Back2Business Podcast

Jamie Barber is one of the UK's top restauranteurs having successfully run several boutique restaurants including Mayfair’s Hush. Previous to this, he was a talented musician signed to George Michael’s music label as well as a lawyer.

Recently Jamie has teamed up with friend, ex-pop star and businesswoman Myleene Klass to offer ‘My Supper Hero’ a food service delivered straight to your door that allows you to make tasty, healthy meals in 10 minutes.

Jamie talks to Di and Kurt all about his career, including taking risks as well as how he managed his businesses throughout covid.

KEY TAKEAWAYS 

• Jamie was in a band at university and it carried on into his legal career, he managed to convince his employers to send him to the Cannes Film festival and it was on the flight there he convinced George Michael to listen to his demo.
• 3 weeks later and he got a call, he was signed to George’s label Aegean.
• At 27 Jamie was working as Roger Moore’s lawyer and took a risk to offer to go into business with him, starting an amazing restaurant in Mayfair called Hush.
• After a lot of success stories, Jamie struggled when his Japanese-inspired Italian restaurant failed. He wasn’t mentally prepared for this setback and it hit him hard.
• This is year is looking to be Hush’s most successful year, Jamie attributes this to their ability to evolve whilst remaining consistent where it counts. It is a restaurant that has grown with him.
• My Supper Hero offers an alternative to takeaways, eating out and meal boxes. It’s a premium product but at an affordable price.
• Jamie and Myleene chose a membership model for their food service business. This allows people to have the flexibility they need whilst giving them a steadier stream of revenue.

BEST MOMENTS 

“You can only do that kind of stuff when you’re young…then if it goes wrong you can start again”

“The fact that something went wrong, I just wasn’t mentally prepared for it”

“Those periods where things don’t turn out like you intend, they’re tough but everybody has them”

“It [the restaurant] hasn’t been so trendy that it dates”

“She [Myleene] has an incredible work ethic, I don’t know how she fits it all in”

ABOUT THE GUEST

Jamie Barber

Jamie Barber is one of the UK's top restauranteurs having successfully run several boutique restaurants including Mayfair’s Hush. Previous to this, he was a talented musician signed to George Michael’s music label as well as a lawyer.

Recently Jamie has teamed up with friend, ex-pop star and businesswoman Myleene Klass to offer ‘My Supper Hero’ a food service delivered straight to your door that allows you to make tasty, healthy meals in 10 minutes.

My Supper Hero

ABOUT THE HOSTS

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.

Imagine this, one day you’re the CEO of a business turning over approximately $150 million, and then practically overnight everything just falls of a cliff. Our next guest co-founded and built the biggest Travel Media Company “Ink Global” and this is exactly what happened to him.

He’s someone you’ve probably never heard of, but for sure you’ve held one of his inflight magazines whilst sat on an aeroplane [with a drink in hand]. Fast track forward to the present day his persistence and passion has allowed him to transform his business and fight another day. 

Simon talks to Kurt and Di all about his unique journey to success, how to get back up again after a major setback, the strength behind powerful recruitment and why as an entrepreneur you always have to love what you do!

KEY TAKEAWAYS 

• When covid first hit, Simon didn’t realise the long-lasting impact it would have. But by May of 2020 airplanes started to take his magazine off flights.
• In over 30 years’ experience, nothing has ever stopped Simon doing business, until covid.
• One of the biggest challenges Simon struggled with throughout the pandemic, was the amount of people who were wasting time. This was a unique opportunity; it was a reset and not enough people took advantage.
• When you do things for the right reasons people want to help you more. Something Simon recognised when he asked many speakers to motivate and inspire his employees throughout the pandemic.
• The education system didn’t work for Simon. He didn’t enjoy school and he didn’t feel like it gave him what he needed at the time. There must be a better education system than the one we are currently using. It doesn’t equip children for the real world, the whole system needs changing.
• Simon believes in miracles, several times someone has been looking down on him to make unique and remarkable things happen, including a banking error which allowed his company to ride out financial difficulties.
• Deep down, Simon believes he lacks confidence. But, he believes you get good at sales, and most things in life, by practice and willingness to learn.
• Sales is about storytelling, asking great questions and practice. This is something Simon has mastered, alongside building incredible sales teams!
• Two of Simon’s most well known books “There’s No F in Sales” and “Equanimity”  have been about sharing his own knowledge, wisdom and experiences learnt by running a sales business.
• Simon has been inspired by different people across the years, he believes you can find inspiration in many different places and most recently his inspiration has come from his eldest son.
• Opportunities are always out there. It’s essential you are open and looking for them each day. You need to be awake and aware to recognise opportunities when they come along.

