all covered in this absorbing episode that shines a light on the future of marketing where collaboration, community, and creative thinking are the cornerstones of taking your product and then building it into an engaging brand.

"The real value behind influencer marketing for brands is the brand association: the mental connection that now your product has with that individual and all of their positive characteristics." ~ Meg Hailey


In This episode we cover:

10:35 How to see influencer marketing as creating a brand (evolving from just being a product)

11:08 The Halo Effect (the power of brand association and creating an easier pathway to decision-making)

12:25 How do you know if influencer marketing is right for your business?

13:45 What should you avoid doing when you're starting out with influencer marketing?

15:40 What are the right starting points (and the right mindset to have) when working with an influencer?

18:05 Starting with the end in mind: having an influencer marketing strategy (and playbook)

19:10 How should you approach an influencer? Meeting them where they're at with a personalized message

22:37 How to be authentic without hiding your intention to connect with the influencer

25:10 Check out hyperise.com to double your outreach engagement with personalized images

26:33 How do you not lose money with influencers?

31:55 Making things as easy and as compliant for your partners to avoid creating friction

34:15 How do you get an influencer to go to revenue share (if you have no other options)?

36:03 Why influencers want to work with the right mission-focused brands

37:33 Transactional influencers versus mission-based influencers

39:20 How do you grow and nurture your community? Giving your community a name and identity

44:10 The power of live events (and inviting your community) to create meaningful exchange

45:10 Surprise and delight gifting as a way to surprise an influencer or community member

49:03 Case study: an out-the-box partnership idea (energy drink collaboration with a TikTok star)

51:03 What is Wellness Influence and who can benefit?

53:40 How would Meg get hold of someone? (an influencer power move)

56:15 Quickfire round with Meg Hailey!

Connect with Meg!

  • Meg Hailey 👑 biohacking | wellness | pickleball (@meghailey_) • https://www.instagram.com/meghailey_/?hl=en

  • Wellness Influence - https://www.wellnessinfluence.com/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

16. Unlocking the $6 Trillion Industry through Referrals, Second-Tier and Genuine Relationships w/ Chad Durfee

42m · Published 04 Dec 08:33

Are you ready to learn how to maximize strategic partnerships for your business? Chances are good that there are a lot of warm clients in your network already.

It's just about knowing how to connect them and build trust as you develop new partnership opportunities to help scale your affiliate program, as well as your business.

Enter Chad Durfee: the creator of the Referral Accelerator Mastery Program and CEO of Revenue Pros, pioneering exponential business growth with his savvy approach to Joint Ventures, Affiliate Referrals, and Strategic Partnerships.

Chad wants your business to have the same optics and decision-making power as the big Fortune 500 companies.

This starts with learning to collaborate rather than compete with other industry players, as well as developing an abundance mentality as you build your upstream and downstream connections for maximum profitability on commissions (the ‘12 X 12 strategy’)!

But how do you trust that you're getting your cut of a referral? To solve that referral remuneration conundrum Chad has developed Lead Path, a cutting-edge software that solves many of the common attribution issues most other referral platforms fail to address.

Lead Path allows you to track the Lifetime Value of a client referral, ensuring you can get paid for an introduction years down the line.

Underpinning Chad's entrepreneurial insights into the referral business landscape are the values of transparency in what you're doing, amazing product innovation, and a creative approach to leveraging your strategic partnerships to help your business grow.

Please join us in this educational and entertaining episode for all entrepreneurs eager to leverage their network more effectively.


"Referrals - be it B2C or B2B - are the same as ads in social media. It's Pay To Play. The difference is you pay AFTER you get the deal versus BEFORE you get the deal. Which is super nice because it's guaranteed business." ~ Chad Durfee


In This episode we cover:

05:21 Common Mistakes businesses make in referral programs and how to avoid them

08:51 How Revenue Pros helps businesses identify and optimize Lucrativepartnerships

14:11 How to strategically leverage influencers and podcasts to expand your reach

21:20 Second-tier affiliates, and learn how to track and attribute sales accurately

25:49 How LeadPath helps with transparency and optimizes decision-making

34:47 Exclusive offers and resources to level up your partnerships


Connect with Chad!

https://www.linkedin.com/in/revenuepros/

https://www.revpros.com/


Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer armyhttps://www.partnerupprofits.com/influencer

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketinghttps://www.partnerupprofits.com/productivity-toolbox

Partner Up Profits has 45 episodes in total of non- explicit content. Total playtime is 29:13:05. The language of the podcast is English. This podcast has been added on October 11th 2023. It might contain more episodes than the ones shown here. It was last updated on May 27th, 2024 21:14.

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