According to Hickey

Join John Hickey as he talks about the importance of marketing meetings and how you can implement them in your business today.

It was 10 years ago today that Tech 2 Success was officially created. Join John Hickey as he talks about the humble beginnings of Tech 2 Success as well as how the company has progressed over the past 10 years. Thank you to everyone who had a part in making Tech 2 Success' story.

Join John Hickey in our first episode since 2020 as he talks about why we stopped uploading, why we're back, and what's to come in the future. Stay tuned for more podcasts discussing Cyber Security, Ai, Web development, and how to leverage every tool you can to grow as a successful business.

Certified Life Coach, Elisa Butrym shares actionable tips for dealing with a sudden migration to work from home.  Managing your work in conjunction with raising children, homeschooling and sharing works pace with spouses who now work from home can elevate levels of frustration and anxiety, especially during the Covid_19 pandemic.  Receive a free session with Elisa by visiting elisablifecoaching.com.

Web expert and Internet Entrepreneur Larry Ludwig offers actionable tips for improving your company's search engine results.  Content is a top priority and your web site's content needs to be unique, genuine and designed with your customer in mind.  Larry's SEO for Writers course is available to help your team improve the content of your web site and blog posts without the underlying technical infrastructure of the web site.

It's important to start monitoring your web sites results and begin using tools like Google Analytics to gauge you current standing.  Quickly graduate to tools such as Ahrefs to further analyze your success as well as your position vs. your competition.  Larger organizations serious about search results and ad spend can leverage Woopra to fully optimize every touch point in your customer's experience. 

Listen for more great tips on improving your company's Internet marketing strategy.

After coming to grips with the fact that we will only receive pennies in comparison to the $125 offered in the Equifax Data Breach settlement, we discuss the Office 365 platform. The suite of apps is amazing for collaboration, file sharing, communication, task lists and project planning all in a cloud based platform.

After visiting Washington DC with the NAMA Association to meet with congressmen and senators, we review the process for meeting the legislators' staff and we discuss the monuments in Washingon, DC, the Smithsonian and the great atmosphere in the Nation's Capital.  We also discuss the Equifax data breach, how you can claim your $125 and what you should be doing to monitor your credit and freeze & unfreeze your credit information.

We discuss the word behave and break it down to Be & Have as taught by Gene Zannetti of ZWinningMindset.com.  You have to focus on who you want to be rather than what you want to have.  This can be applied to business, school, family, and personal life.  We discuss forming habits and how to use social media to hold us accountable and motivate others to join us on our quest for constant improvement. 

Big Data, Artificial Intelligence (A.I.) and Business Intelligence (B.I.) are becoming household names and are being associated with every report writer and new technology being introduced today.  While businesses can leverage A.I. & B.I. to transform growth, most businesses are neglecting to use simple data from daily operations to measure and track service levels, tech support and financial health.  We discuss how you can quickly leverage some simple data to make a difference and apply data at home to improve nutrition, weight loss & personal finance. 

In this first Live recorded version of the podcast, John discusses how his business partners decided to reduce the amount of custom projects sold and focus on standard lines of business.  How many of us have that one piece of business that consumes our resources or margins and we continually allow it to distract us?  It could be a person, customer, team member, etc.  John also discusses his trip to the NAMA Show in Las Vegas.