Adobe – Industry Talks

Join journalist from ‘Millionærklubben’ Pernille Enggaard when she discusses how to drive personalisation at scale in the Financial Industry.

Pernille is joined by Nikolaj Bardram, Group Head of Web Analytics & Online Optimization at Nordea and Simon Murray, Finance Lead at Adobe

In the podcast Pernille will investigate how the pandemic has pushed a major shift from the in-service to the digital services such as mobile apps, virtual customer assistance, and a palette of analytics. We will discuss why physical and digital is no longer two separate channels working side by side to create a unique customer experience.

The podcast is a summary of the topics discussed at the Finance Talks webinar – that is now on demand for viewing:https://business.adobe.com/uk/resources/webinars/finance-talks-september.html

Join the Finance Talks Podcast and hear more about DNB’s Digital Transformation Journey.

The Finance industry is in continual transformation, and the impact of 2020 has been an acceleration of the digital transformation already underway.

We have invited Nicolai Rygh, Executive Vice President and Chief Technology Officer (CTO) DNBand Simon Murray the Finance industry lead at Adobe to join up to discuss how to:

• Drive digital growth in the Financial Services industry
• Build a new digital strategy to secure customer engagement.
• Rethink the digital transformation strategy for DNB

The discussion is moderated by Bo Becker, professor in the Department of Finance at the Stockholm School of Economics.

Listen in to the podcast now.

Watch the full webinar:
https://www.adobe.com/uk/enterprise/events/webinars/finance-talks.html

Join the Retail Talks Podcast

Adobe Retail Talks: The podcast that dives into why there is an urgent need for a digital-first strategy within the Retail Industry and how it can shape up to new realities.

The host for our podcast is Dorte Wimmer, Director of Retail Institute Scandinavia.

Today we are going to talk about how Retail isn’t just about buying. We will hear from Axel Heyenga and Jan Madsen whom Dorte had the pleasure of meeting at the Retail Talks online event.

Axel is the Industry Strategy Director in Retail and Automotive at Adobe with an expertise in building industry thought leadership and helping Executives to get the latest on how to build outstanding and differentiating experiences for their customers.

Jan Madsen has been the Executive Vice President in Coop Denmark, a leading danish grocery retailer for the last 12 years. Jan is also the CEO of Lobyco, which is the recent carve-out from Coop Denmark selling the successful mobile loyalty platform.

We will take a look at pre-covid trends of 2020, the industry reaction to the crisis and how to build a new digital strategy to secure customer engagement in the pursuit of becoming a digital leader.

At the end Dorte Wimmer will share a piece of advice on the single most important thing to consider when leaping into this transformational journey; be sure to listen all the way through!



Watch the full webinar:
https://www.adobe.com/uk/enterprise/events/webinars/retail-talks.html

Meet Adobe, CBS and Siemens in the podcast and hear about how to create great customer experiences in Manufacturing.

In B2B you previously grew your business by creating physical meetings and events enabling sales teams and customers to meet. In 2020 this has not been possible. The industry has had to find new ways to establish relationships. The industry has pivoted to new levels in order to create digital experiences for their customers. This transformation has required a new strategy, new processes, and new mindsets.

This podcast moderated by Mogens Bjerre, Professor CBS Copenhagen Business School is aimed at exploring the customer experience driven digital transformation journey. We will hear from Adobe’s Industry Leader Danny Dalton talking about the trends right now in Manufacturing and what challenges the industry is facing. We will hear from Siemens on how they adapted their customer event strategy to Covid-19, the challenges they had and how they pivoted to fully virtual events

Watch the full webinar:
https://www.adobe.com/uk/enterprise/events/webinars/manufacturing-talks.html