Wealthy Author Podcast

BARS from this episode:

- why Fred created a sales institute while working as a fractional exec for Microsoft

- how a podcast filled the seat at his sales training events

- how to convert hundreds of podcast episodes into a book

- the actual difference between marketing and sales

- how to convert book buyers into partners that help him sell more books

- three unique things Fred does to make his book stand out using direct response marketing

- why Fred chose to write about Lyme disease from the perspective of family members and friends

- how to collect candid pictures for social media that market your book

- how his book on Lyme disease book creates sales opportunities for his business

Books mentioned:

Insights for Sales Game Changers by Fred Diamond

Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know by Fred Diamond

Man's Search for Meaning by Viktor Frankl

The Big Leap by Gay Hendricks

Fav quotes:

"Only a life lived in serviced to others is worth living." - Albert Einstein

"If you're going through hell, keep going." - Winston Churchill

"If you believe you can or believe you can't, you're right." - Henry Ford

Links

www.freddiamond.com

www.salesgamechangerspodcast.com

www.lymedisease.org

www.linkedin.com/in/freddiamond

www.facebook.com/freddiamond

BARS from this episode:

Why his goal is to work himself out of a job

Why he feels the problem in America is more about the brain than race

How a caveman mentality keeps people separated

A four-word question every connector must use

The one thing that bridges the "gap" between groups

The real definition of minority

His experience watching a crossburning

The real disconnection outside of virtual connections

How to organize your social media friends and family to successfully launch your book

What Dwayne Johnson and Will Smith taught him about selling

The business philosophy that helped him go from $100 to top 5% in his industry

IT'S SO EASY TO HATE. BUT IT'S SO NEXT LEVEL TO LOVE.

Books mentioned:

Bias, Racism, and the Brain by Jason Greer https://www.amazon.com/Bias-Racism-Brain-needs-happen/dp/1733830766

The Chaos Machine

God Loves, Man Kills

The Alchemist

The Snowy Day

Fav quote:

"People who work for money, but they'll die for respect and they'll die for recognition, but how you wanna be respected might be different than how I wanna be recognized." Dr. Jerom

Links

Website: www.hiregci.com

Social media handles:

IG:@jason.greer

FB:@JasonGreer.GCI

Twitter: @labordiversity

LinkedIn: Jason Greer

BARS from this episode:

3:58 How to never forget another travel item

6:33 Why no pain, no gain is not true

MORE BUSINESS, MORE LIFE, WITHOUT SACRIFICE.

9:00 The consequences of the "sleep is for dead people" lifestyle

13:07 Why you must get a mentor

IF YOU'RE RUNNING ALL OF THE TIME, HOW CAN YOU SEE ANYTHING?

16:10 The $4 million lesson

20:44 The ultimate book launch strategy for speakers that generated $1 million in revenue in 24 months

25:00 How to write your book and still have time for your family

28:09 Why paying clients get better results than non-paying clients

MAKING SALES CALLS SHOULD NOT BE MAKING SALES CALLS.

30:20 How a phone call farming with his mom turned into a six-figure client

36:06 The 10-minute call strategy for lead gen

38:33 How to use book snippets for maximum returns

41:40 How a book helped him travel the world

42:36 How your book fits into your Client Value Journey

44:04 Breaking the workaholic mentality

PLAN YOUR FUN FIRST

50:52 If you don't want to get slapped by life...

Books mentioned:

Metaphors

The Checklist Manifesto by Atul Gawande https://www.amazon.com/The-Checklist-Manifesto-audiobook/dp/B0031Q9ZWY

Capture Clients by Steve Napolitan https://www.amazon.com/Capture-Clients-Close-Deals-convincing-ebook/dp/B01ATZ8YW6

One Hour a Day to 6-Figures by Steve Napolitan https://www.amazon.com/One-Hour-Day-Figures-Went-Multiple-ebook/dp/B01MQYQ9ZU

Think and Grow Rich by Napoleon Hill https://www.amazon.com/Think-and-Grow-Rich-Napoleon-Hill-audiobook/dp/B07Q44TKTD

Fav quote:

"If you want to go somewhere quickly, go alone. If you want to go far, go together." - African Proverb

Links mentioned:

SteveNapolitan.com

Clear path to the customer https://stevenapolitan.com/a-clear-path-to-customers/

https://www.facebook.com/napolitan.steve https://www.instagram.com/steve_nap/

Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]

Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!

