Brand Therapy

by Phil Pallen

Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we kick back for a weekly session of Brand Therapy.

Episodes

222. What's the recipe for building a lucrative brand out of a food blog? (f. Stacie Vaughan)

29m · Published 23 May 17:45

Dreaming of turning a side dish into the main course of your professional life or brand? 🥗 Today, our guest Stacie Vaughan, a successful food blogger, shares her journey from scratch to a thriving food blogging entrepreneur. Discover the secret sauce behind a blog that feeds both the soul and the bank account. Bloggers are often underrated, but Stacie's story shows how powerful and profitable a blogging business can truly be. Let's dive in!

221. What are the key SEO strategies for Squarespace success? (f. Henry Purchase)

30m · Published 16 May 19:40

Wondering why your Squarespace site isn't ranking on Google? 📈 Today we dive into the SEO maze with founder Henry Purchase, creator of SEO Space, a tailored Squarespace SEO tool. Henry shares invaluable insights to elevate your website's visibility and ensure it's not lost in the digital haystack. Let's unravel the complexities of business building and SEO together!

220. What role does governance play in effective decision-making? (f. Shona McGlashan)

33m · Published 09 May 22:28

Curious about what makes a board truly effective and how governance drives organizational decisions? 💬 Delve into the expertise of Shona McGlashan, a master in governance, as she shares insights on fostering inclusivity, leveraging diverse boards, and prioritizing mental health in the workplace. Join us as we explore the foundations of exceptional decision-making and leadership with Shona's inspiring journey as our starting point.

219. Can tech be the key to a better work-life balance? (f. LaShonda Brown)

33m · Published 03 May 01:10

Feeling frazzled by integrating tech into your business and wondering how the right digital tools can simplify your life instead of complicating it? 🫨 Joining me today is my friend LaShonda Brown, a tech educator and a true advocate for tech empowerment. And actually, we have that in common. Today she'll share practical strategies for business owners to harness technology in a way that cuts workload while boosting quality of life.

218. How can small businesses leverage B2B marketing tactics for success? (f. Carey Thiels)

31m · Published 26 Apr 01:25

Wondering if B2B marketing strategies are relevant for your small business? ⚾️ Join us as we chat with Carey Thiels, a B2B marketing consultant, about adapting big-league tactics to scale effectively. Get ready to discover how short-form content can make a significant impact in today's evolving media landscape.

217. How are artists and content creators adapting to the rise of AI tools? (f. Anna McNaught)

34m · Published 18 Apr 23:32

Curious about the intersection of AI and art in the digital landscape and its impact on creatives globally? 🤔 Join us as we explore these dynamic intersections with Anna McNaught, a respected figure who represents brands like Adobe on international stages. Today, Anna shares how AI not only serves as a tool but also acts as a collaborator in the creative process. Dive into our discussion to discover Anna’s unique insights into the innovative worlds of art and AI.

216. Can your brand direction change your business? (f. Lupe Monroy)

25m · Published 11 Apr 23:10

Feeling stuck at a business plateau and curious about the power of personal branding? 🌟 Join us as we uncover the transformative impact of personal brands on professional endeavors with Lupe Munroy, a renowned landscape designer and a testament to personal branding excellence. Today, Lupe shares her journey of aligning her brand direction with her business goals, turning her expertise into a flourishing design business. Let's delve into the art and science behind personal branding in the world of professional growth.

215. What's the formula for successful brand partnerships (f. Rob Balasabas)

34m · Published 04 Apr 19:42

Struggling with the guesswork of sponsored content partnerships? 🤝 Join us as we unravel the secrets to crafting meaningful collaborations with Rob Balasabas, a leading expert in this field. Rob shares insider insights on creating profitable and authentic partnerships between content creators and brands. Let’s dive into the art and science behind successful collaborations in this era of democratized media.

214. How do you become a successful leader? (f. Alan Friedman)

35m · Published 28 Mar 17:58

Finding it challenging to lead effectively and intrigued by the key ingredients for successful organizations? 🔑 Our guest today is Alan Friedman, founder and CEO of J3P Health, dedicated to transforming individuals into self-aware and effective leaders. In our conversation, Alan shares invaluable tactics for understanding yourself, assembling the right team, fostering strong connections, and living a meaningful life. Join us as we unravel the secrets to leadership with Alan, the ultimate authority on this topic.

213. Why does human content outrank AI in the digital space? (f. Neal Schaffer)

34m · Published 21 Mar 17:22

Curious about the relevance of human-crafted content amidst the growing excitement around artificial intelligence? 🤖 Today, we're diving deep into what sets authentic human-crafted stories apart and why they resonate more with digital audiences. Joining me is Neal Schaffer, a seasoned expert in digital marketing and social media strategy. Neal sheds light on why human-created content builds trust in ways AI can't replicate.

Brand Therapy has 223 episodes in total of non- explicit content. Total playtime is 102:56:06. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on May 25th, 2024 22:11.