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V3 002: Why Millennials Matter
30m
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V3B Internet of Things
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Jeff Fromm, Executive Vice President of Barkley and co-author of Marketing To Millennials, for this week's edition of V3: The Internet of Things podcast as they discuss the challenges of marketing to Millennials.
Everybody wants a piece of the Millennial pie. This conversation with Jeff will be awesome, and will not only help you figure out how you can do a better job understanding the Millennial mindset, it'll help you learn how to develop campaigns and initiatives they'll want to support and be a part of. We'll talk about:
The three things matter that most to Millennials about the products they buy and use;
The kind of messaging that works best with Millennials;
- What brands are getting right when it comes to marketing to Millennials and how they're doing that;
- What you need to watch out for when marketing to this target audience.
The episode V3 002: Why Millennials Matter from the podcast V3B Internet of Things has a duration of
30:32. It was first published
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