BARS from this episode:

Tactics are free and plentiful. Strategy is expensive.

The most important part of a nonfiction cover is the title.

Print on demand creates a 'sell one, get two free' ROI.

Books create opportunities for authors to profit.

You'll never forget holding your first one.

Books mentioned:

Unlimited Potential by D Arlando Fortune http://unlimitedpotentialbook.com

Publish and Grow Rich by Gerry Robert https://www.amazon.com/Publish-Book-Grow-Rich-Accelerator-ebook/dp/B07TFDLNSV

Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]

Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!

BARS from this episode:

4:02 Tim's transition from top car salesman to sales trainer

10:59 I'm gonna train you, and I'm gonna beat you!

12:29 How sell cars on your day off

17:46 What to put on the back of your biz cards

21:24 A car in exchange for college

27:28 How to use mirror work to get started doing the hard stuff

30:12 The real reason you wake up at 3 A.M.

34:00 How to tap into your purpose

37:58 What are you doing with your 8 hours?

PURPOSE IS WHAT YOU'RE MADE FOR. PASSION IS WHAT YOU'RE PAID FOR.

47:30 Why you need swag for your websites

51:30 How to create time

57:22 The credibility factor of being a speaker WITH a book

1:07:53 How his first book led to a speaking engagement within a week

1:13:30 How to know when it's time to stop learning and start doing

1:21:35 The reverse speech method for speaking to smaller audiences

1:26:51 What selling really is and how to do it effectively

1:33:59 How to truly listen to your prospects

FREE IS THE WAY TO PAID.

EVERYTHING IS SALES.

1:46:12 How to find a team of intern for free

YOUR MIND IS LIKE A GARDEN. YOUR THOUGHTS ARE LIKE SEEDS. YOU CAN EITHER GROW GARDENS. OR YOU CAN GROW WEEDS.

1:58:12 These are the only three things people want

Books mentioned:

How to Sell Yourself & Become Rich by Tim "Motorvator" Williams https://www.amazon.com/HOW-SELL-YOURSELF-BECOME-RICH-ebook/dp/B088TXKVXK

Contagious by Jonah Berger https://www.amazon.com/Contagious-Jonah-Berger-audiobook/dp/B00B91I8IK

Awaken the Giant Within by Anthony Robbins https://www.amazon.com/Awaken-Giant-Within-audiobook/dp/B000NHG8CO

Favorite quote:

"The cave you fear to enter holds the treasure you seek." - Joseph Campbell

Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]

Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!

BARS from this episode:

2:45 How he finds business ideas for his clients

4:55 The big adjustments come out from messes

7:08 The difference between an MBA and a go-getter

9:38 Two questions your market wants you to answer for them

10:09 INTENTIONAL... YOU CAN CREATE THE WORLD YOU WANT TO LIVE IN, YOU DON'T HAVE TO FOLLOW A PATH.

12:22 The hidden danger of structure they don't teach you in college

16:06 How an entrepreneur thinks through a problem

25:41 One thing you should always do when you spend money on marketing

32:58 The key business principle for creating loyal clients that he learned it from his grandma

37:18 Are you a servant leader? Ask yourself these two questions to self-check any time

38:53 IT'S NOT ABOUT MONEY. IT'S ABOUT FREEDOM... AND THE FREEDOM TO SERVE IN THE WAY THAT YOU WANT TO.

40:52 Why a book is actually a 5-year conversation compressed into a few hours

45:54 If you tell your story the right way, this is what could happen

48:26 The first step in designing a business that makes money

51:14 The value of using a specific "ladder" in your sales messages (No, it's not a product ladder.)