BEST MOMENTS 

“It’s the first time in my career that an event happened that stopped us doing business”

“I don’t really believe in this work-life balance, I believe it’s all one thing”

“Sales people are the backbone of this business”

“Eventually rebel kids become entrepreneurs”

“I understand the whole education system I just don’t agree with it”

“It matters that you are prepared to learn, you are prepared to become a sponge to your profession”

“It’s ok to not have all the answers, to doubt yourself”

ABOUT THE GUEST

Simon Leslie

https://www.luckyleslie.com

Over the last few decades, Simon has learned one or two things about surviving – and thriving – in global business. His company, Ink, has helped some of the world’s largest brands advertise across hundreds of airlines and airports around the world, in media that’s been translated into over 17 languages. As a leader, and a salesperson, Simon has weathered a few storms, and overcome some massive hurdles. The thing that kept Simon going throughout all the years has been belief. Belief in himself, his product, his team.

Books:

https://www.amazon.co.uk/There-Sales-selling-market-condition/dp/1916105106/ref=sr_1_1?keywords=no+f+in+sales&qid=1566911923&s=gateway&sr=8-1

https://www.amazon.com/Equanimity-Diary-Crisis-Simon-Leslie/dp/1916105130

ABOUT THE HOSTS

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.

Join Kurt and Di in this episode as they have an honest and engaging conversation with notable DJ and producer Ben Rainey. Ben has half a million listeners on Spotify, a large YouTube channel following and he also supported Joel Corey on tour!

They talk about the mindset Ben champions that has that has got him to where he is today, the power of branding and why always striving to improve and educate yourself is the key to long-term success.

KEY TAKEAWAYS 

• Even before DJing, Ben was teaching and educating others as well as constantly and consistently building his own skills, from speaking on podcasts, photography to teaching and making music.
• If you want something enough, you will work hard to make it happen. Ben has never given up on anything, he has always strived and pushed harder whenever he has come up against a challenge.
• Ben has ADD, he has navigated the world by making it work for him and how his brain works. He isn’t saying that his journey isn’t more difficult that someone who isn’t neurodiverse but he has found ways to manoeuvre the world and work with his strengths to succeed.
• The support and love Ben has had from his parents has helped him in all stages of his career and life. He attributes a lot of his success to the solid grounding they have given him.
• sometimes Ben can struggle with focusing on work, especially as he has so= many different ventures. He uses the Pomodo technique, where he tries to work in 30 minutes slots; this is something he would recommend to everyone not just those with ADD.
• There are three main ways to get a remix, A: the label ask you, B: The artist has asked for you C: Bootlegging it and hoping for the best!
• Ben wants to be in business for a long time but he is working to be financially free by his 30’s so that he can help others for free, give back and focus on family.

BEST MOMENTS 

“Sometimes when people say the things you’ve done, you don’t realise, it’s imposter syndrome”

“You can’t buy experience”

“Seeing your name on Spotify, on apple music, on all these platforms is insane”

ABOUT THE HOSTS

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.

Join Kurt and Di in this episode as they interview the most respected expert in the international world of martial arts, personal trainer to the stars and trusted employee of international superstar Michael Jackson. Matt opens-up about his incredible life story, what it was like being so close to people like Michael Jackson and Uri Gellar as well as the many lessons he has discovered along the way.

