Behind the Brand with Bryan Elliott

How important is culture?

The answer might surprise you...
Peter Drucker gets credit for saying, "In business, culture eats strategy for breakfast."

I agree with Drucker...

What I think he meant by this is that you can spend months-- or years working on your business strategy, but (business) culture permeates everyone and everything it comes in contact with to the point that it's an unstoppable force--for both good and evil.

I sat down with performance, leadership training and culture expert Dr. Michael Gervais who added, "In every organization we belong to, we're (also) apart of a culture. And either you are contributing to that culture or you are allowing it to be what it is."

This really got me thinking deeply about my own personal and business associations including my internal team, client and vendor relationships. I hope you enjoy this episode as much as I did.

Have a listen and let me know what you think!

Check out more from Michael here:
findingmastery.com/book
findingmastery.com/morningmindset

Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip

Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand

Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott

Connect with me personally on social media:

Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott

See my film and commercial production work here:
http://bit.ly/thegoodbrainwork

For business inquiries: [email protected]

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a

Support the Show.

Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business.

Some dudes used bought baby wipes but that didn't seem to fit and that sparked the idea for a grown up hygienic product strong enough and made just for men and Dude Wipes was born.

Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip

Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand

Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott

Connect with me personally on social media:

Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott

See my film and commercial production work here:
http://bit.ly/thegoodbrainwork

For business inquiries: [email protected]

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

Support the Show.

James Clear has sold an incredible 15 million copies of his bestselling book, Atomic Habits, which has 4.8 stars on Amazon with more than 120,000 reviews. Wow!

In this episode of Behind the Brand Bryan and James talk about the proven way to build good habits and break bad ones.

Check out Atoms, The official Atomic Habits app.

Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip

Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand

Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott

Connect with me personally on social media:

Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott

See my film and commercial production work here:
http://bit.ly/thegoodbrainwork

For business inquiries: [email protected]

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

Support the Show.

Matteo is the Co-Founder and CEO of Eight Sleep, the sleep fitness company.

Eight Sleep developed a proprietary technology which is redesigning sleep by developing cutting-edge AI and machine learning models to track bio signals during the night and optimizing body recovery and rest while asleep. The end goal of the Pod is to compress sleep and scan your body while asleep to monitor your health.

Eight Sleep is currently used by pro athletes and top performers across multiple industries and was recognized as one of TIME’s “Best Inventions” in 2018 and 2019, was named one of Fast Company’s “Most Innovative Companies” in 2018, and has raised over $150M in funding from leading investors, including Founders Fund, Softbank, Khosla Ventures, Y Combinator, Valor Equity Partners, General Catalyst, Naval Ravikant, and Patrick Collison.

Prior to Eight, Matteo co-founded and led GIR (acquired in 2014) and Global Investment (acquired 2011). Both companies were in cleantech.

Matteo holds multiple patents in tech and health, is a Member of the Forbes Technology Council, has been Co-Chair at FWD.us and Mentor at Techstars, Microsoft Bizpark and the NYU Summer Launchpad Program.

He graduated magna cum laude with a Law degree from University of Ferrara, and was a member of the Italian Bar Association while working as a lawyer in the finance practice of Freshfields Bruckhaus Deringer and Allen & Overy, both part of the Magic Circle of British’s elite law firms.

Reed Duchscher is an American talent manager and investor. He is the CEO and founder of Night Media and talent manager of YouTube personality MrBeast and Minecraft content creator Dream.

Noah Kagan was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).

He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan.

His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.

Please enjoy!

Hi everyone, welcome to another episode of the show, I’m your host, Bryan Elliott. I just wanted to take a moment to thank all of you for listening and helping to make this show what it is.

We’ve had a rush of new fans and followers and I couldn’t be more excited to be on this journey with you.

Behind the Brand started as a side hustle because in 2008 my little start up was in trouble. I had just resigned from a big brand marketing job at one of the biggest studios in Hollywood.

My dream was to open a production company with a focus on building brands thru the art of storytelling. But it was looking like the Great Recession was going to get the best of me and I didn’t know what to do.

That year I read a book called Tribes written by one of my favorite authors, Seth Godin. It became a roadmap for me — and a North Star to navigate very choppy waters.

Spoiler alert— I made it thru some tough times and now this show is dedicated to all of you as well as anyone who is trying to build a successful business and brand.

Here’s a little mix tape I made of Seth’s Top 10 lessons — here we go!

P.S. Here's another video with Seth you might like explaining everything you may not know about marketing...

More?
Check this out.

Ryan Serhant might be the king of East Coast real estate but he's also building a media empire. Why? The answer might not surprise you...

Serhant is building a media empire on top of this real estate prowess for several reasons. The first reason is obvious: helping other real estate agents who he employs build a brand like Serhants is good business. Another reason building a brand matters is because clients now require it.

That is, when Serhant or his agents do marketing for a property, the client builds in social media exposure (via Serhant's vast influence) into the contracts.

The final reason Serhant is doubling down on media is because as it turns out, the same principles that apply to real estate could also apply to a lot of other industries and THEY could also become Serhant clients via the media portal.

Sometimes you're just born with it. At least that's how it feels with the current G.O.A.T. of BMX lifestyle, Nigel Sylvester. Nigel was just a toddler on his little red tricycle when he was drifting around cones set up as race course by his cousin on his driveway.

Admiring and modeling the great Dave Mirra growing up, Sylvester went pro at age 18 and was recruited by Mirra to rep his team. Flashforward 18 years later and Sylvester is still going strong but has expanded his brand into events, fashion, art, books and more.

Nigel Sylvester is the new BXM icon for young up-in-comers to model. He's a great example of someone in constant pursuit of dreams, riding all around the world, while also keeping it real with his roots deeply planted in Queens NY.

Timm Chiusano is a very talented media executive with a corporate 9-5 managing a team and small business clients under his purview. He's also got a growing side hustle as a very unlikely social media influencer with more than 1M followers on TikTok as well as an expanding audience on other platforms.

How did this happen? How did he do it?

In my observation, at the heart of Timm's success and popularity is the fact that he's all of us. That is, he's a mild-mannered guy living in Brooklyn with his beautiful family trying his best to live life to the fullest.

He has stress and struggles at home and work. He battles with being in ruts and mild depressive episodes. Life is wonderful and difficult. Sound familiar?

He's a husband and father living his life out loud in public for all of us to see --and relate to. He's up at 4:00am to catch up on work stuff, then takes his daughter to school...and piano lessons...and karate...and school plays. His wife is a hard worker as well and has inspired Timm to start running more and taking good care of himself. It's a throw back and hybrid to Norman Rockwell meets Casey Neistat at the height of his daily vlog days.

Now with powerful representation and backing from Night Media, the same firm that reps MrBeast, it just seems like a matter of time before Timm quits his day job to go all-in on his storytelling and content creation career.