53:34 Organic vs paid marketing... this is how to choose your marketing method

58:01 The value of hiring a professional copywriter

1:02:23 How writing a book helps "deconstruct thoughts" so that you can better communicate with your audience

1:03:24 A step-by-step launch strategy using the contacts in your phone

1:10:27 How to write the perfect prompts to ask in your customer testimonials

1:11:44 PEOPLE DO WHAT PEOPLE LIKE THEM DO

1:12:48 The two types of t-shirt business owners and their pros and cons

1:19:59 Focus on who and how you can serve

Books mentioned

Messy by Tim Harford

Exactly What to Say by Phil M Jones

Ultimate Sales Machine by Chet Holmes

Think & Grow Rich by Napoleon Hill 

Favorite quote:

“When you're creating your own shit, man, even the sky ain't the limit.” - Miles Davis

Links mentioned:

Free book giveaway ajsfreebook.com

@ajjoiner

Anthonyjoiner.com

Blooksy writing software https://www.blooksy.com/

Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]

Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!

BARS from this episode:

3:59 I can prove that no one cares about your writing

7:52 How to grow your side hustle even when you work 60+ hours a week

8:48 YOU DON'T HAVE TO KNOW EVERYTHING, BE PERFECT, OR BE THE BEST, BUT YOU HAVE TO BE WILLING TO WORK THE HARDEST

10:30 The mentality of the winner says this

12:40 What the ultimate American dream looks like now

15:47 A life lesson from living with a farmer

17:38 One of the easiest first books you can create

18:28 Another easy way to create a book very quickly

21:39 How her book hit #5 NYT bestsellers list even though she's "not the best writer"

22:10 WHY WRITE A BOOK THAT NOBODY READS? THAT'S NOT A BOOK. IT'S SELF-MONOLOGUE, AND YOU'RE THE ONLY AUDIENCE MEMBER AT YOUR SHOW.

23:30 How a book is like a souvenir and why you should adopt this mindset if you're a speaker

24:59 How to engineer a bestseller strategy

26:12 How a book exploded her business although it was already a 7-figure company

27:37 How putting her book in the library book led to a $ 91,000 client

29:07 YOU CAN DO ANYTHING IF YOU SHUT UP, SIT DOWN, AND DO IT.

30:24 WE DO WHAT WE'RE WILLING TO DO. NOT WHAT WE'RE ABLE TO DO.

31:33 How to be seen and take up more "mental real estate" in your market

33:28 Why you should NOT be an entrepreneur

34:52 The greatest personal development course on Earth

35:48 Where to leverage a book to get more stage appearances

36:30 The sneakiest (and most ethical) way to get ahead of everyone that's further ahead of you right now

41:29 How to make your life happen

Books mentioned:

Plan B by Anne Lamont

Bird by Bird by Anne Lamont

On Writing by Stephen King

Life Will Be The Death of Me by Chelsea Handler

The Way You Do Anything is the Way You Do Everything by Suzanne Evans https://amzn.to/2Jxc9tk

I Know Why The Caged Bird Sings by Maya Angelou

The Bluest Eye by Toni Morrison

You're Broke Because You Choose to Be by Larry Winget

Fav quote:

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." - Margaret Mead 

Links mentioned:

DrivenInc.com

Instagram @thedriveninc

Facebook @thedriveninc

Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected] 

Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community.

BARS from this episode:

2:45 A better way to scroll through your social feeds

4:55 How to know you've found your sweet spot in business

6:08 Choose a direction and let this happen

7:55 How to grow your business processes and systems

10:15 Learning how to afford an assistant

11:39 "IF YOU DON'T HAVE THE MONETIZATION MODEL IN PLACE FIRST, YOU'RE WASTING YOUR TIME WITH DELEGATION."

12:42 The two times to know when it's time to start delegating your work

15:45 How he wrote his first book at 14

18:50 Why your first book could be less than 45 pages

21:09 How to turn book royalties into a reliable income stream

23:00 How to be intentional in your marketing strategy

26:11 "IF YOU GO VIRAL, WHERE ARE PEOPLE GOING TO GO, HOW ARE PEOPLE GOING TO PAY YOU?"

