Behind the Brand with Bryan Elliott

What can I say about Seth Godin that hasn’t already been said. Seth literally created and defined the term, “Work that matters” and this philosophy has become a North Star for me to aspire to in my own work. He’s also helped me see Purple Cows; lead a Tribe; become a Linchpin; cross over Dips; Poke more Boxes; Not Fly too Close to the Sun and focusing on Practice to name a few. I'm proud to call him a mentor and friend.

In this informal chat we talk about his book on leadership, The Song of Significance: A New Manifesto for Teams

In the write about it says, "The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better. Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way."

In Seth’s regular fashion he’s pointing out stuff that doesn’t work well and offering solutions about how to fix it. Here we go!

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand

Support the show

Bestselling author Robert Greene is one of the most influential and prolific writers of our day. With multiple bestselling books including The 48 Laws of Power, Mastery, The Art of Seduction and more, he has attracted a massive following of fans who continue to be inspired by his works. Robert just released an anniversary edition of The 48 Laws but it might be sold out! I bought a copy for myself and highly recommend it. The evergreen version is available as well here.

As always, my goal is to be your eyes and ears to single out the nuggets that will help you build your brand on a personal or professional level. And before we get into it, I’m taking roll call. Are you here? If I’ve brought you any value at any time I have one request. Please take 7 seconds and leave a review with a few comments and feedback. Reviews actually benefit you because the more we have, the more it signals the algorithm and THIS helps us attract the A-List guests you want to learn from. Ready. Set. Go!

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand

"If I follow the trail of your stress, it will take me to your deepest fears…"

I have a confession — prior to meeting Tony Robbins, I was not the biggest Tony Robbins fan. I’m not the kind of person who would attend one of his events…jump up and down or tolerate him shouting at me during a 10-hour seminar. But then he taught me, "Life is the dance between what we desire and fear most." Tony who is larger than life actually made a huge impact on how I think about myself and the world. I still don't have any interest in his seminars but I did learn something valuable and believe you will too.

This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to single out the nuggets that will help you build your brand on a personal or professional level. And before we get into it, I’m taking roll call. Are you here? If I’ve brought you any value at any time I have one request. Please take 7 seconds and leave a review with a few comments and feedback. Reviews actually benefit you because the more we have, the more it signals the algorithm and THIS helps us attract the A-List guests you want to learn from. Ready. Set. Go!

Full-length episode:
iTunes

Spotify

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand

"The Work Reveals Itself as You Go..."

I just finished Rick Rubin’s new book called The Creative Act. It’s a book on his process and his methods. If you don’t know Rick Rubin, he’s one of the most prolific music producers on the planet — taking the good work and making it better for talent like The Beastie Boys, AC/DC, Red Hot Chili Peppers, Johnny Cash, Tom Petty, Weezer, Linkin Park, Neil Diamond, Metallica, Shakira, — almost the entire A-list music industry including Dan Reynolds of Imagine Dragons. Dan reveals his music making process as well as gets really vulnerable about why his music is so personal. You’re going to love this one.

This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to single out the nuggets that will help you build your brand on a personal or professional level. And before we get into it, I’m taking roll call. Are you here? If I’ve brought you any value at any time I have one request. Please take 7 seconds and leave a review with a few comments and feedback. Reviews actually benefit you because the more we have, the more it signals the algorithm and THIS helps us attract the A-List guests you want to learn from. Ready. Set. Go!

Full-length episode:
iTunes

Spotify

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand

Listen to this before you take any supplements — especially creatine

This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to suss out the nuggets that will help you build your brand on a personal or professional level. Here we go!

Want to listen to the full-length episode? Go here ➡️
iTunes:
Spotify:

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand

Dr. Hyman’s clinic, The UltraWellness Center, is home to a team of incredible Functional Medicine physicians he has personally trained. To learn more about his work at Center for Functional Medicine, where he is a Senior Advisor, visit the Cleveland Clinic. Dr. Hyman is also on the board for the Institute for Functional Medicine, a great resource for finding a Functional Medicine practitioner near you. Also check out Function.Starting with 100+ lab tests and insights based on your results. Every year.

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand

Skullcandy is a popular brand that specializes in audio accessories, particularly headphones, earbuds, and audio speakers. Known for their stylish designs and vibrant colors, Skullcandy products often appeal to a younger demographic.

The company was founded in 2003 and has since gained recognition for its focus on delivering affordable yet quality audio products. They offer a range of headphones and earbuds catering to various preferences, including wireless options and those designed for sports and outdoor activities.

Skullcandy products are often praised for their bass-heavy sound profiles, making them appealing to users who enjoy a more dynamic audio experience.

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand

Matt Easton is one of the top sales trainers in country and runs a consultancy called Easton University out of Colorado. Bryan and Matt sit down to discuss everything you probably don't know about sales and beyond in this episode of Behind the Brand.

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand

Dr Peter Attia's new book is called Outlive: The Science & Art of Longevity. It's a very important and personal read for me as I'm now in my middle age and thinking more seriously about how to live out the last half of my life. Enjoy!

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrand

Sometimes the riskiest thing to do is play it safe. This is the incredible story and rise of the Momentous brand. 2016 was a remarkable year as four very different people headed down four very separate paths that in just a few short years would intersect in the most serendipitous way. Each person was at a different stage of life and experience but started to crank what bestselling author Jim Collins calls a flywheel. There was a young and recently retired NFL player, turned entrepreneur. A media mogul who started a VC firm. A high school student with a big idea. And last but not least, there was a former Bay Area Grom, who spent time in a youth detention center as a teen, but turned is life around with a passion for teaching science. In 2016 he would transfer from San Diego State to a new position at Stanford University.

Collins writes, “No matter how dramatic the end result, good-to-great transformations never happen in one fell swoop. In building a great company there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.”

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!