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#11: PT. 1: Larry Goins - Productivity Secrets Revealed From A 30 Year Real Estate Investing Expert

17m · Level Up Your Business · 13 Feb 08:00

On today's show, I interview Larry Goins. Larry has been investing in real estate for over 30 years. He's a best selling author, a speaker, a radio host and he travels across the country educating real estate investors​.

This season of the podcast is about productivity hacks for busy real estate entrepreneurs. That’s why Larry is the perfect person to provide advice, since he's been running several extremely productive real estate businesses for years.

Larry will reveal his secrets to productivity from his decades of experience, so you can get more done in less time - while taking your business to the next level.


Topics
00:41 Larry Goins introduction
02:03 How Larry is able to be productive and spin multiple plates successfully
08:04 The impact that having an assistant has had in his real estate business and productivity
08:35 How to use EOS (Entrepreneurial Operating System) to make your business more efficient
10:18 Using VTO (Vision Traction Organizer) for goal setting in your business
11:20 Why every business needs an INTEGRATOR and a VISIONARY
15:54 Larry's advice for people who are struggling with being busy vs. being productive
17:01 The 3 most important things in real estate

Quote:

  • "Don't confuse activity with productivity."

Resources:

  • Level Up Your Business show notes
  • "The E-Myth Mastery" by Michael Gerber - This is the book that will show you the difference between being an entrepreneur versus doing a job - and how to work on instead of in your business.
  • HUD Homes Half Off! by Larry Goins  - Learn a simple to follow system for buying HUD homes for 50% of list price or less.
  • "Traction" by Gino Wickman - Discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.
  • "Rocket Fuel" by Gino Wickman - This book details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive.
  • EOS Worldwide - The Entrepreneurial Operating System (EOS) helps owners and leadership teams create healthier, stronger businesses and achieve powerful results.

The episode #11: PT. 1: Larry Goins - Productivity Secrets Revealed From A 30 Year Real Estate Investing Expert from the podcast Level Up Your Business has a duration of 17:08. It was first published 13 Feb 08:00. The cover art and the content belong to their respective owners.

More episodes from Level Up Your Business

#20: Online Marketing to Close More Real Estate Deals - Season 3 Preview

We just finished season 2 which was on Productivity Hacks for Busy Real Estate Entrepreneurs. That season featured 12 value-packed episodes that focused on showing you how to get more done, gain more time, and be more efficient. If you missed any of those episodes, head to leveluprsj.com/season2.

Now it's time to shift gears for Season 3.

Season 3 is all about one of my favorite topics - which also happens to be the lifeblood of all successful businesses…

... and that's MARKETING!

More specifically, I'm going to focus on three components of online marketing in your real estate investing business:

#1 - How to ATTRACT more prospective buyers and sellers to your business

#2 - Tools and strategies you can use to CONVERT those prospects into actual customers

#3 - Automated follow up tactics to help NURTURE relationships with your leads and customers

Since I’m a real estate investor, and I help real estate investors with online marketing, a lot of what I'll be speaking about is going to be from the marketing perspective of an investor running his/her business.

But, you can actually apply the marketing concepts I'll be sharing this season in just about any business.

Topics

  • 01:15 Topic of Season 3
  • 01:27 3 components of online marketing
  • 02:17 Why marketing is the focus for Season 3
  • 04:03 Preview of some of the subjects on this upcoming season
  • 04:09 Lead attraction episodes
  • 04:47 Converting leads episodes
  • 05:35 Nurturing leads episodes

Quotes

  • The only way you can scale your business and income is to create predictability. And, you create predictability by having marketing systems in place that constantly ATTRACT, CONVERT, and NURTURE leads.

Links

  • Ryan S. Johnson website - Virtual assistants and automated marketing funnels for your real estate investing business
  • leveluprsj.com/season2

#19: Productivity Hacks for Busy Real Estate Entrepreneurs: Season 2 Recap

For the past few weeks we've been in Season 2 of the podcast, where our focus has been on Productivity Hacks for Busy Real Estate Entrepreneurs. So our shows have focused on showing you how to get more done, gain more time, and be more efficient.
 
Today's show marks the end of Season 2, so I think the perfect way to end this season is to recap and highlight some of the most valuable lessons, strategies and tips from this season that you can put into action to level up your business.
 
Topics:
01:09 Topic of today's episode
01:23 Recap: 20 life changing productivity tools to add more hours to your day 
03:14 Recap: The secret to working on instead of in your business
03:54 Recap: Larry Goins - Productivity secrets revealed from a 30 year real estate investing expert
05:12 Recap: Mastering the art of delegation to 10x your productivity 
06:00 Recap: Using standard operating procedures to make your business productive with predictable results
06:55 Recap: Brent Simpson - Focusing on your one thing is the key to success
07:43 Recap: The ultimate productive morning routines of highly successful entrepreneurs
08:44 Recap: Danny Johnson - Sell more houses by making marketing your big domino
09:53 Recap: Whitespace: Your to innovation, clarity, and hitting your goals
 
Quote:
  • Sometimes it only takes one valuable tip or tool to really give you and your business the productivity boost you need to get more done, gain more time, and be more efficient.
 
