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5.00 stars

39:43

Better Done Than Perfect

by Userlist

The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

Episodes

Templates & Onboarding Videos with Christopher Gimmer

30m · Published 24 Nov 13:29

Templates are a very powerful onboarding instrument, especially for “open-ended” creative tools. How do you use them effectively? Today’s guest is Christopher Gimmer, co-founder of Snappa. You’ll hear Christopher’s take on design templates, repurposed content, conversion, the friction of confirmation emails, onboarding videos, and much more.

Visit our website for the detailed episode recap with key learnings.

Show notes

Snappa — Christopher’s SaaS product together with Marc Chouinard
Product-Led Institute by Wes Bush
Checklist — a productivity app
Inspire, Not Instruct: How We Do User Onboarding at Userlist
Follow Christopher on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Launch Lessons & Product Surveys with Rand Fishkin

38m · Published 17 Nov 13:14

How does a brand new SaaS company launch smoothly amidst a global pandemic? Can the founders learn from past errors, or is it all about starting from scratch? Today’s guest is Rand Fishkin, co-founder of SparkToro and previous co-founder at Moz. You’ll learn about SparkToro’s onboarding and launch strategies, their highly successful user survey, conversion tactics, and the founders’ past and present challenges.

Visit our website for the detailed episode recap with key learnings.

Show notes

SparkToro — Rand’s SaaS product we’re talking about
Moz — Rand’s previous company
Casey Henry — Rand’s co-founder at SparkToro
SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs — an overview SparkToro’s fundraising process
TinySeed — Rob Walling’s accelerator which follows the SparkToro funding methodology
Lost and Founder — Rand’s book
Drip, ConvertKit — marketing tools
UI Breakfast Podcast Episode 78: Customer-Driven Organic Growth with Ashley Greene
Follow Rand on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Freemium Challenges & Fighting Churn with Kim Gjerstad

33m · Published 10 Nov 12:56

Effective user onboarding is a matter of life and death for freemium products. Today we’re learning from one of the most established players in the email plugin industry. Our guest is Kim Gjerstad, co-founder of MailPoet. You’ll hear the product’s story as well as Kim’s insights on user onboarding, fighting churn, website design, and more.

Visit our website for the detailed episode recap with key learnings.

Show notes

MailPoet — Kim’s SaaS product; an email plugin for WordPress
WordPress — the most popular open source software for blogging, websites and apps
Mailchimp — a popular email automation tool
Mixpanel — a product analytics tool
Dribbble — a designer hub for showcasing work and networking
Follow Kim on Twitter or contact him directly via email at [email protected]

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

JTBD for User Onboarding with Ramli John

42m · Published 02 Nov 10:55

Why is it so critical to be aware of customers’ Jobs to Be Done, especially when you work on their onboarding? In this episode, we chat with Ramli John, founder of Growth Marketing Today, fellow podcaster and consultant. You’ll hear about Ramli’s EURECA user onboarding framework, as well as his insights on segmentation, minimizing friction, success metrics, analytics tools, and more.

Visit our website for the detailed episode recap with key learnings.

Show notes

growthtoday.fm — Ramli’s podcast
When Coffee and Kale Compete — a famous book on JTBD by Alan Klement
The Stewart Butterfield interview wherein the Slack founder refers to the 2000 messages metric
How Userlist Onboards New Users feat. Jane Portman by Product-Led Institute
How FullStory Onboards New Users by Product-Led Institute
Product-Led’s full list of user onboarding teardowns
Wave — a financial app and great example of segmented onboarding
SQL, ChartMogul, Mixpanel — tools Ramli recommends for product analytics
How Appcues’ Jonathan Kim Boosts Retention — a ProfitWell article on Appcues’ approaches on user retention and churn rate reduction
jtbd.info — the Jobs To Be Done website
UI Breakfast Podcast. Episode 181: Jobs to Be Done with Jim Kalbach
The Product-Led Podcast — the podcast Ramli co-hosts with Wes Bush
onboardingteardowns.com — visit for Ramli’s onboarding reviews
ramlijohn.com — Ramli’s website
Follow Ramli on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Carrots, Sticks & Measuring Success with Adii Pienaar

37m · Published 28 Oct 12:59

Some entrepreneurs break into SaaS fairly early in life and make a real impact in the community. One of such inspiring founders is today’s guest, Adii Pienaar, the founder of WooCommerce and CM Commerce (previously Conversio). In this episode, you’ll hear about Adii’s successes and failures in user onboarding, as well as his views on email marketing, task simplification, concierge onboarding, success metrics, segmentation, and much more.

Visit our website for the detailed episode recap with key learnings.

Show notes

CM Commerce, WooCommerce — Adii’s previous products
Dan Martell’s SaaS Academy
Life Profitability — Adii’s podcast & an upcoming book
Facebook’s Aha Moment Is Simpler Than You Think — an article by Benn Stancil that analyzes the ‘7 friends in 10 days’ method
User Onboarding: The UX Behind Our Magically Extending Free Trial — an article by Janna Bastow on gamified trials
Amplitude, Kissmetrics, Mixpanel — tools for product analytics
adii.me — Adii’s website
Follow Adii on Twitter

Thanks for listening! If you found the episode useful, please spread the word on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Value Paths & Fireballs with Samuel Hulick

39m · Published 28 Oct 11:09

When it comes to user onboarding, one of the first names that pop to mind is Samuel Hulick, an accomplished UX consultant, founder of User Onboard, and author of The Elements of User Onboarding. In this episode, you’ll learn Samuel’s take on exactly that — the “ideal” user onboarding experience, as well as his Mario-fireball concept, Value Paths, success metrics, Jobs to Be Done, segmentation, and his invaluable advice for SaaS founders.

Visit our website for the detailed episode recap with key learnings.

Show notes

Useronboard.com — Samuel’s user onboarding resource website
The Elements of User Onboarding — Samuel’s book
We Are No Strangers — Samuel’s article, which refers to his Mario-fireball concept
Value Paths — Samuel’s new onboarding approach
UI Breakfast Podcast. Episode 181: Jobs to Be Done with Jim Kalbach
The Jobs To Be Done Playbook — Jim Kalbach’s popular book
Why We Do What We Do — a book by Edward L. Deci
Startup Metrics for Pirates: AARRR! — a talk by Dave McClure on his Pirate Metrics framework
Follow Samuel on Twitter

If you found the episode useful, please spread the word on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Better Done Than Perfect has 76 episodes in total of non- explicit content. Total playtime is 50:19:12. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 27th, 2024 18:11.