28:10 Choosing topics for YouTube that get you found

31:00 Why it's important to focus on your long-term process while completing short-term projects

35:23 Tracking this YouTube metric will motivate you

38:46 One thing all of your promotions should do

42:04 Every savvy author adds one or more of these strategies to their books and generates clients because of it

46:59 How to connect with the biggest names in your industry

53:51 "ALL OF YOUR DAYS ADD UP. YOU DON'T SEE IT WHEN IT'S HAPPENING, BUT YOU KNOW IT'S HAPPENED WHEN YOU LOOK BACK MONTHS LATER."

55:24 Why you MUST get very clear on what you want and quantify it in two ways

Books mentioned:

Compound Effect by Darren Hardy https://www.amazon.com/The-Compound-Effect-Darren-Hardy-audiobook/dp/B07MWCVQ1T

Fav quote:

"Age is not a limit to success."

Links mentioned:

Check out all of Marc's Amazon books https://www.amazon.com/Marc-Guberti/e/B00D5BK0J2

marcguberti.com

contentmarketingplaza.com -- coupon GROW to save $100

youtube.com/marcguberti

Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]

Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!

Bars from this episode

5:04 SOMETIMES THE WEIGHT WE NEED TO LOSE IS NOT JUST THE WEIGHT ON YOUR BODY BUT OTHER "WEIGHT"

How lessons from physical training became mental and emotional training

Why every shift in your life will not be instantaneous

19:00 How Shero went from handcuff, shackles, and an orange jumpsuit to a one of the nation's top mind & body coaches

Overcoming the debilitating power of mental prisons

How to recognize when you're in a mental prison

The secret to breaking free of your past

30:15 THE BIGGEST ACT OF SELF-LOVE IS TO TRUST YOURSELF

The one recording that changed her life

How a book brought in unexpected investors

54:47 Shero's advice on how to write an impactful memoir

How to get people to read your book after they buy it

1:02:25 Why you must give yourself regular check-ups outside of your physicals

How to use visualizations to encourage yourself to finish your book

Books mentioned:

The Shack by William P. Young https://www.amazon.com/The-Shack-Wm-Paul-Young-audiobook/dp/B00DR0A5NW

Born a Crime by Trevor Noah https://www.amazon.com/Born-Crime-Trevor-Noah-audiobook/dp/B01IW9TM5O

Fav quote:

"Life begins at the end of your comfort zone." - Neal Donald Walsh

"I've been through too many storms to be affected by a raindrop."

Links mentioned:

Shero’s book - I Changed My Mind- can be purchased at www.sherosnation.com or on Amazon https://www.amazon.com/gp/product/B094DPVY14 

Follow her on Instagram at @forevershero and @forevershelaughs 

Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]

Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!

BARS from this episode:

6:28 If you do x, they do y.  Where y is buy, buy, buy.

7:48 How I've used sales funnels offline

13:10 Why not having an online sales funnels almost cost me my business

21:08 How to turn a book into an ATM

22:33 How to sell low ticket offers using splintered offers, direct response marketing, and online sales funnels to grow your business

31:43 Why coaches and coaches should focus on selling products and services over branding like big businesses

32:19 Build a sales funnel in 9 steps

Step #1: conduct the research

Step #2: roadmap the sales funnel

Step #3: write persuasive copy for pages

Step #4: create the products for the funnel

Step #5: create the funnel pages and integrations

Step #6: create email series for each step

Step #7: send traffic to the funnel

Step #8: optimize traffic coming to the funnel for minimum 2 percent conversion on high ticket offer

Step #9: collaborate for more traffic

49:34 You're using a sales funnel every time you make a sale

53:01 Why you should Think Profit First

I wanna give thanks to our Creator. Do you have questions or comments? Email them to [email protected] 

Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write a money-making branded book without being a great writer or wasting your time waiting for a publishing deal. Purchase your copy at FourHourBook.com/letter

And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.