Better Done Than Perfect
by UserlistThe show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
Copyright: Better Done Than Perfect by Userlist
Episodes
Data-powered Growth with Arpit Choudhury
40m · PublishedHow do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.
Visit our website for the detailed episode recap with key learnings.
- Databeats
- Make (formerly Integromat) — Arpit’s previous place of work
- Good Data To Growth: The GDG Model
- Measuring the ROI of Email with Claudiu Murariu
- Get Arpit’s book
- Follow Arpit on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Pricing and Packaging for SaaS with Dan Balcauski
44m · PublishedHow can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.
Visit our website for the detailed episode recap with key learnings.
- Product Tranquility
- Follow Dan on LinkedIn
- SaaS Scaling Secrets — Dan’s podcast
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Running a Portfolio of Products with Tim Schumacher
34m · PublishedHow do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.
Visit our website for the detailed episode recap with key learnings.
- saas.group — Tim’s company
- UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam
- Prerender, Pipeline CRM, Rewardful — some companies acquired by saas.group
- TinySeed
- Send Tim an email
- Follow Tim on LinkedIn
- Follow Dirk Sahlmer on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
QA in Email Marketing with Michael Wilding
25m · PublishedWith so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.
Visit our website for the detailed episode recap with key learnings.
- DEPT® — Michael’s place of work
- Litmus, Email on Acid — template testing tools
- Postman
- Follow Michael on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Proven Ideas for A/B Testing with Sahil Patel
31m · PublishedHow do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.
Visit our website for the detailed episode recap with key learnings.
- Spiralyze
- Connect with Sahil on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Community-led Growth with Lloyed Lobo
45m · PublishedHow do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.
Visit our website for the detailed episode recap with key learnings.
- From Grassroots To Greatness — Lloyed’s new book
- Start with Why — a book by Simon Sinek
- Nick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelists
- Larry Ellison, Jason Lemkin, Gary Vaynerchuk
- Follow Lloyed on LinkedIn
- From Grassroots To Greatness website
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Automated Webinars with Melissa Kwan
24m · PublishedHow can automated webinars help your product grow? In this episode, we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.
Visit our website for the detailed episode recap with key learnings.
- eWebinar — Melissa’s product
- Zoom, Livestorm, Demio — popular tools for live webinars
- How to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!
- Connect with Melissa on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Marketing for All-in-one Platforms with Geoff Roberts
41m · PublishedHow do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.
Visit our website for the detailed episode recap with key learnings.
- Outseta — Geoff’s product
- Basecamp, HubSpot — popular all-in-one products
- Follow Geoff on Twitter and LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Lifecycle Marketing with Nout Boctor-Smith
40m · PublishedWhy should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.
Visit our website for the detailed episode recap with key learnings.
- Nine Lives Digital
- What is Product-led Growth?
- The Ultimate Guide to Account-Based Marketing
- B2B Marketing Attribution with Steffen Hedebrandt
- Connect with Nout on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Marketing for Humans with Sarah McCredie
31m · PublishedHow can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.
Visit our website for the detailed episode recap with key learnings.
- Recurly — Sarah’s place of work
- Glossier — one of direct-to-consumer pioneers in human marketing
- Slack — an example of human branding in SaaS
- State of Subscriptions: What consumers want
- Connect with Sarah on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Better Done Than Perfect has 76 episodes in total of non- explicit content. Total playtime is 50:19:12. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 27th, 2024 18:11.