KEY TAKEAWAYS 

• Matt didn’t have the greatest time at school. He got bullied and he found that the system and structure didn’t work for him either. He tried his best but the experience knocked his confidence. However, he recognises that if it hadn’t been for this experience, he never would have had the fire in his belly to achieve what he has.
• He began training in martial arts at 7, he had a natural ability for this and the praise he received cheered him on.  He went on to open Martial Art Schools as an adult and has now built the biggest chain of Martial Art Schools in the world!
• Mindset has always been key for Matt. He has always simply decided what he wanted to do and then done the work and actions needed to achieve it. You have to be passionate and have the mindset and self-motivation to self-educate. This is how anyone can become successful.
• Matt got into property at age 18. His journey continued when he met Uri Geller who pushed him harder and further. They are still good friends today.
• A phone call at 03:30am changed Matt’s life forever. He was introduced by Uri to Michael Jackson, this is how they met and for the next decade Matt was his personal bodyguard and friend. He learnt that there were two sides to Michael. There was the soft friendly side and then there was the strict, harsher side which Matt attributes to Michaels Dad, Joe Jackson.
• Michael Jackson knew how to keep himself in the media, a lot of the things he would be in the newspaper for or on the news, were on purpose. ‘Michael Jackson’ was a persona he took on when he was performing and in the limelight. He was a real marketer and a great businessman.
• Since Michael died, there has been an influx of rumours, some based on old rumours and some new. It’s unfair as he is not here to defend himself, Matt never saw anything that would elude to any of these allegations being true and he was by his side for over ten years.
• Michael didn’t have many vices, but Matt says his favourite meal was fish and chips and he adored KFC! Matt would often treat him when he would ‘sneak’ Michael out into the real world away from his entourage of security etc.
• We all have skeletons and family issues. It doesn't matter how famous or how rich you are these don't go away. There was a lot of complex issues going on in the Jackson family and still is.
• As an older and wiser man, Matt now understands that Michael didn't want to hear things he didn't like. Even if people were trying to help him, if they said something he didn't like then they were out of his inner circle. 

BEST MOMENTS 

“You find with a lot of successful people they have had this pain point which motivated them”

“You’ve got to do the opposite to everyone else to be successful”

“How can Michael Jackson have no money?”

“The bigger the star, the bigger the target”

ABOUT THE HOSTS

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.

In this episode, join Kurt and Di as they speak to marketing-extraordinaire Neil Patel! Neil was called the number one marketer in the world by Entrepreneur magazine and has been listed in the top 100 of entrepreneurs by both Barack Obama and the United Nations.

Neil has helped thousands of companies with his skills and research in marketing and in this episode, he speaks to Kurt and Di about all things marketing including: what best practice looks like, why experimenting is key, the best way to monetise and the importance of taking a holistic approach to your marketing. 

KEY TAKEAWAYS 

• Neil has said many times over that entrepreneurship was in his blood. Every single person in his mother’s family was an entrepreneur. He began his entrepreneurship at an early age and at the age of 16 he launched his very first website ‘advice monkey’.
• Broke and frustrated after getting zero results from marketing companies Neil decided to learn marketing for himself. He got very good at it and this is what led to his first jobs in marketing and eventually starting up his own marketing agency. 
• In marketing, it’s important to test and experiment but also be patient. If you change too much at the same time or too quickly you then can’t isolate what has given you success.
• There is best practice in marketing, but after these core principles networking with other marketers can help you learn what new and experimental things are currently working out in the field.
• Keywords are still a big thing in the marketing world but the user experience is increasingly important alongside this.
• When you first begin looking at your marketing, it’s ok to go for the low hanging fruit. Focus on what works the best the fastest, you can then begin to implement more sophisticated tactics further down the line.
• Updating your content is essential. If you update your best content then you’ll notice your rankings will improve. Focus on giving away free tools too, this way you will be linked more and the more links you get the higher you will rank.
• If you are seeking advice, ensure you are getting it from the right person. Do they have experience in what you are asking them about?

BEST MOMENTS 

“Most importantly, I would experiment on my own” 

 “It’s not just about SEO, marketing is about everything, building a brand, creating content, building a community, optimising…there are so many aspects to digital marketing”

“The biggest thing we learnt was to give it time, most people want their businesses to do well in the first year or two it really take 5-10 years”

“Corporate brands are where the money is at, it’s not personal”

ABOUT THE GUEST

Neil Patel 

New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Neilpatel.com

ABOUT THE HOSTS

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.

An engaging and revealing episode where Kurt and Di speak to former Rugby player and now manager for the England Rugby team, Shaun Wane. They talk about Shaun’s difficult upbringing, the secrets to being a good manager and coach, why we should always stay as eternal students and how mindset is key in everything we try to achieve.

