Branded Podcast Secrets

You have to love a company that listens to the ideas of their employees, and that’s exactly what happened to today’s guest, Karonlina Toth.

After burnout happened at her previous employer, Karolina moved to Coding Sans. She noticed they were conducting great interviews through blog posts, and encouraged them to to begin a podcast.

They listened, Level-Up Engineering was born, and the rest is history.

Karolina talks about why proving value has been Karonlina’s #1 priority. How their first podcast spun off into an entirely different podcast, and why the company is behind not one but two podcasts now.

We also ow the podcast has created open door opportunities for their sales team, the simplest secret to what helps her get such amazing talent on her podcast, plus so much more.

Want to connect with Karolina - head over to CodingSans.com to find the podcast and learn more.

You can also connect with her directly on LinkedIn. https://www.linkedin.com/in/karolinatoth/

We’re sharing another story where the podcast was actually a stepping stone to start a new business.

When the pandemic struck, Shannon Andress found herself face to face with anxiety she had stuffed for a while. Fear and anxiety started to get the best of her, so Shannon decided to do something about it.

After talking to someone and taking on daily practices that focused on her, Shannon decided to take the next step and start talking to others about it, only to discover this wasn’t just happening to her. That's when the podcast You Got This! - The Journey was born.

As the podcast grew, more doors started opening for Shannon, where she was able to start a business from it.

Shannon shares her journey from starting the podcast to where it is now, and how she’s had to shift her mindset from just an opportunity to share to something that’s truly changing not just her life, but the life of others.

You can find Shannon's podcast here: https://podcasts.apple.com/us/podcast/you-got-this-the-journey/id1556378402

If there's one thing Patty Dominguez knows about helping her clients, it's how to help them position themselves, and she has used podcasting to do just that for her own business.

Patty joins me on this episode of Branded Podcast Secrets to talk about how she first landed into podcasting, and watched it open countless doors for her with speaking, customers, etc.

Eventually, she became even more strategic by launching her podcast Positioning To Profit. Patty talks about why focusing on great content was one of her most important moves, and then building a product ladder because she knew her long-term value of her customers was much more important than just an initial sale.

Want to learn more from Patty and listen to her podcast? Visit: PositioningExpert.com

A writer's coach who coaches writers through podcasting?

Yes, it's exactly what Ann Kroeker decided to do back in 2014, when she was trying to figure out a way to help more people through coaching and blogging was taking up more time than she liked.

Anne is also the prime example of start where you as, as she learned how to find better hosting, and create opportunities for more potential clients to find her podcast.

Finding her own style and knowing her audience was everything as she developed the perfect length of content to help them get what they needed, yet wanting to come back for more.

In this episode of Branded Podcast Secrets, Ann shares what has worked well for her, and how she got a bump with listenership, and some of the most important lessons along the way.

Want to learn more, visit: https://annkroeker.com/everything/

Corporations, listen up! I really hope you're paying attention to what your employees are doing, and the opportunities you could be missing out by not allowing them to share their passions with the world.

Today, you're going to meet the perfect example of this, Mr. Cory Connors had the perfect storm of a pandemic and Gary V telling him he should just start something. Unlike 90% of the other people who listen to Gary V, Cory actually listened, and started his podcast, Sustainable Packaging with Cory Connors.

He's a 19 year vet in the packaging industry and has worked for Landsberg ORORA, for 19 years, and what's happened for Cory since hitting publish has been nothing short of magical.

Now his company is taking notice, and wants him to work with them on the show, and some other amazing opportunities are happening, all because he took his passion, which also happened to be his job and started sharing it with the world.

To connect with Cory, visit: https://www.corygated.com/

To hear his podcast, visit: https://www.corygated.com/sustainable-packaging-podcast

In this episode of Branded Podcast Secrets, True Native Media's Heather Osgood is sharing all the secrets of how she uses her podcast the Podcast Advertising Playbook to connect with help podcasters find sponsorship for their podcast, but also to connect with those looking to sponsor podcasts.

She also gives one of the biggest missed potentials for growing an audience for your podcast, and the advantage over live recordings vs. recorded.

To learn more about Heather's company, visit: https://TrueNativeMedia.com and to listen to her podcast, visit: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

If you want to learn how to successfully utilize your podcast to help grow your business, this is the must listen episode.

Dr. Rhoberta Shaler, joins me on this episode of Branded Podcast Secrets, and she does not disappoint on all of her secrets.

Dr. Shaler discusses how her podcast and YouTube channels are massive drivers for clients for her, but that didn’t happen by chance.

She gives insight into how she utilizes SEO and understanding her clients how to serve them at various levels throughout their journey. 

She also gives great tips on how to not just utilize your content, but how to continue connecting with your guest and finding more ways to not only highlight them, but keep those conversations moving.

Make sure you connect with Dr. Shaler here: ForRelationshipHelp.com

You never know what's going to happen once you hit record.

Nick Rosenbauer, lawyer and Owner of Rosenbauer Law Offices, which helps with life and estate planning is today's Branded Podcast Secrets guest. He's sharing why starting his podcast has been one of the best decisions of his business.

Let's be honest, it's not the sexiest topic in the world, and it's honestly a topic that many people would rather avoid. However, Nick has found a way to connect with potential customers and current customers through his podcast, Complete Estate Planning.

Through consistent publishing, Nick has watched his numbers grow, and he's also found some of his biggest downloaded episodes to be for the episodes where he breaks down current event topics, such as Larry King's will in addition to Britney Spears Conservatorship.

He also shares how he markets his episodes, and what's next for him as he continues to build his brand through his podcast.

To connect with Nick you can visit: https://www.cincinnatiestateplan.com/.

To listen to his podcast, check out: https://www.podchaser.com/podcasts/complete-estate-planning-997624

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

A podcast for an association is the perfect no-brainer, and one that Megan Van Petten swears by when it comes to the Esports Trade Association that she runs.

Megan joins me in this episode of Branded Podcast Secrets to discuss why you need to press record, why this is one of the best things she's done for her association (and why she'll never run another association again without a podcast), and other creative ways she using the podcast as a value add and repurposing her content for more uses beyond just an episode.

To learn more about the Esports Trade Association, visit: https://esportsta.org/

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Brian Johnson is the best story of why it doesn't have to be perfect to start, and why just going makes all the difference in the world.

Brian started his podcast, 7 Minute Security, when he was driving back between client appointments, and would quickly discuss new software, issues, etc that he was discovering in the Cyber Security World.

After four years, he was laid off from his dream job, and Brian announced to his community that he was going to go out on his own, and they were happy to bring him business.

That was in 2017, and he hasn't looked back since. Now his podcast, which has evolved over the years, is his #1 lead generator!

Listen too, how Brian gets paid by sponsors, and then ends up many times connecting with them on a referral basis too. Imagine getting paid to make connections that help build your business. His story is truly incredible, and you can learn more and find his podcast over at: https://7minsec.com/

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30