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From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah Swanberg

44m · Acupuncture Marketing School · 08 Dec 12:00

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.

Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members.

In this episode, we talk about:

  • Creating a company culture that aligns with your values
  • What marketing has worked for Sarah and what hasn't
  • Email newsletters as a powerful marketing tool for staying top of mind with patients
  • How books and media appearances can enhance your authority and credibility
  • Repurposing content and using platforms like Help a Reporter Out (HARO) to
  • Staying adaptable to the ups and downs of running a business
  • And more

I hope you enjoy this episode with Sarah!

Join me for the Acupuncture Business Planathon this Sunday!

>> Click here to learn more and register.

Can't join us live? No problem. A replay will be sent out to everyone who registers.

If you're a student OR finances are a little difficult year, feel free to email me at [email protected] for a 1/2 off discount code.

Hope to see you there!

SHOW NOTES:

  • Indigo Wellness Group Website
  • Sarah's book, A Patient's Guide to Acupuncture
  • Indigo Wellness Group Instagram @indigowellnessgroup
  • Indigo Wellness Group Facebook @indigowellnessgroup
  • Help A Reporter Out (HARO)
  • Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time
Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

The episode From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah Swanberg from the podcast Acupuncture Marketing School has a duration of 44:45. It was first published 08 Dec 12:00. The cover art and the content belong to their respective owners.

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SHOW NOTES:

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💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software.

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you.

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action.

And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

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This episode is sponsored by AcuHub.

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist.

Visit Acu-hub.com to learn more.

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SHOW NOTES:

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Support the show

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