Resources:
  • 20 Life Changing Productivity Tools To Add More Hours To Your Day
  • The Secret To Working On Instead Of In Your Business
  • Larry Goins - Productivity Secrets Revealed From A 30 Year Real Estate Investing Expert 
  • Mastering The Art Of Delegation To 10X Your Productivity
  • Using Standard Operating Procedures To Make Your Business Productive With Predictable Results
  • Brent Simpson - Focusing On Your One Thing Is The Key To Success 
  • The Ultimate Productive Morning Routines Of Highly Successful Entrepreneurs
  • Danny Johnson - Sell More Houses By Making Marketing Your Big Domino 
  • Whitespace: Your To Innovation, Clarity, And Hitting Your Goals
  • Viber - Make calls, send messages, exchange images and files - freely and securely 
  • ClickFunnels - Website builder that allows you to create everything from: lead generation pages, sales funnels, membership sites, landing pages, and e-commerce systems - all with the ease of a drag and drop interface 
  • Asana - Asana is the easiest task management software for teams to track their work—and get results. 
  • WorkFlowy - Organizational tool that helps break big ideas into manageable pieces so you can focus on one piece at a time. 
  • "Traction" by Gino Wickman - Discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.
 

#18: Whitespace: Your Key To Innovation, Clarity, & Hitting Your Goals

In today's show I'm going to talk about something that we often take for granted in our businesses and our lives…

...WHITESPACE.

I'm not talking about the space in the margins of your website, or the blank space on the edges your business cards.

I'm referring to gaps that you purposely create in your calendar between meetings, or other activities. It's the time that you consciously allot in your schedule to think, distraction-free.

If you feel like you've hit a plateau in your business or you're stuck in a rut professionally, financially, or even personally - adding more white space to your life might actually be your answer.

I know it sounds counter-intuitive that making time in your day to do less will help you be more successful. But, by the end of this show you'll understand why.


Topics
00:57 Topic of today's episode
01:48 Why whitespace is important
02:27 Three reasons why creating white space in your day is important
04:07 Ryan's struggles with whitespace
04:45 Four ways to create whitespace
04:51 #1: Be purposeful about your whitespace
05:30 #2: Schedule your white space during the peak of your productivity cycle
05:55 #3: Try using that time to do something completely out of routine
06:14 #4: Start saying "no" more than you say "yes"
06:43 Action steps

Quotes

  • "High-quality work requires long stretches of high-quality thinking."
  • "If EVERYTHING is important, then NOTHING is important."
  • "Your power to innovate is the whitespace you create."

Resources

  • Ryan S. Johnson website - Virtual assistants and automated sales funnel for your real estate business

#17: Danny Johnson - Sell More Houses By Making Marketing Your "Big Domino"

If you’re not marketing your business, then you don’t have a business.
 
...Or, you won’t have one for in the long run.
 
Whether you have a real estate business, an Amazon business, or a lemonade stand - consistent marketing is the lifeblood of your company.
 
As real estate entrepreneurs, consistent marketing is what ensures we have a steady stream of prospective customers finding our services, and the properties we have for sell.
 
When you neglect marketing it’s inevitable that you’ll suffer from an inconsistent deal flow. And you’ll feel like you’re working from deal to deal - which makes you uncertain about your income and the stability of your business.
 
I did a previous show on how important it is to focus on one thing (or your big domino in your business), which if you topple it, everything else becomes easier. So in this post I interviewed Danny Johnson, the host of Flipping Junkie. Danny shared his insights and tips on how your real estate business can be more successful, and you can sell more homes, by making marketing your Big Domino.
 
Topics:
02:17 Danny's background and his business
04:10 How marketing has really made an impact on his business
08:36 What digital marketing really is
10:47 How much does he focus on digital marketing vs offline marketing
11:49 Tips on how to make time to ensure your marketing gets done
16:43 Systems and processes that he has in place that have had the biggest impact on his productivity and marketing efforts
18:08 His advice to a new real estate investor for the path of least resistance to get their marketing up and going to generate leads
21:00 Advantages of bandit signs
22:17 What are the trends in digital marketing for real estate right
 
Quote:
If you’re not marketing your business, then you don’t have a business ... or, you won't have one in the long run.
 
 
Resources:
  1. Ryan S. Johnson website - Virtual assistants and automated sales funnel for your real estate business
  2. Danny's website - Flipping Junkie
  3. Danny's free webinar

#16: The Ultimate Productive Morning Routines Of Highly Successful Entrepreneurs

In today's show, I'm going to talk about my morning routine as well as the top morning routines of highly successful entrepreneurs. I'm also going to share with you certain things you can do each morning that will lead to you achieving significantly better results in your business and your life.
 
If you don't already have a morning routine, I think you'll reconsider after this show!
 
Topics:
00:58 The topic of today's episode
01:30 Ryan's story before he had a morning routine
03:13 Ryan's days after he developed his morning routine
03:41 Planning the night before
04:38 Waking up earlier
05:07 Expressing gratitude
05:40 Drinking water
06:18 Working out
06:44 High protein breakfast
07:07 Meditation and devotion
08:06 Affirmations
08:24 Start of business
09:05 How kids fit into your morning routine
 
Quotes:
 
1. "Starting your day with an attitude of gratitude sets you up for success.
2. "The more you consistently mediate, the quieter your thoughts will get. And honestly that is priceless - because it's the space between our thoughts where we're most creative and connected to our source."
 
Resources

Ryan S. Johnson website - Virtual assistants and sales funnel for your real estate business

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