KEY TAKEAWAYS 

• Shaun grew up in Wigan on a rough estate. It was a challenging upbringing; his Dad wasn’t the kindest man and he and his brothers would often go hungry. He says that until the age of 15 he didn’t have any good memories but it has made him a better Dad and provider himself.
• Shaun started playing rugby at just 5 years old,
• Things happen to all of us, it can be tragic and not our fault but it’s something we have to accept if we want to move forward, blame doesn’t help anyone. Shaun decided he wanted to do something with his life and choose the right path and it was this mindset that has brought him the life he has now.
• We should always be learning and developing ourselves as individuals. Even though Shaun is already very successful, he never stops learning and wanting to better himself in any way he can.
• Shaun has always believed Rubgy players behaviour outside of the game is just as important. Even things like manners and ignorance; he believes you can’t be ‘sloppy’ off the field, discipline is important in all areas of your life.
• Transitioning from a player to a manager can be a challenge for many people. Shaun had to educate himself, mostly by learning on the job. Shaun has always been a very logical person and has a good backing of common sense so he managed it relatively easily and very successfully. He approached it like a business and this mindset worked.
• Honesty, knowledge and positivity is how Shaun gets the buy in from his players. He says that if he can give the team the knowledge they need to win, then they can believe they will win and this is half the battle.
• Vision of the team is instrumental to winning. Shaun works backwards to then figure out who and what is part of this vision and this is one of the ways he decided who stays on the team and who to work with.

BEST MOMENTS 

“It’s up to the individual to carve their own path”

“You have to be on it off the field and on it”

“The perfect player for me is a well-mannered, respectful bloke who has a good work ethic”

“When you have players underperforming, then you have a problem”

“I never thought I would coach Wigan and I did, I definitely never thought I would coach England”

“Every one of our players know how to win a game because we’ve worked hard”

ABOUT THE GUEST 
Shaun Wane

Former professional ruby player and head coach for the England national rugby league team.

 https://twitter.com/shaun_waney

https://shaunwane.com/#Home

ABOUT THE HOST

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.

In this episode, Kurt & Di speak to a former DJ who co-founded an eco-business after witnessing the devastating effect plastic waste was having on the beaches of Thailand: One of Forbes 30 under 30, Co-Founder of CanO Water, Josh White.

They talk about Josh’s journey to creation of water in a can, the wider conversation around plastic pollution and why any eco-business must be realistic; understanding that the nature of convenience and the mindset of the average person affects their ability to be eco-friendly.

KEY TAKEAWAYS 

• Josh was previously a DJ but it was when he was travelling in Thailand with his two friends and saw the amount of plastic waste on almost every beach they went to that was the catalyst for change for him. Big brands the and his friends grew up loving were polluting these beaches. They wanted to know how and why this was happening and set out to change things. So, the three of them put water in a can!
• When they first came home from Thailand, they went back to their ‘normal lives’ but they couldn’t forget about what they had seen, they felt like they had to do something.
• Josh and his co-founders understood that tap water is best but recognised that it couldn’t be the only solution. There are always instances when we need water and a tap isn’t available. They researched using cans as this was the best on-the-go alternative to plastic. The infrastructure was already there and they are infinitely recyclable. They recognised the reality of the world and that convenience will always be a part of that.
• Josh has always cared about the environment but didn’t think it was something he would go into in a big way. It was the sheer shock of what he saw in Thailand that changed his mind set and put pollution firmly on his radar. He was part of the problem before and now he is trying to be part of the solution.
• Josh’s entrepreneurial spirit and work ethic came from his Dad’s values and ethos. It was instilled in him at a young age and is something that pushes him forwards in all aspects of his life now.
• Being named one of Forbes Under 30 was an incredible moment for Josh, he never thought he would receive this. It gave the business an opportunity to be taken more seriously, especially as in the beginning it was looked at as a ‘fad’ rather than innovation.
• In the early days, Josh was told he would never get CanO Water into Tesco. They were wrong and this is one of Josh’s proudest achievements, having his local shop selling his creation.
• Launching a product in the food and drink industry is extremely challenging. Josh’s advice for anyone wanting to do this is to not give up, lots of people will tell you to quit but don’t listen. If you believe in yourself and in your brand, you just have to keep going.

