Branded Podcast Secrets

See a need and fill it. That's exactly what Jasmin Brand has done by creating HerTexas.co, a virtual home to highlight women in innovation throughout the State of Texas.

To grow her brand, Jasmin launched her podcast 'Built in Texas' that highlights women through the state who are doing amazing things. Her goal is to help connect women, not just within the same cities but across the state, in addition to providing the resources that will help them soar.

In this episode Jasmin talks about how the podcast is helping to highlight her company, how she digs to find the right guests, and why going live each week was such an important component to the success of the podcast.

You can find out more about Her Texas and Built in Texas by visiting: https://www.hertexas.co/builtintexas/

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

In this episode I'm visited by friend, Brooklyn Calloway, Entrepreneur Extraordinaire. Brooklyn has many different businesses, but one way she helps to bring all of her businesses to one is through her Facebook Group. And in that group is where she hosts her podcast, 'The Guts To Fail'.

Brooklyn shares how this non-traditional route has helped bring her business, even several thousand in just one day. She shares her marketing tactics with us, and tells us what's next for this podcast doing big things for her and all of her businesses.

If you're interested in learning more about Brooklyn's Facebook Group, visit: https://www.facebook.com/groups/690330831159053

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

We often think of podcasts for the standard business like coaches, consultants, etc, but there's a lot of opportunity for companies to take on podcasting for business development, especially when they have someone working for them who is excited to take the reins.

Nexus PMG's Raj Daniels did just that as he started the podcast Bigger Than Us for his company. Raj is no stranger to taking initiative as he ran his own startup, and has been heavily involved in the DFW Startup community for several years.

Raj shares his journey in starting the podcast, how he had to shift during the pandemic, and why his company is so excited about the results they're seeing from this content marketing strategy.

To listen to Raj's podcast, visit: https://nexuspmg.com/introduction-to-bigger-than-us/

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

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When she was falling behind on her own blog posts, she felt there had to be a better way to get content out to her audience.

Amy’s podcast evolved from a solo show to interviewing guests that her audience would find interesting, and since then it’s become her #1 generator of leads. Through her evolution, she’s found a desire to just be herself, and has allowed herself to dig deeper into her work and finding the content that resonates the most with her audience.

How is she monetizing? She’s running her own ads to her business, creating specific downloads, and encouraging people to schedule calls.

If you’d like to listen to Amy’s podcast, visit: https://austinmarketingoncall.com/blog/

To learn more about her business, visit: AmyAustinMarketing.com

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Harrison Tanner Baron thought podcasting would be a great way to connect with inspiring people. Little did he know how much it would impact his business! In this episode of Branded Podcast Secrets, Harrison shares what he's loved most about podcasting for his business, how COVID changed a lot, but how he managed to pivot, and how his podcast is one of his #1 drivers for new business.

To learn more about Harrison's business, visit: Growth Generators

Ready to start your own podcast? Whether you want to do it yourself or have someone do it for you, schedule your free initial consult with Erin - https://calendly.com/erin-gregor/podcasting_consult_30

We all know real estate agents are looking for opportunities to buy and sell houses. However, there's another side to the business which is hiring and training other real estate agents to help build a bigger empire.

When Nick Good and his two friends started recording their every day conversations about real estate, at first it was simply just to help get the information out to the masses. However, what they discovered, that it was the perfect way to start attracting up and coming agents to their team.

Now with a podcast with over 100 episodes, Nick and his co-hosts have attracted some of the biggest names in the industry, and have watched their empire soar.

You can find their podcast here:

https://podcasts.apple.com/us/podcast/the-only-real-estate-podcast-worth/id1453745788

And the Facebook Group where it's live streamed:

https://www.facebook.com/groups/2315035012099695

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Connect with Erin Gregor on social media at:

http://www.twitter.com/ErinSGregor

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http://www.instagram.com/ErinSGregor

The word 'podcast' has been lumped with many other mediums, and it can be confusing to know where the best place to put your audio and video content is.

In this episode of Branded Podcast Secrets, you'll hear from Scott Miller, CEO of Center Post Media. Scott's podcast is called: Create, Build, and Manage, and he helps clients with their content and more importantly the strategy behind the distribution.

In this episode, we discussed what it takes to have your content be found on places like Roku, what Scott is doing to market his own podcast, other strategies he's using to get the name out on his podcast, plus so much more.

To learn more about Scott, visit: www.CenPost.com

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Using a podcast to connect your community? That's why I'm so excited for this episode because that's exactly how Ryan Adam is using podcasts for his CrossFit gym.

The NFX Way was developed as a way to highlight coaches and members to keep the entire community connected in everything that was happening.

Ryan went from a novice podcaster to tackling some of the biggest issues that were not only affecting the CrossFit community but the world.

You can listen to Ryan's podcast on Spotify here: https://open.spotify.com/show/5wJMSLsFhv2SNDCfcjh4pS?si=fhFoA1T9SGmOU3umIthnnQ

If you're ready to start your branded podcast, schedule a 1:1 here:

Welcome to Branded Podcast Secrets! This is the podcast where business owners can learn how other businesses in all shapes and sizes are utilizing this medium to build and grow their businesses. Learn about strategy, ROI measurement, marketing, and so much more!