B2B Better

In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice.

We talk about why syndication is (mostly) a waste of time, how to amp up your distribution strategy for quick results, and where one of The Juice's clients (Guru) made the switch to tackle the shifting landscape of B2B content consumption.

You can follow Brett on LinkedIn and Twitter here.

And learn more about The Juice here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Charbel Simon, Founder of Sprintwell.

Charbel is one of those people you could listen to for hours talking about creativity, finding inspiration in unexpected places, and cross-discipline idea generation. It's amazing we packed so much content into under forty minutes.

Listen to this episode if you're feeling stuck in an imagination rut. Charbel shares actionable frameworks around how to draw on a wide array of life experiences to breathe freshness into your marketing.

You can follow Charbel on Twitter and LinkedIn here.

Learn more about Sprintwell here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Jeremy Moser, CEO of uSERP.

We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted its marketing strategy to go after a completely new ICP. Jeremy shares a few early results and breaks down a step-by-step beginner SEO strategy. 

Timestamps:

09:20 - Who was Wordable's ICP pre-purchase
11:25 - Who are you targeting today?
13:17 - How was the product marketed pre-acquisition and how have you adapted your marketing to target the new ICP?
17:25 - What channels have driven the biggest uptick in revenue since you acquired Wordable?
19:14 - Can you share a step-by-step approach to building an SEO strategy from scratch?
23:01 - Should you pay for backlinks?
26:50 - What's next for Wordable?
28:37 - What will be the biggest change in how B2B companies market themselves over the next five years?
31:20 - Who should I interview next on B2B Better?

You can follow Jeremy on Twitter and LinkedIn here.

And learn more about Wordable here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Quick 8-minute solo episode on how ProfitWell's media-first marketing strategy contributed to its recent acquisition by Paddle to the tune of $200m smackaroos.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.

We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth.

Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button.

Timestamps:

01:44 - When do you block on Twitter?
05:04 - How does community scale with a business?
11:57 - What does the make up of a customer advisory board look like?
16:56 - Finding the right balance between automation and humanity.
25:08 - How can you scale a community without sacrificing quality?
28:07 - Do you need dedicated managers for each micro community?
31:27 - Incentivising community members to act as your champions.
34:42 - Our love of hoodies.
38:53 - What's one thing you can do this week to improve your community member experience? 

You can follow Christina on Twitter here.

And on LinkedIn here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos.

Sonia shares her story as one of the first full-time hires at the construction company and how she set about building a marketing strategy that Atmos raise a $4m Seed Round in 2020.

This includes going unexpectedly viral at the start of the pandemic, leveraging the power of local media, and how to go about establishing credibility with no case studies.

Timestamps:

0:56 - Who are you and what do you do?
2:27 - What does Atmos do?
5:28 - How many cheese rooms does Atmos sell?
9:06 - What's been the biggest challenge of building a marketing department from scratch?
11:59 - How did you get attention before you had case studies?
19:00 - What was your marketing strategy in preparation of securing your Seed Round?
23:00 - How did you adapt your customer acquisition strategy to target realtors?
25:00 - What will be the biggest change in marketing over the next five years?

You can follow Sonia here.

And learn more about Atmos here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Sara Ott, Head of Community Experience at Hound.

We talk about why community is a good hedge for B2B companies in the face of changing buyer behaviour, how to build and run an effective ambassador programme, and what a one-person marketing strategy looks like.

Sara also shares her thoughts on why introverts can make some of the best community managers around. 

Timestamps:

01:24 - Who is Sara Ott?
03:44 - How she ended up at Hound
04:24 - What does Hound do?
07:04 - Why so much emphasis on community?
09:50 - Understanding your customer
12:29 - Why is community a good hedge?
17:22 - How do you decide it's the right time to invest in community?
19:50 - Hound's referral programme
26:38 - What is was one takeaway to improve a company's community today?
30:06 - Can only extroverts be community managers?

You can follow Sara on Twitter here.

And you learn more about Hound here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Shaun Cole, Co-Founder and Account Director at Born Agency.

He shares an excellent case study around how to pivot an idea in response to change. Working with Ecophon, a manufacturer of acoustic panels, Shaun and his colleagues delivered an internal marketing campaign focussed on boosting morale while working remotely. 

Shaun also shares his experience in hiring new staff during the great resignation and what it takes to build something memorable.

This episode is a must-listen for B2B marketers looking for inspiration on how to do better than boring internal communications.

We covered:

01:00 - Who is Shaun Cole?
01:50 - How can you attract talent to an agency in today's market?
03:45 - How did you help Ecophone boost morale?
13:41 - What is your creative process?
17:37 - What was the most challenging part of the campaign?
19:53 - Would you have done anything differently?
21:20 - Can this campaign work externally?
24:10 - How do you develop something memorable?
28:02 - What's going to be the biggest change in how B2B companies market themselves?

You can follow Shaun on LinkedIn here.

And read more about the case study with Ecophon here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Charlie O'Donnell, Founder and General Partner at Brooklyn Bridge Ventures.

He shares his experience as a VC evaluating hundreds of potential deals and the role marketing plays in his decision-making.

This episode is a must-listen for early-stage companies who want to get their marketing on point as they approach their pre-seed or seed round,

We covered:

02:32 - Who is Charlie O'Donnell?
06:27 - What is Brooklyn Bridge Ventures?
08:32 - Getting a VCs attention as an early-stage Founder
13:48 - Founder-led community events + convincing a VC to attend
16:50 - How is marketing evaluated during the due diligence process?
20:45 - Is there a bigger appetite for great marketing in B2B today versus a decade ago?
22:43 - How important is brand compared to demand when VCs evaluate a company?
27:25 - What is a VCs appetite for 'unpredictable' marketing channels?
31:59 - What is the most important aspect of marketing companies need to get right?
33:40 - How will B2B marketing change in the next five years?
36:08 - Mixing family and work

You can follow Charlie on Twitter here.

And sign up to his newsletter here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Isabelle Papoulias, CMO at Mediafly

She shares her experience of leading the marketing strategy around an acquisition, how to define go-to-market messaging that resonates with customers and why it's so important to ask the tough questions early on.

This episode is a must-listen for any B2B marketers sitting on the side of an acquirer and wondering just how the hell to make a splash. 

You can follow Isabelle here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call