 BEST MOMENTS 

“We’re very curious boys who wanted to make a difference”
“The three of us became obsessed with trying to solve the problem of pollution”
“Tap water can’t be the only option”
“What is the best on the go alternative that can compete against plastic?”
“That obsession of wanting to be the best has always propelled me”
“A lot of people don’t want to be the first but Forbes under 30 showed a lot of people that CanO Water is here to stay”

ABOUT THE GUEST 
Josh White
Co-founder of CanO Water, the eco-friendly alternative to plastic bottled water.

https://uk.linkedin.com/in/josh-white-78b56b9a
https://canowater.com

ABOUT THE HOST

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.

In this engaging and inspirational episode, Di and Kurt speak to Sabri Suby, the owner of the fastest growing digital agency in Australia. Di and Kurt first came across Sabri back in 2019 where they discovered his unique perspective, knowledge and ideas around sales and marketing.

Listen in to this episode where Di and Kurt discuss Sabri’s entrepreneurial journey, his creative mindset and how the ‘single-mother work ethic’ he learnt growing-up has contributed to a lot of his success in sales, marketing and business.

KEY TAKEAWAYS 

• Sabri got his first start in sales when he was just 16 years old. He did this for several months and at first, he wasn’t very good! But, he improved quickly and from then onwards was always the top salesman in every company he worked for. This gave him insight into marketing which he then moved into, eventually starting his first business when he was only 21!
• Good sales people are born from their environment. They are shaped by their experiences and personal qualities which then trains them into being good sales people. However, anyone can be trained in sales with the right mindset and framework.
• Growing up poor inevitably has a big impact on a person and Sabri acknowledges this was very true for him. His biggest motivation to do well in sales and his career was to build a life for himself where he didn’t need to worry about money.
• Sabri has always be fascinated with the age-old business problem of getting more customers. This was what his company King Kong was born from, he saw a huge opportunity in the marketplace where he could solve a complex problem that many other companies and agencies avoided.
• Sabri is a firm believer in value-based marketing and offering high value content offers to sell; the aim is to leave the people you have marketed to ‘better than you found them’ and that your advertising and marketing itself has value to any potential clients. Just by leading with this simple strategy, Sabri has found his sales increased by 5x!
• Only 3% of any given market are looking to buy right now. These are the people most businesses and marketing focuses on. But a further 17% are doing what is called ‘window shopping’. If you produce an offer so good that it ‘can’t be refused’ you will capture both the 3% and a good proportion of the 17% too as they don’t want to risk missing out.
• People are information seekers. Providing a valuable content offer provides people with this information and the problem your market is looking for. It is that simple.
• Sabri follows a strict work schedule to allow him manage his workflow effectively. Mondays and Fridays he schedules all his meetings and the day-to-day of the business, then Tue-Thu he focuses on the future and growth of the business.

BEST MOMENTS 

“Why should I go to university and learn this when I’ve already got it”

“I wanted lots of money, I wanted to be in a position where there was abundance”

“It doesn’t matter where it is in the world you are calling from; human beings are the same and the psychology and how they’re wired… is the same”

“I cannot pay my employees with a like”

“Their selfishness is resulting in them getting less of the thing that it is that they want…which is more customers and revenue for their business”

ABOUT THE GUEST 
Sabri Suby

Owner and founder of the fastest growing digital agency in Australia, King Kong.

https://kingkong.co/uk/
https://selllikecrazybook.com

ABOUT THE HOSTS

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.

The Godfather of SEO best known for advancing the industry with the development of OptiLink and publishing Dynamic Linking, Leslie Rhode joins the show today to talk through his journey as well as sharing some SEO tips. Together they discuss the evolution of SEO, the change in the algorithms over the years and the benefits of using ResultFlow.  

KEY TAKEAWAYS 

• For a decade there was a trifecta of SEO scripts which meant that you didn’t have to do anything else. You could have lasted through 2011 without furthering your knowledge as long as you weren't doing anything ‘spammy’.

• Right now, the primary search engine is almost unchanged. However, there is a moat that you will have to go through. They have layered the signals and other filters on top of the core algorithm. Inside, the way they do the computation is more efficient. There are some changes but the actual ranking algorithm is the same it has just got a lot better. 
• One piece of good advice is to not go to college and instead, start your own business. What we should be doing is not making college or university fees cheaper, we should be making it less necessary. A college degree has a negative ROI in the USA. 
• What ResultFlo aims to do is make all the posting, promotion, and small tasks you have to do a little bit easier. With ResultFlow all you have to do is pick content that would be appropriate for your market and the system will create unique content and post it to your blog as well as running an Ad to your audience on Facebook. 
• There are two different streams of content on ResultFlow. Firstly it will grow your content and secondly, it will attract your page audience to your website and then retarget them. 
• Facebook recognises the real buyer journey, which is one of the most important things they have ever done. However, almost all large Facebook advertisers don’t utilise the platform correctly. 

BEST MOMENTS 

“I was on a completely different track.”

“That one chance conversation led to my career in SEO.” 

“I believe that it never actually changed.”

“One of several times I almost killed the company.” 

ABOUT THE GUEST 

“Best known for advancing the state of SEO with the development of OptiLink (2002) and the publication of Dynamic Linking (2003).Specialities: A unique combination of technology, business and marketing achieved through a professional career beginning in 1974, business ownership since 1988 and web e-commerce and marketing since 2001”.

Leslie Rhode LinkedIn 

Leslie Rhode Website  

ABOUT THE HOSTS

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.

Author, Family Man, Creator of ‘Wake Up’ and Star of Undercover Billionaire, Matt Smith and his right hand woman and wife Jenny Smith join the show today to discuss their success on Discovery Channel's season 2 of The Undercover Billionaire and what it is really like to work alongside the world famous Grant Cardone. They reveal what it's like working as a couple, life lessons to teach you children and why you need to learn in order to grow.

KEY TAKEAWAYS

• If you are a couple and working together in business you have to make sure you define your roles. Let each other succeed in what you both do well in. Find that balance and make sure you over communicate everything so that neither one is out of the loop.
• For anyone starting out on their property business journey, the best advice is to just get out there and do it. You spend so much money a year on realtor fees, get your own license if you live in the US and then invest, invest, invest!
• The hardest part of starting a business journey is just doing it. Take a leap of faith and you will figure everything out along the way. An entrepreneur jumps out of a plane and builds a parachute on the way down. You can then learn from any mistakes you make and get stronger and better along the way.
• A great life lesson to teach your children is making sure they tell themselves that today is going to be a great day no matter one. Secondly, teach them to always see things through. Don’t quit when you face difficult challenges, make sure you see it through until the end.
• The main reason that people are not as successful as they could be is that they spend too much of their energy thinking about what they can’t do and they don’t attempt things. Just go for it and you truly will figure things out along the way.
• Everybody has a little entrepreneur in them but the large majority of the population is too intimidated to take that plunge. The small percent of people that take their chance to just go for it and are willing to learn. Nothing will ever be perfect, no matter what you do so just be willing to learn and you will continue to grow.

BEST MOMENTS

“I was always tryna make a buck.”

“He is the smartest businessman I have ever known.”

“He does not just talk the talk, this guy walks the walk.”

ABOUT THE GUEST

“Matt Smith! You might see him from time to time on our pages or others! The Family man who built Wake Up from the ground up with Grant Cardone on Season 2 of Discovery's Undercover Billionaire. Before Wake Up he has built multiple businesses like Snooze Mattress Company and Snap Fitness-Pueblo West. He also is a best-selling author and is releasing his latest book "Cereal Dad Preneur" in early 2021! Matt is always planning the next big thing and leading the team with him.”

Instagram - @Mattsmithpueblo

Email - [email protected]

Jenny Smith was born and raised in Pueblo, CO.  She and her husband have 3 children Parker, Paisley and Preston.  She is Pueblo Proud and enjoys volunteering.  She is on the board for CASA, The Greater Chamber of Commerce, The Fellowship of Christian Athletes, The Parkview Foundation board, Junior League, was an ambassador for the Latino Chamber of Commerce.  When she’s not working or volunteering, she enjoys traveling and spending time with her family.

Email- [email protected]

Instagram - @Jenny.Lee.Smith

Website - https://www.wakeuppueblo.com/about

Amazon - The Cereal Dad Preneur Book  

ABOUT THE HOSTS

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK   

INSTAGRAM.COM/DIFORSTER.UK    

WWW.ADVANSYS.COM 

[email protected] 

[email protected] 

See omnystudio.com/listener for privacy information.